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Show Results For
- All HBS Web
(947)
- People (2)
- News (299)
- Research (508)
- Multimedia (2)
- Faculty Publications (222)
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- 01 Feb 2000
- News
He Begs to Differentiate
operate. As a result, branding becomes more and more important - differentiating what they do and what they sell. That's good for us, because we're in the differentiation business." WPP is one of the world's largest advertising and... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- Web
Digital Marketing & AI Workshop - Course Catalog
explore topics such as SEO, paid and influencer marketing, social media (organic and paid), email/SMS, Amazon, and analytics. Through mini-cases on brands both large and small, we’ll apply industry-leading tools and GenAI workflows to... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
Building Community Featured Exercises Investigate reasons for customer churn and how companies can improve retention Unpack strategies for increasing engagement, including personalization, storytelling, and View Details
- 29 Sep 2015
- First Look
September 29, 2015
dysfunction had been tracked. Key factors for integrating outcomes measurement into the clinical workflow include ongoing communication between cross-functional teams composed of clinicians and technical professionals, an iterative design... View Details
Keywords: Sean Silverthorne
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Published: March 5, 2012 The stuffy department store chain has become emboldened under new CEO Ron Johnson, with plans for an innovative store upgrade, simplified prices, and a brand polish. Professor Rajiv Lal discusses whether Johnson... View Details
Keywords: by Staff
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known brand than SNL or ESPN. He... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Hicks: showcasing cars, marketing "Truth." Photo courtesy Jeff Hicks With a slumping economy and an increasing number of communications outlets competing for diminishing advertising dollars, media companies have had to give ground to... View Details
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
question is: In the wreckage of a collapsed building, whose labels do you find? Often, the activist community will point their fingers at the brands for basically enabling those factories to exist and to... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an... View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
itself from a competitive perspective to continue its growth and stand out from the other industry players?" The Answers: "I would suggest looking at the business model and trying to extend the brand by extending the offering. Cellphones... View Details
Michael Kaplan
Fullbeauty brands by Goldman Sachs and Oaktree; negotiations for a potential debt refinancing by a major US department store; partnership with a leading private equity firm to purchase a national specialty retailer and brand; investment... View Details
- 01 Mar 2007
- News
Daniel Vasella
question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details
- 01 Dec 2015
- News
Launch Codes
but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More recently, she discovered a... View Details
Keywords: Dan Morrell
- Career Coach
David Woodman
David (HBS '92) uses his experience in starting and running media companies to assist students in matching their skills and interests with opportunities in the Media, Sports, and Entertainment sectors.Work Experience: General Manager of AT&T SportsNet Rocky... View Details
- Web
Online Entrepreneurial Marketing Course | HBS Online
influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details