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Show Results For
- All HBS Web
(883)
- People (2)
- News (119)
- Research (674)
- Events (12)
- Multimedia (1)
- Faculty Publications (271)
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing View Details
- 01 Dec 2005
- News
MBAs by the Numbers
Job Locations Northeast U.S.: 46.2% (New York City: 26.7%) (Boston: 10.8%) Western U.S.: 17.0% (California Bay Area: 8.7%) Central & Southwest U.S.: 13.7% Southeast U. S.: 5.6% Europe: 8.1% Asia/South Pacific: 5.5% Latin America: 2.1% Other: 1.8% Industry View Details
- 01 Dec 2006
- News
2006 MBAs Go to Work
Martin, associate director of MBA Recruiting Services, notes that 88 percent of students report that the job they accepted was their first choice in terms of function. “We ask students to prioritize their career search relative to three... View Details
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
to subsidize less popular offerings. And now these strategies are pervading other industries from consumer electronics to fashion. “Although risky, betting heavily on the most likely blockbusters and spending considerably less on the... View Details
- 21 Jan 2021
- News
New Menu
burgeoning consumer trend, as people are become more aware of the impact of dietary choices on climate change as well as personal health and animal welfare. Twelve companies joined the accelerator’s first... View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We... View Details
Keywords: Sean Silverthorne
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in... View Details
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already... View Details
Keywords: Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
marketers to offer consumers much more choice including the ability to tailor solutions to individual needs at only slightly greater cost. American Express and Harrah's Entertainment, both heavy investors in... View Details
- 14 May 2024
- Blog Post
Creating Emerging Markets Sustainability Series - How to Build a Culture of Intrapreneurship
consumer lawsuits against companies from The Hershey Co. to United Airlines. In a landscape with increased awareness about the gaps between promises and action, it is worth considering one fundamental building block that does not always... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details
Keywords: by Robert Simons
- 01 Sep 2008
- News
No Rain Delay for Graduation 2008
podium, Time Inc. chairman and CEO Ann S. Moore (MBA ’78) challenged the Class of 2008 to make a difference while maintaining balance in their lives. “I’m sorry my generation didn’t advance civilization further for you and left you with so many problems,” said Moore,... View Details
- April 2021
- Teaching Note
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
- November 2016 (Revised July 2018)
- Case
Selling on Amazon at Tower Paddle Boards
By: Thales S. Teixeira and David Lopez-Lengowski
By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details
Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry
Teixeira, Thales S., and David Lopez-Lengowski. "Selling on Amazon at Tower Paddle Boards." Harvard Business School Case 517-047, November 2016. (Revised July 2018.)
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
of eyeglasses can cost more than a month's wages. That's because much of the world relies on highly trained specialists who use sophisticated and expensive equipment, in a market that provides consumers with View Details
Keywords: eyeglasses
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
also taken some steps to level the playing field by making consumers more aware of the resources they have. In 2015, FINRA launched a national ad campaign to highlight its BrokerCheck service, with spots on cable that show, for example, a... View Details
- 06 Dec 2021
- News
Ink: Talking Shop
specializes in retail turnarounds and transformation. Here, Bines shares a few words about his new book and two other indispensable texts about the trade. The Metail Economy 6 Strategies for Transforming Your Business to Thrive in the Me-Centric View Details
- 2010
- Other Unpublished Work
God, Government and Outsiders: The Influence of Religious Beliefs on Depositor Behavior in an Emerging Market.
By: Ayesha K. Khan and Tarun Khanna
This paper provides evidence that religious beliefs can have a significant impact on individual financial choices. Using proprietary panel data on the distribution of bank deposits across all commercial banks in Pakistan over a 33-month period, I find that Islamic... View Details
- March 2011 (Revised October 2011)
- Case
If We Ran the World
By: Hanna Halaburda, Radka Dohnalova and Aldo Sesia
Cindy Gallop launched IfWeRanTheWorld (IWRTW) in February 2010, as what the tech world called minimum viable product, in order to real-world test Gallop's "business of the future" concept while development was ongoing. IWRTW was conceived to bring together human good... View Details
Keywords: Business Model; Outcome or Result; Growth and Development Strategy; Decision Choices and Conditions; Network Effects
Halaburda, Hanna, Radka Dohnalova, and Aldo Sesia. "If We Ran the World." Harvard Business School Case 711-490, March 2011. (Revised October 2011.)