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Show Results For
- All HBS Web
(3,760)
- People (16)
- News (912)
- Research (2,106)
- Events (11)
- Multimedia (51)
- Faculty Publications (826)
- 27 Mar 2019
- News
Will Startup Fishbowl Become the Social Media App for Your Industry?
- 23 Mar 2017
- News
Cost-cutting Leads to Turbulence in the Airline Industry
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details
Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- June 1999 (Revised December 2003)
- Case
Snapple
By: John A. Deighton
Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details
Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry
Deighton, John A. "Snapple." Harvard Business School Case 599-126, June 1999. (Revised December 2003.) (request a courtesy copy.)
- September 2019
- Supplement
Adaptive Platform Trials: The Clinical Trial of the Future? (B)
By: Ariel D. Stern and Sarah Mehta
This case provides an update to the (A) case, which introduces students to adaptive platform trials, an ambitious, more efficient type of clinical trial that increases access to therapies. The (A) case centers on Dr. Brian Alexander’s efforts to launch an adaptive... View Details
Keywords: Clinical Trials; Drug Trials; Drug Testing; Cancer Trials; Glioblastoma; Platform Trials; Adaptive Trials; Adaptive Platform Trials; Health Testing and Trials; Health Care and Treatment; Financing and Loans; Business Strategy; Health Industry; United States
Stern, Ariel D., and Sarah Mehta. "Adaptive Platform Trials: The Clinical Trial of the Future? (B)." Harvard Business School Supplement 620-001, September 2019.
- 2006
- Case
Infosys Consulting
By: Vijay Govindarajan and Chris Trimble
Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details
Govindarajan, Vijay, and Chris Trimble. "Infosys Consulting." 2006. (Case No. 2-0022.)
- Article
Designing Sustainability at BMW Group: The Designworks/USA Experience
By: Kellie McElhaney, Michael W. Toffel and Natalie Hill
This case study describes how an industrial design company developed a sustainability management system (SMS) standard, designed and implemented an SMS throughout its business, and then became the first company in the world to achieve third-party SMS certification by a... View Details
Keywords: Design; Governance Compliance; Management Practices and Processes; Standards; Environmental Sustainability; Auto Industry; United States
McElhaney, Kellie, Michael W. Toffel, and Natalie Hill. "Designing Sustainability at BMW Group: The Designworks/USA Experience." Greener Management International: The Journal of Corporate Environmental Strategy and Practice 46 (Summer 2004): 103–116.
- 23 Feb 2014
- News
Partners’ deal stirs debate on controlling costs
- Research Summary
The Meaning-Making of Meaningful Work
This stream of research considers cultural processes of meaning-making. In an ongoing inductive case study of a consulting firm, I examine what makes certain kinds of work meaningful and what role the interpretation of organizational communications plays in this... View Details
- 08 Nov 2017
- News
How Qualcomm Became Vulnerable to a Takeover Bid
- October 2019
- Teaching Note
Managing the Future of Work
By: William R. Kerr and Carl Kreitzberg
This teaching note has been prepared to assist instructors with teaching HBS Case Study 818-128 "Managing the Future of Work.' This case has been designed to introduce leaders from various sectors to the Future of Work, and to give them the analytical tools and... View Details
- Research Summary
Research: Shareholder Value in Europe
Marc L. Bertoneches research involves a series of empirical studies on value creation among Europes leading companies and the role of different models of corporate governance. He is also developing cases on European companies (Jazztel, Allianz, etc.). View Details
- 17 Jun 2015
- News
How Maria Sharapova Became the World’s Wealthiest Female Athlete
- March 2017
- Teaching Note
Sales Compensation Vignettes
By: Frank V. Cespedes
This Teaching Note supports the case study comprising two vignettes about startup companies considering whether and how to change their sales compensation plans. The case allows students to compare and contrast the objectives, structure, and process of sales incentives... View Details
- Article
Stretch the Mission? A Nonprofit That Supports Emerging-market Entrepreneurs Considers Expanding to the U.S.
By: William A. Sahlman and Ramana Nanda
A case study is presented concerning a nonprofit organization that helps entrepreneurs in emerging-markets countries in regions including Latin America and Asia, focusing on the decision over whether to expand its services into the Miami, Florida, area, a question on... View Details
Sahlman, William A., and Ramana Nanda. "Stretch the Mission? A Nonprofit That Supports Emerging-market Entrepreneurs Considers Expanding to the U.S." Harvard Business Review 93, no. 5 (May 2015): 113–117.
- 29 Jun 2011
- News
London's Olympic ticketing deserves a medal
- April 2020
- Supplement
Open Innovation at Fujitsu (C)
By: Amy C. Edmondson and Jean-François Harvey
This follow-on case study provides a multi-year update on the achievements of the Open Innovation Gateway (OIG). Over time, OIG honed a process that enabled open innovation. It developed three streams of activities, namely co-creation projects with major customers and... View Details
Keywords: Open Innovation; Inter-organizational Relationships; Collaborative Innovation and Invention; Change Management; Relationships; Leadership Development
Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (C)." Harvard Business School Supplement 620-126, April 2020.
- October 2017 (Revised September 2018)
- Supplement
Jumia Nigeria: from Retail to Marketplace (B)
By: Ramon Casadesus-Masanell and Namrata Arora
This follow up case study explores the ramifications of Jumia's decision to move from a retail-led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. ... View Details
Keywords: Retail; Marketplace; Inventory; Funding; Business Ecosystems; Business Ecosystem; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Retail Industry; India; Nigeria; Africa
Casadesus-Masanell, Ramon, and Namrata Arora. "Jumia Nigeria: from Retail to Marketplace (B)." Harvard Business School Supplement 718-432, October 2017. (Revised September 2018.)
Nancy F. Koehn
Nancy F. Koehn is a historian at the Harvard Business School where she holds the James E. Robison chair of Business Administration. Koehn's research focuses on crisis leadership and how leaders and their teams rise to the challenges of high-stakes situations. Her... View Details