Publications
Publications
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- All HBS Web
(3,554)
- Faculty Publications (700)
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
- December 2009
- Article
Negotiation? Auction? A Deal Maker's Guide
What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details
- 2009
- Working Paper
Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation
By: Carliss Y. Baldwin and Eric von Hippel
In this paper we assess the economic viability of innovation by producers relative to two increasingly important alternative models: innovations by single user individuals or firms, and open collaborative innovation projects. We analyze the design costs and... View Details
- November 2009
- Article
Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies
By: Erin Marie Reid and Michael W. Toffel
The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper... View Details
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (B)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (C)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
- 2009
- Chapter
Creating Superior Customer Value in a Connected World
By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
- 2009
- Chapter
Leading and Creating Collaboration in Decentralized Organizations
By: Heather M. Caruso, Todd Rogers and Max Bazerman
- July – August 2009
- Article
Restoring American Competitiveness
By: Gary P. Pisano and Willy C. Shih
For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's... View Details
- 2009
- Book
Social Decision Making: Social Dilemmas, Social Values, and Ethical Judgments
By: Roderick M. Kramer, Ann E. Tenbrunsel and Max H. Bazerman
This book, in honor of David Messick, is about social decisions and the role cooperation plays in social life. Noted contributors who worked with Dave over the years will discuss their work in social judgment, decision making, and ethics which was so important to Dave. View Details
- 1 Jul 2009
- Conference Presentation
Why do Firsthand Experience and International Assignments Matter in Global Collaboration
By: Tsedal Neeley
- 2009
- Working Paper
Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work
By: Tsedal Beyene, Pamela J. Hinds and Catherine Durnell Cramton
In an ethnographic study comprised of interviews and concurrent observations of 145 globally distributed members of nine project teams of an organization, we found that uneven proficiency in English, the lingua franca, disrupted collaboration for both native and... View Details
- May 2009
- Exercise
Mapping Your Network
By: David A. Thomas
This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
- 2009
- Chapter
Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition
By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
- 2009
- Working Paper
Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration
By: Mark Mortensen and T. B. Neeley
While scholars contend that firsthand experience—time spent onsite observing the people, places, and norms of a distant locale—is crucial in globally distributed collaboration, how such experience actually affects interpersonal dynamics is poorly understood. Based on... View Details