Brand Building - Publications - Faculty & Research

15 May 2018
First Look

New Research and Ideas, May 15, 2018

productive. That’s a missed opportunity. Questioning is a powerful tool for unlocking value in companies: It spurs learning and the exchange of ideas, it fuels innovation and better performance, and it builds trust among team members. And... View Details

Keywords: Dina Gerdeman

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Courses by Faculty Unit - Course Catalog

Entrepreneurial Sales 102: Building the First Sales Team Lou Shipley Spring 2026 Q4 1.5 Entrepreneurship and Global Capitalism (also listed under General Management and Business, Government & the International Economy) Geoffrey Jones Fall... View Details

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In the News - Creating Emerging Markets

transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports, and helped develop the first sports... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

positioned to tackle the challenges that come with building a company. During my conversation with Stacey Boyd I learned about the importance of storytelling. Olivela is a luxury brand that embodies... View Details

22 Jan 2016
Blog Post

Case Protagonists at HBS

to shareholders or build a business (or any other business-related situation). Those leaders are called case protagonists, and they could be CEOs, Presidents, board members, analysts, you name it. How often do case protagonists visit... View Details

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

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Frequently Asked Questions | HBS Online

that deliver maximum value to their consumers and company. Participants explore how strong, differentiated brands deliver a competitive advantage, and learn how to build and manage their View Details

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Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

evaluating and launching new solutions in Subscription SaaS, Marketplace and Consumer spaces. She has passion for building zero to one, having also incubated a couple companies over the years – a real estate tech company with NYC-based... View Details

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

06 Feb 2023
Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details

Keywords: by Pankaj Ghemawat

22 Feb 2022
News

Breaking News

for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products. "You can't View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand customer needs deeply and... View Details

Keywords: by Rocio Wu

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

what is it? A: There are three main messages that I wanted to convey in the class. The first one was is that it is possible to be profitable, commercially successful, and build a prestigious and desirable View Details

Keywords: by Brian Kenny; Fashion

01 Dec 2022
News

Full Court Press

private equity firm, offered both funding and expertise on scaling businesses in Africa. For NBA Africa, scaling requires building local, on-the-ground relationships, region by region. For NBA Africa, scaling requires View Details

Keywords: Dan Morrell

01 Aug 1998
News

High Honors

Associated Press, he spent 43 years building Norfolk, VirginiaÐbased Landmark Communications, Inc. (and its earlier incarnations), from an $8 million family business to a multimedia enterprise with close to five thousand employees.... View Details

24 May 2017
News

Ilene H. Lang, MBA 1973

was the best in the country: Radcliffe. “I was a feminist early on,” says Lang, whose life’s work includes building a picture-framing store and a photo business, blazing a trail as a high-tech leader, raising three children, and... View Details

Keywords: Susan Young

20 Sep 2011
First Look

First Look: September 20

emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The company also faced... View Details

Keywords: Sean Silverthorne

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