Publications

19 Nov 2014
HBS Case

Marketing Marijuana

available shortly, Marketing Marijuana in Colorado, Harvard Business School marketing professor John A. Quelch and coauthor David Lane look at... View Details

Keywords: by Michael Blanding; Food & Beverage

2023
Book

The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card

By: Christina Wallace

Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global... View Details

Keywords: Work-Life Balance; Personal Development and Career

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer View Details

Keywords: by Julie Jette

06 Apr 2020
News

America’s $350 billion emergency loan program for small businesses may run out of money

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry

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15 Jun 2021
News

In My Humble Opinion: Building Blocks

five-year stint in Boston as partner and senior managing director at AEW Capital Management. In 1999, Lewis moved to London to launch AEW Europe, a real estate investment View Details

Keywords: Julia Hanna; diversity; leadership; real estate; Real Estate

10 Apr 2014
Research & Ideas

Book Excerpt--‘Accelerate: Building Strategic Agility for a Faster-Moving World’

book excerpt Management Is Not Leadership From Chapter 4, Accelerate: Building Strategic Agility for a Faster-Moving World By John Kotter Listen to how most people talk in... View Details

Keywords: Re: John P. Kotter

January 2009 (Revised June 2010)
Case

Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

By: Ranjay Gulati

Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details

Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units

Joe Lassiter, Harvard Business School Professor and Faculty Chair of Harvard's Innovation Lab, discusses how businesses can seize on new opportunities and re-invent themselves quickly and effectively at the Better by Design CEO Summit 2015 in Aukland, New Zealand.... View Details

December 2010
Article

Changing Landscapes: The Construction of Meaning and Value in a New Market Category Modern Indian Art

By: Mukti Khaire and R. Daniel Wadhwani

Stable category meanings act as institutions that facilitate market exchange by providing bases for comparison and valuation. Yet little is known about meaning construction in new categories or how meaning translates into valuation criteria. We address this gap in a... View Details

Keywords: Change; Valuation; Auctions; Market Transactions; Arts; Agreements and Arrangements; Management Analysis, Tools, and Techniques; India

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January 2020 (Revised March 2020)
Case

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby, Billy Chan and John P. McHugh

By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details

Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States

February 2015 (Revised April 2017)
Case

Edyficar and Mibanco: The Emergence of M&A in Microfinance

By: Michael Chu

Mibanco, a microfinance icon, is for sale, and Edyficar, owned by Banco del Credito (BCP), Peru's largest bank, is evaluating its acquisition. Until recently, such a transaction would have been fanciful given Mibanco's preeminent role in Peruvian microfinance, which... View Details

Keywords: Base Of The Pyramid; Peru; Latin America; Microfinance; Commercial Banking; Mergers and Acquisitions; Banking Industry; Latin America; Peru

February 2025
Case

Doing Business in Casablanca, Morocco

By: Karen G. Mills, Ahmed Dahawy and Choetsow Tenzin

This case examines the challenges and opportunities of doing business in Morocco. The case explores the various historical, cultural, and social factors that impact the business environment. It also highlights Morocco’s unique economy where cash remains a dominant... View Details

Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

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2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

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December 2011
Article

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia

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29 May 2009
Research Event

Business Summit: Introduction to the Future of Market Capitalism

trend of rising wealth will continue, a view that is shared by many global business leaders. But recent research conducted by HBS indicates that business leaders harbor many... View Details

Keywords: Re: Joseph L. Bower

March 2013 (Revised August 2014)
Case

Indonesia's OJK: Building Financial Stability

By: Lakshmi Iyer and David Lane

In 2013, a new financial services authority, the Otoritas Jasa Keuangan (OJK), took over responsibility for regulating capital markets and non-bank financial institutions in Indonesia. OJK was scheduled to take over bank regulation and supervision from the central... View Details

Keywords: Monetary Policy; Bank Regulation; Financial Market Regulation; Corruption; Bureaucracy; Central Bank Independence; Indonesia; Crime and Corruption; Central Banking; Ethics; Emerging Markets; Financial Markets; Corporate Governance; Financial Crisis; Financial Strategy; Financial Services Industry; Indonesia