Publications

Publications

Filter Results: (674) Arrow Down
Filter Results: (674) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 27 of 674 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text... View Details
Keywords: Carmen Nobel
  • 25 Oct 2011
  • Research & Ideas

Chasing Stars: Why the Mighty Red Sox Struck Out

sports, a two-year campaign to acquire star performers with extraordinary multimillion-dollar, multiyear contracts. “It seems like more and more in our economy, we believe if you were a star somewhere else, we can bring you over and right... View Details
Keywords: by Carmen Nobel; Sports; Banking
  • 12 Dec 2006
  • First Look

First Look: December 12, 2006

context in which they operate; to determine which CSR initiatives they should address; and to find the most effective ways of doing so. Perceiving social responsibility as an opportunity rather than as damage control or a PR campaign... View Details
Keywords: Martha Lagace
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

ability to improve performance by understanding and predicting customer behavior. Can you illustrate some of the things that Harrah's does in this area? A: Harrah's does a great job of micro-targeting. They constantly run new campaigns to... View Details
Keywords: by Sean Silverthorne
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

the life one can actually experience produces a utopian desire," Holt explained, "the desire for an affirmative identity that responds to what society demands." For the disaffected young man in Green Bay, Mountain Dew's "Do the Dew" View Details
Keywords: by Martha Lagace
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
  • 09 Jan 2014
  • Research & Ideas

The Entrepreneurs Who Invented Economic Forecasting

was simply too vast to be controlled in any meaningful way. Others thought differently—including Mitchell and Herbert Hoover. Hoover, who was Secretary of Commerce from 1921 to 1928 (when he began his successful campaign to become... View Details
Keywords: by Sean Silverthorne
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

  Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004, where outsourcing of US jobs was a... View Details
Keywords: Martha Lagace
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

has dramatic impact," he said. Philanthropy can be a victim of fashion, Chu argued, citing the "Save the Whales" campaigns that rise and fall from time to time. Microfinance, on the other hand, sees the poor not as aid... View Details
Keywords: by Martha Lagace
  • February 1995 (Revised November 1996)
  • Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Related
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

large-scale changes to business practices and legal reform. “Through the 1930s, she remained the only woman pictured in the all-male leadership council of the Fair Trade Committee,” Sawyer says. “She traveled throughout the states, View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Confront the powerful divides in America The Public Option health insurance proposed by the Biden campaign will weaken our economic status by adding to the national deficit and to Medicare’s unfunded liability. We should, of course,... View Details
Keywords: by Dina Gerdeman
  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed managers on both the client and agency sides to reconstruct how... View Details
Keywords: by Manda Salls
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

epitomize this idea. Governments can rally around these figures to showcase the advantages of a multicultural and diverse society. Such information campaigns can be combined with policies aimed at fostering the integration of foreign-born... View Details
Keywords: by Marco Tabellini
  • 26 Sep 2019
  • Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

Two years have passed since more than 700,000 Rohingya people fled a bloody ethnic cleansing campaign in Myanmar and created the world’s largest refugee camp in Bangladesh. But not much has changed since then. At the Kutupalong camp,... View Details
Keywords: by Danielle Kost
  • January 1989 (Revised December 1991)
  • Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
Related
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

giving. It dated back to Rahul's grandfather, the founder of the group, who had been the most prominent business leader who supported Gandhi's campaign against British rule in India. He and most of his family spent long periods in jail as... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 07 Nov 2011
  • Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

and translated this insight into a sustained political and publishing campaign to ensure that the English and later the British Empire would consist of an industrializing core and a periphery producing and providing raw materials. He... View Details
Keywords: by Sean Silverthorne
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

document the dysfunctional role of the airlines in weakening airline security throughout the '90s and into the twenty-first century. We also show the dysfunctional role of the lead auditing firms in keeping auditor independence from becoming a reality. Our book is... View Details
Keywords: by Martha Lagace
  • 25 Mar 2014
  • First Look

First Look: March 25

School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web