Filter Results:
(868)
Show Results For
- All HBS Web
(868)
- People (1)
- News (51)
- Research (775)
- Multimedia (5)
- Faculty Publications (674)
Show Results For
- All HBS Web
(868)
- People (1)
- News (51)
- Research (775)
- Multimedia (5)
- Faculty Publications (674)
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- January 2004
- Teaching Note
Ford Motor Company's Value Enhancement Plan (A) (TN)
By: Andre F. Perold and Peter Tufano
Teaching Note to (9-201-079). View Details
Keywords: Auto Industry
- February 2000 (Revised October 2000)
- Case
CarPoint in 1999
By: Thomas R. Eisenmann and Gillian Morris
Updates events in Microsoft CarPoint through the end of 1999, focusing on CarPoint's strategic alliance with Ford and on competitive developments. View Details
Keywords: History; Business Model; Transportation Networks; Alliances; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Auto Industry
Eisenmann, Thomas R., and Gillian Morris. "CarPoint in 1999." Harvard Business School Case 800-328, February 2000. (Revised October 2000.)
- October 1996 (Revised February 1997)
- Case
Saturn Corporation in 1996
Briefly describes the competitive position of the Saturn Corp. in 1996. General Motors has recently announced plans to introduce a mid-sized model under the Saturn brand name. Also provides an update on Saturn's small-car position. View Details
McGahan, Anita M., and Suzanne Purdy. "Saturn Corporation in 1996." Harvard Business School Case 797-052, October 1996. (Revised February 1997.)
- March 1999 (Revised December 2001)
- Case
Ford Motor Company: Supply Chain Strategy
Describes Ford's examination of its supply chain to evaluate whether the company should "virtually integrate" on the Dell Computers model. View Details
Austin, Robert D. "Ford Motor Company: Supply Chain Strategy." Harvard Business School Case 699-198, March 1999. (Revised December 2001.)
- April 1994
- Case
Fiat (B)
By: Marco Iansiti
Keywords: Auto Industry
Iansiti, Marco. "Fiat (B)." Harvard Business School Case 694-042, April 1994.
- September 1982 (Revised February 1988)
- Case
Rio Bravo Electricos, General Motors Corp.
By: Roy D. Shapiro
Keywords: Auto Industry
Shapiro, Roy D. "Rio Bravo Electricos, General Motors Corp." Harvard Business School Case 683-021, September 1982. (Revised February 1988.)
- September 1992 (Revised September 1993)
- Case
Volvo and the Monster Mash
By: Stephen A. Greyser and Nancy Langford
Keywords: Auto Industry
Greyser, Stephen A., and Nancy Langford. "Volvo and the Monster Mash." Harvard Business School Case 593-024, September 1992. (Revised September 1993.)
- February 1984
- Supplement
Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (C) and Analysis of Anderson Motors, Inc. (B)." Harvard Business School Supplement 184-126, February 1984.
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- October 1981
- Case
Chrysler Corp.--1981
Keywords: Auto Industry
Herzlinger, Regina E. "Chrysler Corp.--1981." Harvard Business School Case 182-061, October 1981.
- February 1988 (Revised April 1988)
- Case
General Motors in 1988
Keywords: Auto Industry
Badaracco, Joseph L., Jr. "General Motors in 1988." Harvard Business School Case 388-118, February 1988. (Revised April 1988.)
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 10 Dec 2013
- First Look
First Look: December 10
global leader in the auto parts industry and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as... View Details
Keywords: Sean Silverthorne
- 03 Apr 2017
- What Do You Think?
How About Investing in Human Infrastructure?
taking people from unemployment to good jobs (in the case of FocusHope, in partnership with the auto industry). The US community college network, by instituting the kind of co-op program with industry... View Details
- 03 Jun 2016
- News
Again in a Great City
opinionated time line of Detroit’s highs and lows. And there have been a lot of lows. Just a few years ago, Cummings was done with Detroit. The municipal government was in disarray, the auto industry was... View Details
Keywords: April White; photographed by Brian Kelly
- June 1981
- Teaching Note
Contract and Consensus at General Motors--1900-1984, Teaching Note
By: J. Ronald Fox
- April 1991 (Revised July 1992)
- Case
Koito Manufacturing Ltd.
By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
Keywords: Acquisition; Debates; Corporate Governance; Production; Supply Chain; Performance Efficiency; Welfare; Auto Industry; Japan; United States
Kester, W. Carl, and Robert W. Lightfoot. "Koito Manufacturing Ltd." Harvard Business School Case 291-027, April 1991. (Revised July 1992.)
- April 1990 (Revised January 1993)
- Teaching Note
Fiat--1986 (TN)
By: W. Carl Kester
Teaching Note for (9-288-003). View Details
- January 28, 2023
- Article
Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault
De Freitas, Julian. "Will We Blame Self-Driving Cars? A New Study Finds That People Are Likely to Hold Autonomous Vehicles Liable for Accidents Even When They’re Not at Fault." Wall Street Journal (January 28, 2023), C5.