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28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

start careers in consulting are facing some of the toughest market conditions we’ve seen since 2007 and 2008. Just a few years ago, as a derivative of the COVID-19 pandemic, firms experienced a dramatic and sudden increase in demand,... View Details

Keywords: by Rachel Layne

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

another. It is a culture geared to the long-term success of an increasingly rapidly changing panoply of strategies in an accelerating competitive environment based on a stream of new ideas and constant change. At no time has the importance of this been driven home more... View Details

Keywords: by Avery Forman

06 Sep 2022
Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

Early COVID-19 lockdowns sparked a contentious debate that rages on in the workplace: Can businesses thrive if employees continue to work remotely? Skeptical CEOs, such as the leaders of Goldman Sachs and Starbucks, say they need workers... View Details

Keywords: by Ben Rand

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

imagine growth platforms. Build partnerships. No organization can go it alone. The COVID-19 pandemic reminds leaders of how organizational success depends on the resiliency of their ecosystems—a public sector able to provide basic... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

January 2025
Case

Arsenal Capital Partners' Refinancing of Pinnacle

By: Victoria Ivashina and Srimayi Mylavarapu

Arsenal Capital Partners’ portfolio company, Pinnacle, a leading producer of high-performance adhesive technologies, has experienced rapid growth under Arsenal’s ownership. Over just two years, Pinnacle's EBITDA increased from $13.5 million to $60 million. By mid-2021,... View Details

Keywords: Business Exit or Shutdown; Decision Choices and Conditions; Private Equity; Financing and Loans; Growth Management

January 2024
Technical Note

The ICARUS Principles: What It Takes to Tackle the World

By: Debora L. Spar and Julia M. Comeau

Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details

Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms

09 Jun 2022
HBS Case

From Truck Driver to Manager: US Foods’ Novel Approach to Staff Shortages

problem. For some time, the company had to deal with a nationwide shortage of truck drivers. “Young people aren’t going to this business,” said Pietro Satriano, US Foods’ CEO, in a new Harvard Business School case study entitled US Foods: Driving Post-Pandemic Success?... View Details

Keywords: by Pamela Reynolds

February 2022 (Revised February 2023)
Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

The coronavirus shock has disrupted more than jobs, supply chains, and financial markets. Your customer has changed fundamentally, too. The number one task for many companies now is discovering where their B2C and B2B customers have moved to and re-engaging with them.... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

27 Feb 2024
Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

address societal challenges. “Since 2020, we’ve seen increasing calls for companies to disclose their diversity data,” says Balakrishnan. “We wanted to know, how do attitudes toward your company change once you make this information available?” Some of that unrest was... View Details

Keywords: by Shalene Gupta

11 Jan 2022
Research & Ideas

Feeling Seen: What to Say When Your Employees Are Not OK

the COVID-19 pandemic approaches its third exhausting year. Validating someone’s feelings can be as simple as pausing during the day to say, “You seem anxious,” says Zlatev, a professor in the Negotiation, Organizations & Markets Unit... View Details

Keywords: by Pamela Reynolds

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

challenges these leaders confronted and strategies for how to address them. Organizational change is never easy, but our roundtable discussions made clear that achieving digital maturity can be an especially arduous journey, even for digital-first companies. While the... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

Love them or hate them, team-building rituals can fortify bonds among coworkers and create the shared sense that work is more meaningful, which may be especially critical now as managers look to reconnect colleagues re-adjusting to work life after two years of View Details

Keywords: by Kristen Senz

07 Apr 2022
Research & Ideas

Giving Back: Consumers Care More About How Companies Donate Than How Much

donations, which typically follow profits and gross domestic product, took a hit in the United States in 2020 as COVID-19 roiled the world economy. With corporate profits bouncing back, the research shows how future campaigns could appeal... View Details

Keywords: by Pamela Reynolds

March 2023 (Revised May 2023)
Case

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

By: Linda A. Hill and Lydia Begag

It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details

Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States

March 2023
Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards

In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details

Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States

January 2021
Case

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley and James Barnett

Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details

Keywords: Restructuring; Change; Leadership; Technology Industry