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      Communications IndustryRemove Communications Industry →

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      • December 2010 (Revised November 2014)
      • Case

      Steven Carpenter at Cake Financial

      By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
      After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Financial Services Industry
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      Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Steven Carpenter at Cake Financial." Harvard Business School Case 811-041, December 2010. (Revised November 2014.)
      • Article

      Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

      By: Ramana Nanda and Tarun Khanna
      This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
      Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India
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      Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Journal of Economics & Management Strategy 19, no. 4 (Winter 2010): 991–1012.
      • 2010
      • Working Paper

      Sustainable Cities: Oxymoron or the Shape of the Future?

      By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
      Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
      Keywords: Communication Technology; Investment; City; Infrastructure; Business and Government Relations; Environmental Sustainability; Urban Development; Information Technology; Green Technology Industry; Green Technology Industry
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      Alusi, Annissa, Robert G. Eccles, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Harvard Business School Working Paper, No. 11-062, December 2010. (Revised January 2011, March 2011, April 2011.)
      • November 2010
      • Case

      Bling Nation

      By: William A. Sahlman and Liz Kind
      Bling Nation, a Palo Alto, CA startup, was founded in 2007 as a mobile payment service provider that bypassed industry participants such as Visa and MasterCard. Bling Nation partnered with local community banks and merchants in small towns. The banks provided their... View Details
      Keywords: Culture
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      Sahlman, William A., and Liz Kind. "Bling Nation." Harvard Business School Case 811-029, November 2010.
      • November 2010
      • Case

      Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)

      By: James K. Sebenius and Jason Cheng Qian
      Esquel Group, leading manufacturer of quality shirts, sought to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. Seeking to secure a large supply of specialty cotton in an ethical and... View Details
      Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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      Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (A)." Harvard Business School Case 911-031, November 2010.
      • November 2010
      • Supplement

      Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)

      By: James K. Sebenius and Jason Cheng Qian
      Details and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. View Details
      Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Outcome or Result; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu
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      Sebenius, James K., and Jason Cheng Qian. "Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)." Harvard Business School Supplement 911-032, November 2010.
      • November 2010
      • Article

      Capitalizing on the Underdog Effect

      By: Anat Keinan, Neeru Paharia and Jill Avery
      This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
      Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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      Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
      • October 2010 (Revised June 2014)
      • Case

      Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

      By: Robert S. Kaplan and Ricardo Reisen de Pinho
      A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
      Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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      Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
      • October 2010 (Revised January 2011)
      • Case

      Toyota Recalls (A): Hitting the Skids

      By: John A. Quelch, Carin-Isabel Knoop and Ryan Johnson
      In the fall of 2009, Toyota Motor Corporation, once revered for its commitment to quality and reliability, faced a highly publicized series of recalls in the United States representing approximately a year's worth of sales in one of its most important markets. While... View Details
      Keywords: Communication Strategy; Crisis Management; Brands and Branding; Quality; Public Opinion; Auto Industry; Japan; United States
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      Quelch, John A., Carin-Isabel Knoop, and Ryan Johnson. "Toyota Recalls (A): Hitting the Skids." Harvard Business School Case 511-016, October 2010. (Revised January 2011.)
      • October 2010 (Revised January 2011)
      • Case

      Charter Communications Bankruptcy

      By: Paul A. Gompers and Emily Weisburst
      Charter Communications' bankruptcy presents an opportunity for some of its creditors to convert their debt holdings into equity. A mutual fund manager must determine how to maximize his debt investment in Charter given the restructuring and decide whether to... View Details
      Keywords: Insolvency and Bankruptcy; Private Equity; Borrowing and Debt; Investment; Financial Strategy; Financial Services Industry
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      Gompers, Paul A., and Emily Weisburst. "Charter Communications Bankruptcy." Harvard Business School Case 211-035, October 2010. (Revised January 2011.)
      • 2010
      • Working Paper

      Venture Capital Investment in the Clean Energy Sector

      By: Shikhar Ghosh and Ramana Nanda
      We examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. While there are several startups in clean energy that are well-suited to the traditional venture capital... View Details
      Keywords: Business Startups; Energy Generation; Venture Capital; Investment; Governing Rules, Regulations, and Reforms; Technological Innovation; Competition; Energy Industry; Energy Industry; United States
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      Ghosh, Shikhar, and Ramana Nanda. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Working Paper, No. 11-020, August 2010.
      • July 2010
      • Case

      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
      Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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      Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
      • July 2010 (Revised August 2012)
      • Case

