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  • All HBS Web  (598)
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    • News  (116)
    • Research  (335)
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← Page 27 of 598 Results →
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

fraud than other kinds of advertising. An advertiser might think: "Faking that a person paid money is very hard. You need a credit card, and if I'm getting the order, how bad can it be?" In fact, fraud is not impossible. Maybe... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

ideals to which advertisers hoped consumers would aspire, and changing ideas about the interrelationship of fine art and commercial photography. Across more than seven decades, the collection has traversed the worlds of advertising, art,... View Details
  • 16 Jul 2013
  • First Look

First Look: July 16

The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in... View Details
Keywords: Anna Secino
  • 13 Sep 2016
  • First Look

September 13, 2016

Samsung, however, has succeeded by its ability to strike a balance between the two. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51604 in press Journal for the Association of Consumer Research Family Rituals Improve... View Details
  • 01 Oct 1999
  • News

The View from the Pit

global management from the general manager's perspective. Hightower credits his career in the Army, where he attained the rank of major at age 27, with teaching him the nuances of leadership. "As MBAs, we tend to become quite enamored... View Details
Keywords: Judith A. Ross
  • Web

Global Entrepreneurship - Course Catalog

HBS Course Catalog Global Entrepreneurship Course Number 1631 Professor Paul Gompers Spring; Q3Q4; 3.0 credits Formerly known as Entrepreneurship Outside of the Valley Overview: Entrepreneurship has been shown to be a major driver of... View Details
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

effectively within the newly merged entities. No PDF is available at this time. Reputation and Competition: Evidence from the Credit Rating Industry Authors:Bo Becker and Todd Milbourn Abstract Fair and accurate View Details
Keywords: Martha Lagace
  • 01 Mar 2023
  • News

Clearing the Air

2022, it was heralded as a landmark investment in the environment. “This bill is the biggest step forward on climate ever,” President Joe Biden said when he signed the legislation, which included $369 billion for efforts such as advancing clean energy, curbing... View Details
Keywords: April White and Dan Morrell; Illustrations by Richard Borge
  • 06 Dec 2021
  • News

New Wave

depends on tidal currents just as wind farms depend on wind. Like wind and solar energy, tidal and other forms of marine power such as wave energy consume no fossil fuels and produce no carbon emissions, yet they are far more reliable... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • 01 Dec 2009
  • News

Seven Honored with Alumni Achievement Award

Yellowstone. What’s your proudest achievement? Being willing and able to make tough decisions during the credit crisis that, although not perfect, I believe were largely correct. When are you most relaxed? When I’m saltwater fly-fishing.... View Details
Keywords: Susan Young; awards; fishing; Funds, Trusts, and Other Financial Vehicles; Finance; Beverage and Tobacco Product Manufacturing; Manufacturing; General Merchandise Stores; Retail Trade
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

Publication:Review of Financial Studies 22, no. 10 (2009): 4129-4156 Abstract Many investors purchase their mutual funds through intermediated channels, engaging and paying brokers or financial advisors for fund selection and advice. We analyze five possible benefits... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier foods and convenience, and will help extend Barilla's brand identification beyond pasta. However, the new line is a bold... View Details
Keywords: Martha Lagace
  • 02 Aug 2016
  • First Look

August 2, 2016

bankruptcy losses (moral hazard) and are subject to a regulatory capital requirement. In contrast, shadow bank liabilities are subject to runs and credit risk and thus typically less liquid compared to commercial banks. Shadow banks... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

A Class Act

graduated from the School in 1926. We understand that he has been an active member of the Harvard Club of Tokio [sic] and observe that his alumni dues are paid through October, 1942! War Notes Winter 1955 Married college sweetheart and went with Commercial View Details
Keywords: Nancy O. Perry
  • 20 Mar 2012
  • First Look

First Look: March 20

consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political authorities of capitalism had to... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

pure e-tailer as well as two competing multichannel retailers. Even though self-matching is likely to reduce a retailer's profits, with some consumers paying the lower price, we uncover two novel mechanisms that can make self-matching... View Details
Keywords: Sean Silverthorne
  • 04 Dec 2012
  • First Look

First Look: December 4

applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users prefer to consume the... View Details
Keywords: Carmen Nobel
  • 01 Apr 2000
  • News

A Place in the Sun

shores of Turtle Island. But for all the rest of us who long to shed the chains of everyday responsibilities, memorable escapes are also within reach. Much of the credit for that belongs to Club Méditerranée, the original purveyor of... View Details
Keywords: Julia Hanna and Garry Emmons
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

credit for any of it." Starting The Strategy The authors argue that every company should have a CSR strategy that unifies the diverse range of its philanthropic giving, supply chain, "cause" marketing, and system-level initiatives all... View Details
Keywords: by Dina Gerdeman
  • Web

From Concept to Product | Baker Library

Morse’s contributions as manager of black-and-white film research: “Since 1948 [Land’s] closest associate in developing and improving the sixty-second process has been a Smith arts major named Meroe Morse. . . . Land credits her with many... View Details
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