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      • Faculty Publications  (685)

      Business TransformationRemove Business Transformation →

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      • June 2007 (Revised June 2008)
      • Case

      GE's Imagination Breakthroughs: The Evo Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
      Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
      • September 2006 (Revised October 2007)
      • Case

      BT Plc: The Broadband Revolution (A)

      By: Michael L. Tushman, David Kiron and Adam M. Kleinbaum
      In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc. are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within... View Details
      Keywords: Transformation; Innovation and Management; Management Teams; Organizational Change and Adaptation; Organizational Culture; Behavior; Telecommunications Industry; United Kingdom
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      Tushman, Michael L., David Kiron, and Adam M. Kleinbaum. "BT Plc: The Broadband Revolution (A)." Harvard Business School Case 407-001, September 2006. (Revised October 2007.)
      • September 2006 (Revised October 2007)
      • Supplement

      BT Plc: The Broadband Revolution (B)

      By: Michael L. Tushman, David Kiron and Adam M. Kleinbaum
      In early 2003, CEO Ben Verwaayen and Chief Broadband Officer Alison Ritchie of BT Plc. are trying to transform the former British Telecom from a stodgy telephone company into a 21st century broadband company. Their efforts to focus the firm on broadband issues within... View Details
      Keywords: Transformation; Innovation and Invention; Management Teams; Problems and Challenges; Telecommunications Industry; United Kingdom
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      Tushman, Michael L., David Kiron, and Adam M. Kleinbaum. "BT Plc: The Broadband Revolution (B)." Harvard Business School Supplement 407-002, September 2006. (Revised October 2007.)
      • April 2006
      • Case

      Big Bazaar

      By: Ananth Raman and Laura Winig
      Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
      Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India
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      Raman, Ananth, and Laura Winig. "Big Bazaar." Harvard Business School Case 606-099, April 2006.
      • March 2006 (Revised April 2007)
      • Case

      Harley-Davidson: Preparing for the Next Century

      By: Richard L. Nolan and Suresh Kotha
      Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position. View Details
      Keywords: Brands and Branding; Transformation; Change Management; Innovation and Invention; Competitive Strategy; Manufacturing Industry; Motorcycle Industry
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      Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
      • March 2006 (Revised April 2006)
      • Case

      NOK (A)

      By: Das Narayandas and Kate Attea
      Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details
      Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization
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      Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)
      • February 2006 (Revised November 2006)
      • Case

      GE's Growth Strategy: The Immelt Initiative

      By: Christopher A. Bartlett
      Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details
      Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure
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      Bartlett, Christopher A. "GE's Growth Strategy: The Immelt Initiative." Harvard Business School Case 306-087, February 2006. (Revised November 2006.)
      • February 2006 (Revised December 2006)
      • Teaching Note

      Otis Elevator: Accelerating Business Transformation with IT (TN)

      By: F. Warren McFarlan
      Keywords: Construction Industry
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      McFarlan, F. Warren. "Otis Elevator: Accelerating Business Transformation with IT (TN)." Harvard Business School Teaching Note 306-086, February 2006. (Revised December 2006.)
      • October 2005 (Revised February 2006)
      • Case

      Reactivity: A Case of Re-Invention

      By: Myra M. Hart and Sylvia Sensiper
      By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future... View Details
      Keywords: Management Style; Venture Capital; Organizational Culture; Applications and Software; Leadership Style; Product; Transformation; Organizational Change and Adaptation; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Consulting Industry
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      Hart, Myra M., and Sylvia Sensiper. "Reactivity: A Case of Re-Invention." Harvard Business School Case 806-025, October 2005. (Revised February 2006.)
      • September 2005
      • Case

      Whitbread PLC (A)

      By: Michael Beer and James Weber
      Describes the change process Whitbread employed in transforming its organization and culture from a single underperforming business operating in a relatively stable environment to a multibusiness, high-commitment, and high-performance corporation operating in more... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Growth and Development Strategy; Growth Management; Business Growth and Maturation; Business or Company Management; Leadership; Diversification
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      Beer, Michael, and James Weber. "Whitbread PLC (A)." Harvard Business School Case 406-007, September 2005.
      • August 2005 (Revised March 2007)
      • Case

      Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)

      By: Rawi E. Abdelal and Christopher Bruner
      Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial... View Details
      Keywords: History; Transformation; Business and Government Relations; Integration; Competitive Strategy; Mergers and Acquisitions; Emerging Markets; Financial Markets; Banks and Banking; Financial Services Industry; European Union; Italy
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      Abdelal, Rawi E., and Christopher Bruner. "Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)." Harvard Business School Case 706-009, August 2005. (Revised March 2007.)
      • August 2005 (Revised May 2006)
      • Case

