Brand Building - Publications - Faculty & Research

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

23 Mar 2023
News

Winners Crowned in 2023 Alumni New Venture Competition

home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its... View Details

25 Feb 2020
News

Task Force

world following China’s path. “It was an incredibly powerful wave that I wanted to ride—to build a digital business that would help people in emerging markets use their smartphones to connect to markets and improve their quality of life,”... View Details

Keywords: Julia Hanna; gig economy; Retail Trade

01 Mar 2024
News

Come Sail Away

When Michael Sard (MBA 2018) arrived at HBS, he owned about 50 Hawaiian shirts. “It was one of the few items in a man’s closet that could have a ritual to it around going out, like a tuxedo does,” he says. Purchase options, however, seemed limited to two extremes:... View Details

Keywords: Julia Hanna; entrepreneurship; manufacturing; career path; Apparel Manufacturing; Manufacturing

Web

Frequently Asked Questions | HBS Online

competitive advantage, and learn how to build and manage their brand to stay ahead. Design Thinking and Innovation Could you tell me a little more about the AI Course Assistant chat bot? You can think of the... View Details

01 Oct 1999
News

Eight Among Many: Peter G. Harf

only for building an international beauty empire but also for the ginger-lily shower gel he is using these days. As head of the New Yorkbased firm that makes popular scents such as Jovan and Stetson as well as numerous prestige brands,... View Details

Keywords: Susan Young

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

I cherish and enjoy! My job involves bringing in new customers, retaining and growing business with current customers, leading new projects, developing new products, spearheading new technology drives, meeting investors and stakeholders, View Details

Web

Faculty - Race, Gender & Equity

at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration Julie Battilana is the Joseph C.... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

productive. That’s a missed opportunity. Questioning is a powerful tool for unlocking value in companies: It spurs learning and the exchange of ideas, it fuels innovation and better performance, and it builds trust among team members. And... View Details

Keywords: Dina Gerdeman

01 Jun 2023
News

From Big Pharma to Startup

Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and... View Details

Keywords: April White

22 Jan 2016
Blog Post

Case Protagonists at HBS

to shareholders or build a business (or any other business-related situation). Those leaders are called case protagonists, and they could be CEOs, Presidents, board members, analysts, you name it. How often do case protagonists visit... View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports, and helped develop the first sports... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

Web

In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you View Details

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

Web

Courses by Faculty Unit - Course Catalog

Spring 2026 Q3 1.5 Entrepreneurial Sales 101: Founder Selling Mark Roberge Lou Shipley Fall 2025 Q2 1.5 Mark Roberge Lou Shipley DJ DiDonna Spring 2026 Q3 1.5 Entrepreneurial Sales 102: Building the First Sales Team Lou Shipley Spring... View Details

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

positioned to tackle the challenges that come with building a company. During my conversation with Stacey Boyd I learned about the importance of storytelling. Olivela is a luxury brand that embodies... View Details

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

Citation

Purchase

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details

Keywords: by Pankaj Ghemawat

Publications