      Assistant Professor Jo Worthington (A)

      By: Dorothy A. Leonard
      A relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to... View Details
      Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry
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      Leonard, Dorothy A. "Assistant Professor Jo Worthington (A)." Harvard Business School Case 911-404, July 2010. (Revised August 2012.)
      • June 2010 (Revised February 2011)
      • Case

      The Fox Islands Wind Project (A)

      By: Joseph B. Lassiter III, James Thomas Corcoran, Max Gazor, Dylan Hogarty and Alexander H. Somers, Jr.
      The market for electricity on the Fox Islands of North Haven and Vinalhaven, Maine is unique and costly for residents. Historically, electricity prices on the islands had been three times the national average because of the high cost of importing electricity via an... View Details
      Keywords: Business Startups; Renewable Energy; Social Entrepreneurship; Cost; Financing and Loans; Projects; Business and Community Relations; Environmental Sustainability; Green Technology Industry; Maine
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      Lassiter, Joseph B., III, James Thomas Corcoran, Max Gazor, Dylan Hogarty, and Alexander H. Somers, Jr. "The Fox Islands Wind Project (A)." Harvard Business School Case 810-129, June 2010. (Revised February 2011.)
      • June 2010
      • Article

      Leadership Competencies for Implementing Planned Organizational Change

      By: Julie Battilana, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul and Jeffrey A. Alexander
      This paper bridges the leadership and organizational change literatures by exploring the relationship between managers' leadership competencies (namely, their effectiveness at person-oriented and task-oriented behaviors) and the likelihood that they will emphasize the... View Details
      Keywords: Leadership; Competency and Skills; Organizational Change and Adaptation; Planning; Relationships; Business Processes; Projects; Theory; Change; Behavior; Health Industry; United Kingdom
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      Battilana, Julie, Mattia Gilmartin, Anne-Claire Pache, Metin Sengul, and Jeffrey A. Alexander. "Leadership Competencies for Implementing Planned Organizational Change." Leadership Quarterly 21, no. 3 (June 2010).
      • May 2010 (Revised September 2013)
      • Case

      Friend Bank: The Time for Hope

      By: Clayton S. Rose and Aldo Sesia
      In 2010, Friend Bank was entering the fifth year of Hope Harris Johnson's ambitious 20-year growth plan to transform her family's one branch community bank into an institution with a substantial presence in southeastern Alabama. Harris Johnson was pleased, so far, with... View Details
      Keywords: Family Business; Financial Crisis; Banks and Banking; Growth and Development Strategy; Risk Management; Family Ownership; Competitive Advantage; Banking Industry; Alabama
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      Rose, Clayton S., and Aldo Sesia. "Friend Bank: The Time for Hope." Harvard Business School Case 310-070, May 2010. (Revised September 2013.)
      • April 2010
      • Case

      George Martin at The Boston Consulting Group (A)

      By: Leslie A. Perlow and Kerry Herman
      George Martin, managing partner at The Boston Consulting Group, is worried as some of his best performers have recently pulled him aside to discuss the challenges they face managing the demands of their work lives with their desire for more predictable time with their... View Details
      Keywords: Problems and Challenges; Work-Life Balance; Management Teams; Interpersonal Communication; Jobs and Positions; Employees; Consulting Industry; Boston
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      Perlow, Leslie A., and Kerry Herman. "George Martin at The Boston Consulting Group (A)." Harvard Business School Case 410-112, April 2010.
      • April 2010 (Revised November 2011)
      • Case

      Soren Chemical: Why Is the New Swimming Pool Product Sinking?

      By: V. Kasturi Rangan and Sunru Yong
      Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details
      Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry
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      Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)
      • March 2010 (Revised April 2014)
      • Case

      American Well: The Doctor Will E-See You Now

      By: Elie Ofek and Ron Laufer
      What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
      • March 2010 (Revised June 2010)
      • Case

      The Greening of DUMBO

      By: Robert G. Eccles, Amy C. Edmondson and Abhijit Prabhu
      The Brooklyn, New York, neighborhood Down Under Manhattan Bridge Overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood's business improvement district (BID) is charged with supplementing New York City's efforts in several areas, including... View Details
      Keywords: Transformation; Local Range; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Wastes and Waste Processing; Urban Development; Public Administration Industry; New York (city, NY)
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      Eccles, Robert G., Amy C. Edmondson, and Abhijit Prabhu. "The Greening of DUMBO." Harvard Business School Case 410-079, March 2010. (Revised June 2010.)
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