Bottom Up Attention - Publications - Faculty & Research

30 Aug 2004
Research & Ideas

Mapping Your Board’s Effectiveness

In the aftermath of such highly public and grossly damaging business debacles as Enron, Tyco, and WorldCom, much attention and plenty of criticism have been directed at those companies' corporate boards. Traditionally, board... View Details

Keywords: by Robert S. Kaplan

07 Aug 2000
Research & Ideas

Rocket Science Retailing

surveyed had no systems in place to exploit early sales data. One retailer, for example, ordered garments and committed specific quantities of each stock-keeping unit (SKU) to each of its stores 11 months before the product was even available to the public. Even... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly viewed with suspicion as media... View Details

Keywords: by Frank V. Cespedes

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

up in class.” But Jan G countered, “With proper facilitation, the learning you mention, of valuing diverse experiences, thought patterns and viewpoints for the corporation, should naturally happen Which makes all of us realize it is not... View Details

Keywords: by James Heskett; Education

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

describes how investors can—and do—pay closer attention to retailers' inventory levels. “When it comes to implementing science in retailing, the 'missionary' is more important than the scientist.” Raman, who specializes in operations... View Details

Keywords: by Martha Lagace; Retail; Auto

09 Jul 2001
Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

development. The reformers' challenge has been to demonstrate that corporate attention to human misery is perfectly consistent with maximizing wealth: that there is, in the words of United Nations' Secretary General Kofi Annan, "a... View Details

Keywords: by Joshua D. Margolis & James P. Walsh

04 Sep 2001
Research & Ideas

Five Questions for Max Bazerman

continue to make decisions that miss opportunities to make all parties better off. We will end up with inefficient methods of creating a cleaner environment. We will continue to miss opportunities to provide more services for the poor at... View Details

Keywords: Re: Max H. Bazerman

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

estimated likelihood that they will flee and then offering incentives to a core group of customers at the top of the churn ranking. Gupta says these traditional methods are flawed. The two steps are not set up to maximize bottom-line... View Details

Keywords: by Dina Gerdeman; Retail; Service

29 Apr 2013
Research & Ideas

Are First-Time Buyers Left Out of Real Estate’s Rebound?

would lessen the incentive for buying a home. Bottom line, the deduction remained, but with one change. Instead of being unlimited, it was capped at a million dollars. As we look back at what happened with the housing market implosion, I... View Details

Keywords: Construction; Real Estate

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

create such a spellbinding experience: a world-class magician. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, has paired up with magician Jason Randal to teach innovation to business... View Details

Keywords: by Dina Gerdeman; Consumer Products

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

Summing Up Implementation or "execution" can be taught. Whether business schools are the best places to do it remains a question with the readers responding to this month's column. For many, the requirements for teaching the... View Details

Keywords: by James Heskett

17 Oct 2011
Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

two key questions that leaders must address to keep the mission on course while still making enough money to sustain that mission: One, whom should you hire to strike a healthy balance between idealism and the bottom line? And two, what's... View Details

Keywords: by Carmen Nobel

17 Oct 2013
Research & Ideas

Reserve Bank Governor Discusses India’s Financial Opportunities

"The fans don't realize the weaknesses existed even during the good times," he told an audience of Harvard Business School students and faculty members on Tuesday. "The team was never as good as it was made out to be in an View Details

Keywords: by Carmen Nobel

02 Sep 2010
What Do You Think?

How Transparent Should Boards Be?

Summing Up The dilemma posed by the HP-inspired vignette of a CEO allegedly failing to adhere to company values divided respondents to the September column. Two schools of thought evolved. One was that the CEO should be fired for cause... View Details

Keywords: by Jim Heskett

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

Summing Up How best is denial managed? Denial is endemic to management. It is a natural part of human nature, closely related to the survival instinct. It can be useful or disastrous. And it can be managed. That sums View Details

Keywords: by Jim Heskett

05 Jul 2011
First Look

First Look: July 5

attention would carry over to other new product endeavors. Students are presented with a number of new product concepts and the findings from both qualitative and quantitative market research. This allows for a rich discussion of how... View Details

Keywords: Sean Silverthorne

11 Mar 2014
Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

As the pace of globalization speeded up from the 1960s, the term "multinational enterprise" (hereafter MNE) was coined, and there was an outpouring of discussion, much of it critical, about the political, social, and economic... View Details

Keywords: Re: Geoffrey G. Jones

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

home in Melbourne, showing the giraffe all packed up in a giant container and inviting the public to share their own photos of interesting containers. "The cost of running the campaign was under $100,000 which is a tiny budget, and they... View Details

Keywords: by Dina Gerdeman; Advertising

12 Jan 2016
First Look

January 12, 2016

correlation between exposures. We find that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs are associated with and may be attributable to how U.S. companies manage their work forces. Our results suggest that more View Details

Keywords: Carmen Nobel

04 Apr 2005
What Do You Think?

Can an Organization’s “Deep Smarts” Be Preserved?

Summing Up This month's column appears to have struck a chord with those who lament the continuing loss of implicit knowledge buried inside the heads of experienced leaders (termed "deep smarts" by Dorothy Leonard and Walter... View Details