Publications

January 1995 (Revised February 1995)
Supplement

Apple Computer 1995 (B): Competitor Updates

By: David B. Yoffie and Takia Mahmood

Updates Apple Computer--1992. Summarizes the key strategic actions of Compaq, Intel, and Microsoft. View Details

Keywords: Competition; Competitive Strategy; Computer Industry

January 1995 (Revised May 1997)
Case

Syscom Computers

By: Kenneth A. Froot, Peter Tufano and Chris L Marshall

Discusses a company deciding what it should do to manage its worldwide hedging operations. View Details

Keywords: Decisions; Currency Exchange Rate; Information Management; Management Practices and Processes; Risk Management; Operations

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

By: Marco Iansiti

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

December 1994
Case

Intel's Pentium: When the Chips Are Down (A)

By: Stephen A. Greyser and Norman Klein

Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details

Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry

November 1994 (Revised November 1995)
Case

SweetWater

By: H. Kent Bowen and Thomas D. Everett

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details

Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Entertainment and Recreation Industry; Consumer Products Industry; Colorado

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

August 1994
Case

Intuit, Inc.

By: William E. Fruhan Jr.

The merger of two computer software firms with very rapidly growing non-overlapping products makes great strategic sense, but presents difficult valuation and accounting problems. How can a firm pay $225 million to acquire another firm with negligible current earnings,... View Details

Keywords: Valuation; Mergers and Acquisitions; Applications and Software; Accounting; Financial Strategy; Goodwill Accounting; Corporate Finance; Information Technology Industry; United States

July 1994
Case

Microsoft: Multimedia Publications (A)

By: Marco Iansiti and Ellen Stein

Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details

Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Information Technology Industry; Washington (state, US)

March 1994
Case

Bose Corp.: The JIT II Program (A)

By: Roy D. Shapiro and Bruce Isaacson

Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details

Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry

February 1994
Case

Kathryn McNeil (A)

By: Joseph L. Badaracco Jr.

Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single... View Details

Keywords: Ethics; Values and Beliefs; Employees; Work-Life Balance; Resignation and Termination; Mergers and Acquisitions; Retail Industry

January 1994 (Revised July 1994)
Case

Apple Computer in China--1993

By: David B. Yoffie

Keywords: Computer Industry; Computer Industry; China

January 1994 (Revised July 1994)
Case

Dell Computer Corporation

By: Peter Tufano

Tina Chen, chief investment officer of a large insurance company, hears accusations by a Kidder Peabody equity research analyst that Dell Computer Corp. might be improperly accounting for what he suspects are large foreign exchange losses resulting from speculation.... View Details

Keywords: International Accounting; Financial Instruments; Ethics; Financial Statements; Computer Industry; United States

1994
Article

Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers

By: M. Iansiti and K. B. Clark

Keywords: Integration; Growth and Development; Information Technology; Information Infrastructure

November 1993 (Revised July 1995)
Case

OfficePro (A)

By: John A. Quelch

The international procurement manager of an off-price office supply retail chain has to recommend which of several bids to accept for the right to supply computer diskettes to OfficePro's new French subsidiary. View Details

Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France

September 1993 (Revised June 1994)
Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard

In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details

Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore