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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • April 1993 (Revised May 1993)
  • Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details
Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada
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  • April 1989 (Revised December 1998)
  • Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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  • 2022
  • Working Paper

Developing a Sustainable High Commitment, High Performance System of Organizing, Managing, and Leading: An Actionable Systems Theory of Change and Development

By: Michael Beer
This paper presents a theory for developing an adaptive high commitment, high performance system of organizing, managing, and leading. It is a synthesis of my 50 years of action and field research presented in my books and articles. It operationalized and makes... View Details
Keywords: Organizational Learning; Organizational Change and Adaptation; Leadership; Management Practices and Processes
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  • June 2024
  • Background Note

Do Companies Overvalue External Talent?

By: Boris Groysberg and Robin Abrahams
When looking to fill a position above entry level, companies have two choices: transfer/promote an internal candidate, or hire from the outside. Anecdote and research alike show that external hires are usually offered a higher starting salary than internal candidates. View Details
Keywords: Compensation and Benefits; Selection and Staffing; Job Offer
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  • July 1995
  • Background Note

Managerial Effectiveness and Diversity: Individual Choices

Provides an introduction to the key concepts and questions individuals encounter in a diverse workplace. These concepts and questions are organized around three critical interactions and experiences in any individual's career: entry into an organization or work group;... View Details
Keywords: Management; Diversity
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  • 14 Sep 2011
  • Working Paper Summaries

Ethnic Innovation and US Multinational Firm Activity

Keywords: by C. Fritz Foley & William R. Kerr
  • 2025
  • Working Paper

Antitrust Platform Regulation and Entrepreneurship: Evidence from China

By: Ke Rong, D. Daniel Sokol, Di Zhou and Feng Zhu
Many jurisdictions have launched antitrust enforcement and brought in regulation of large tech platforms. The swift and strict implementation of China’s Anti-Monopoly Guidelines for the Platform Economy (Platform Guidelines) provides a quasi-natural experiment... View Details
Keywords: Platform; Antitrust; Regulation; Entrepreneurship; Governing Rules, Regulations, and Reforms; Competition; Venture Capital; Market Entry and Exit; Supply and Industry; China
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  • 31 May 2023
  • Video

The Case for a New Climate Workforce and New Training Methods

  • 07 Aug 2018
  • Working Paper Summaries

Economic Integration and Democracy: An Empirical Investigation

Keywords: by Giacomo Magistretti and Marco Tabellini
  • 05 Dec 2018
  • Working Paper Summaries

The Salary Taboo: Privacy Norms and the Diffusion of Information

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

    Tomomichi Amano

    Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

    Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
    • Article

    Spatial Determinants of Entrepreneurship in India

    By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
    We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits, quality of physical infrastructure and workforce education are the strongest predictors of entry, with labor laws and household... View Details
    Keywords: Agglomeration; Development; Entrepreneurship; Manufacturing Industry; Service Industry; India; South Asia
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    • 25 Jun 2015
    • News

    Having a working mother works for daughters

    • 12 Nov 2018
    • Working Paper Summaries

    Product Quality and Entering Through Tying: Experimental Evidence

    Keywords: by Hyunjin Kim and Michael Luca; Technology; Web Services
    • 27 Feb 2018
    • News

    The business of politics is failing America

    • 17 Sep 2010
    • News

    Something for the weekend

    • October 2021
    • Article

    Judgment Aggregation in Creative Production: Evidence from the Movie Industry

    By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
    We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs... View Details
    Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
    Related
    • February 1992 (Revised September 2003)
    • Case

    Beech-Nut Nutrition Corporation (A-1)

    By: Lynn S. Paine
    The CEO of Beech-Nut Nutrition Corp. must decide what to do when he receives information that the company's supply of apple juice concentrate may be adulterated. The concentrate is used in many of the company's juice products. It appears that others in the company may... View Details
    Keywords: Quality; Law; Ethics; Nutrition; Management Teams; Decisions; Business or Company Management; Communication; Governance Compliance; Information Management; Corporate Finance; Food and Beverage Industry; United States
    Related
    • 20 Nov 2019
    • Video

    Susana Balbo

    Susana Balbo, owner of Susana Balbo Wines, based in Argentina, describes the qualities she feels women bring to business leadership, including creativity and innovation, and the challenges they face, including... View Details