      Cherkizovsky Group, The (A) (Abridged)

      By: Lynn S. Paine
      Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details
      Keywords: History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia
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      Paine, Lynn S. "Cherkizovsky Group, The (A) (Abridged)." Harvard Business School Case 306-021, August 2005. (Revised May 2006.)
      • July 2005 (Revised August 2011)
      • Case

      Jesse Holman Jones and the Reconstruction Finance Corporation

      By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
      Jesse Holman Jones is regarded as one of the most influential men in reviving the American economy from the Great Depression. With only an 8th grade education, he rose to the top of the banking, real estate, and lumber industries, as well as the upper echelons of... View Details
      Keywords: Financial Crisis; Financial Strategy; Business History; Leading Change; Managerial Roles; Business and Government Relations; Power and Influence
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      Nohria, Nitin, Anthony Mayo, and Bridget Gurtler. "Jesse Holman Jones and the Reconstruction Finance Corporation." Harvard Business School Case 406-029, July 2005. (Revised August 2011.)
      • July 2005 (Revised March 2010)
      • Case

      Foreign Direct Investment and Ireland's Tiger Economy (A)

      By: Laura Alfaro, Vinati Dev and Stephen McIntyre
      Describes Ireland's transformation from one of Europe's poorest countries to one of its richest in just 10 years, earning it the title Celtic Tiger. The spectacular story of growth and recovery is attributed, in large part, to foreign direct investment (FDI),... View Details
      Keywords: Developing Countries and Economies; Economic Growth; Macroeconomics; Foreign Direct Investment; Policy; Business and Government Relations; Republic of Ireland
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      Alfaro, Laura, Vinati Dev, and Stephen McIntyre. "Foreign Direct Investment and Ireland's Tiger Economy (A)." Harvard Business School Case 706-007, July 2005. (Revised March 2010.)
      • 2005
      • Book

      Renewing Unilever: Transformation and Tradition

      By: Geoffrey Jones
      This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
      Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry
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      Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
      • June 2005
      • Case

      Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)

      By: Michael Y. Yoshino and Yukihiko Endo
      The company, once an outstanding Japan-based global leader in electronics and major appliances, suffered poor performance during the 1990s. Kunio Nakamura became CEO in 2001 and sought to transform the company in a fundamental way. Examines the company's history,... View Details
      Keywords: Transformation; Business History; Leading Change; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Electronics Industry; Japan
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      Yoshino, Michael Y., and Yukihiko Endo. "Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)." Harvard Business School Case 905-412, June 2005.
      • May 2005 (Revised February 2007)
      • Case

      HNA Group: "A Miracle in Civil Aviation"

      By: Cynthia A. Montgomery and Carole Winkler
      Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details
      Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China
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      Montgomery, Cynthia A., and Carole Winkler. HNA Group: "A Miracle in Civil Aviation". Harvard Business School Case 705-426, May 2005. (Revised February 2007.)
      • May 2005
      • Supplement

      Otis Elevator: An Interview with Ari Bousbib (video)

      By: F. Warren McFarlan and Brian DeLacey
      CEO Ari Bousbib talks about how IT is transforming Otis and the practical challenges they are overcoming. Visibly demonstrates what appropriate CEO involvement is in an IT-enabled business transformation. View Details
      Keywords: Management Teams; Information Technology; Organizational Change and Adaptation; Leading Change; Construction Industry; Manufacturing Industry; Consumer Products Industry
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      McFarlan, F. Warren, and Brian DeLacey. "Otis Elevator: An Interview with Ari Bousbib (video)." Harvard Business School Video Supplement 305-706, May 2005.
      • April 2005 (Revised June 2005)
      • Compilation

      Boeing 787: The Dreamliner

      By: Richard L. Nolan and Suresh Kotha
      Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business... View Details
      Keywords: Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States
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      Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, April 2005. (Revised June 2005.)
      • March 2005 (Revised May 2005)
      • Case

      Ito-Yokado: The Challenge of Apparel

      By: Rajiv Lal and Arar Han
      Ito-Yokado, the 16th largest retail conglomerate in the world, has struggled with the declining performance in the apparel division of its superstores for over a decade. Apparel sales are slipping, eating hard-won gains in the retailer's food division. CEO Toshifumi... View Details
      Keywords: Business Conglomerates; Transformation; Performance; Problems and Challenges; Sales; Strategy; Apparel and Accessories Industry; Retail Industry; Japan
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      Lal, Rajiv, and Arar Han. "Ito-Yokado: The Challenge of Apparel." Harvard Business School Case 505-048, March 2005. (Revised May 2005.)
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