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Entrepreneurial Management - Faculty & Research

responsible for half of sales, but outsourcing customer engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ;... View Details

Research Summary

International Financial Integration and Entrepreneurship (joint with Andrew Charlton)

By: Laura Alfaro

We explore the relation between international financial integration and the level of entrepreneurial activity in a country. Researchers have stressed the role of new firm activity and economic dynamism on growth. Yet, the empirical effects of international capital... View Details

Marketing Curriculum - Faculty & Research

show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, View Details

27 Apr 2010
First Look

First Look: April 27

PublicationsRethinking the MBA: Business Education at a Crossroads Authors:Srikant M. Datar, David A. Garvin, and Patrick Cullen Publication:Harvard Business Press, 2010 Abstract : "Business Schools Face Test of Faith." "Is It Time to Retrain... View Details

Keywords: Martha Lagace

September 2020
Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry

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The New Rules for Bringing Innovations to Market, Harvard Business Review, March 2004

It's tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a... View Details

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

Accounting & Management Curriculum - Faculty & Research

Accounting & Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Financial Reporting and Control (FRC) Recognizing that accounting is the primary channel for... View Details

26 Sep 2013
Working Paper Summaries

Playing Favorites: How Firms Prevent the Revelation of Bad News

Keywords: by Lauren Cohen, Dong Lou & Christopher Malloy; Financial Services

09 Apr 2013
First Look

First Look: April 9

http://hbr.org/search/113088-PDF-ENG Harvard Business School Case 813-125 Plastiq The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with View Details

Keywords: Sean Silverthorne

February 2019 (Revised September 2019)
Case

Amazon in Fashion

By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth

According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details

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16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

maintained a culture of testing many features on its website and soliciting feedback from its most loyal and vocal customers. What the Airbnb team learned: If you provide a channel and listen, people will tell you what they want once. But... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

social benefits of impact investing at early stages and deserves further study, they note. The study also suggests that impact investments might benefit companies that can’t raise funds through mainstream channels most, the researchers... View Details

Keywords: by Rachel Layne

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

your stars in activities that exhibit both high impact and high variability. That may be prospecting or account management; it may be transaction selling or solution selling; it may be call frequency or managing key channel partners. In... View Details

Keywords: by Carmen Nobel

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth Moss Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

Keywords: Mergers and Acquisitions; Transformation; Climate Change; Environmental Sustainability; Technological Innovation

Citation

Educators

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

30 Sep 2002
Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

command post located off-site in the event that evacuation is necessary. This could be located at a home or other location, so long as the necessary bandwidth for communication and other resources is put in place so that set-up can be swift. 7. Clear communication... View Details

Keywords: by Michael Watkins

12 Oct 2010
Working Paper Summaries

Crashes and Collateralized Lending

Keywords: by Jakub W. Jurek & Erik Stafford; Banking; Financial Services

April 12, 2022
Article

Evaluation of Individual and Ensemble Probabilistic Forecasts of COVID-19 Mortality in the United States

By: Estee Y. Cramer, Evan L. Ray, Velma K. Lopez, Johannes Bracher, Andrea Brennen, Alvaro J. Castro Rivadeneira, Michael Lingzhi Li and et al.

Short-term probabilistic forecasts of the trajectory of the COVID-19 pandemic in the United States have served as a visible and important communication channel between the scientific modeling community and both the general public and decision-makers. Forecasting models... View Details

Keywords: COVID-19; Forecasting and Prediction; Health Pandemics; Mathematical Methods; Partners and Partnerships

Citation

2017
Working Paper

A Historical Approach to Clustering in Emerging Economies

By: Valeria Giacomin

Clusters are defined as geographically concentrated agglomerations of specialized firms in a particular domain. The cluster concept in its broader meaning of industrial agglomeration has been the focus of longstanding debates in the social sciences. This working paper... View Details

Keywords: Industry Clusters; Research; Theory; Developing Countries and Economies; History; Analysis; Globalization

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