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Show Results For
- All HBS Web
(740)
- People (1)
- News (310)
- Research (387)
- Events (3)
- Multimedia (23)
- Faculty Publications (189)
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
tend to process as many product dimensions as the number of prices shown to them. All-inclusive pricing focuses consumers on the core component of the transaction. Partitioned pricing, in contrast, triggers separate processing of the offered benefits. For example, if... View Details
- 07 Jun 2016
- First Look
June 7, 2016
Harvard Business School Case 816-059 KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816059-PDF-ENG Harvard Business School Case 316-069 Apple: Privacy vs. Safety? In... View Details
Keywords: Sean Silverthorne
- Web
Kemi Akenzua | MBA
intersection of technology and business: While working at Apple as an intern in Product Systems Quality, I learned a tremendous amount about how products go from concept to the hands of users around the world. I had the opportunity to... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 25 Oct 2012
- Research & Ideas
10 Reasons Customers Might Resist Windows 8
will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details
- 27 Jul 2015
- Research & Ideas
The ‘Promotion’ That Makes You Feel Bad
Companies change strategy, operational processes, and policies all the time, each shift creating a new group of winners and losers. When Steve Jobs became CEO of Apple for the second time, the culture shifted, with designers enjoying... View Details
Keywords: by Roberta Holland
- Career Coach
Yiwei Zhao
about assisting students in career visioning, networking, interview prep, resume and cover letter reviews, and pivoting into product / tech. Employment Experience: Apple (AI/ML team, MBA Summer Internship), GM Cruise (Product Operations,... View Details
- Career Coach
Cat Davidson
right. Additionally, Cat has experience conducting mock interviews and polishing resumes and cover letters. Employment Experience: Apple (internship - summer), FanDuel (internship - spring), Los Angeles Rams (American football) View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a brand... View Details
- 08 Jul 2024
- Research & Ideas
The Critical Computer Science Principles Every Strategic Leader Needs to Know
says. “Generative AI chatbots like ChatGPT and the motion gestures control in the Apple Vision Pro continue to expand who can use a computer and what you can use it for.” Wu shares how his father, who studied computer science in college... View Details
- Profile
Dana Hoffmann
Before she applied to HBS, Dana Hoffmann seemed to be on a dream career trajectory. With a master’s degree in applied mathematics, she had worked as a financial analyst at Symantec, the Silicon Valley security software giant, and was recruited by View Details
- 01 Jun 2016
- News
Ink
would slowly migrate to the small and medium-sized businesses. Suddenly, Apple comes in with Apple Pay, and you have all these new players that are blocking Square from moving up. And it is only a matter of... View Details
- Web
Eric Lin | MBA
curious about the why rather than the how -- I want to know why certain features were chosen over others. Playing the piano taught me the art of storytelling, working at several startups ignited my curiosity for product, and interning at View Details
- 01 Jun 2012
- News
Tickling the Ivories
in January, Kao compared the innovation models of Apple (edited, intuitive, top-down) and Google (data-driven, reactive, bottom-up), noting that they highlighted “the archetypical tension in the creative process,” the New York Times... View Details
- 24 Apr 2014
- News
Betting big on star power can be a winning strategy in business—not just show business
creating marketing efficiencies. Although the digital revolution promised to democratize content production and distribution, the reality is that blockbuster strategies are more applicable and entrenched than ever before. Citing companies as varied as View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and... View Details
Keywords: Martha Lagace
- Profile
Arthur Rock
late 1950s, Rock has been carefully scrutinizing pitches of another kind—start-up bids by young technology companies— and when he goes for one of these, he rarely misses.” Among the iconic companies Rock helped launch were Fairchild Semiconductor, Intel, Scientific... View Details
- 01 Jun 2014
- News
Innovation: An Orchestra of One
earning a $15,000 runner-up prize. Shortly thereafter, the three founded Sonation and renamed the product Cadenza. Chao and her cofounders met with Apple last fall and are focused on developing an iPad and iPhone app for Cadenza, the... View Details
- 01 Dec 1999
- News
Pinball Wizard
Richard Simon (MBA '66) is making Manhattan his playground - in this case, an indoor replica of the Big Apple as it appeared in the 1930s, the New York Times reported (August 12, 1999, and September 23, 1999). Called Broadway City,... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
entrepreneurs. Designed for entrepreneurial and international business courses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807075 Bill Gates and Steve Jobs Harvard Business School Case 407-028 Bill Gates and Steve jobs, founders... View Details
Keywords: Martha Lagace