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  • May 2012
  • Article

Six Myths of Product Development

By: Stefan Thomke and Donald Reinersten
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  • 07 Nov 2014
  • News

How Smart, Connected Products Are Transforming Competition

  • 30 Jan 2024
  • Cold Call Podcast

Can Second-Generation Ethanol Production Help Decarbonize the World?

Keywords: Re: Gunnar Trumbull; Energy
  • Article

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

By: Marco Bertini, Luc Wathieu and Sheena Iyengar
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  • April 1987
  • Supplement

Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets

By: Benson P. Shapiro and Lawrence B. Levine
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  • May 1987 (Revised December 1987)
  • Supplement

Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide

By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Computer Industry
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  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry
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  • November 2000
  • Case

Hewlett-Packard's Home Products Division in Europe (1996-2000)

By: David J. Arnold and Carin-Isabel Knoop
By November 2000, Hewlett-Packard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years. During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and... View Details
Keywords: Competition; Information Infrastructure; Transformation; Performance Evaluation; Computer Industry; France; Germany; United Kingdom
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  • 04 May 2023
  • News

How Generative AI Changes Productivity

  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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  • 29 Apr 2011
  • News

Productivity Tips from Bob Pozen

  • April 1987
  • Supplement

Inland Steel Co. Product Policy, Video 5: Strategy and Capital Budgeting

By: Benson P. Shapiro and Lawrence B. Levine
Related
  • April 1987
  • Supplement

Inland Steel Co. Product Policy, Video 3: Customer and Technical Services

By: Benson P. Shapiro and Lawrence B. Levine
Related
  • July 1995
  • Teaching Note

Air Products and Chemicals, Inc.: MIS Reorganization (A) and Project ICON (A), (Abridged) TN

By: F. Warren McFarlan
Teaching Note for (9-193-008). View Details
Keywords: Restructuring; Management Teams; Transformation; Decisions; Management Succession; Chemical Industry; London
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  • 14 Aug 2012
  • Working Paper Summaries

Rainmakers: Why Bad Weather Means Good Productivity

Keywords: by Jooa Julia Lee, Francesca Gino & Bradley R. Staats
  • 23 Mar 2020
  • News

Product Disasters Can Be Fertile Ground for Innovation

  • 1991
  • Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti
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  • 14 Feb 2014
  • News

Executives’ Biggest Productivity Challenges, Solved

  • May 1992 (Revised July 1994)
  • Case

Breaking with the Past?: Four Examples of Product Change

Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Computer Industry; Telecommunications Industry; Electronics Industry
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  • December 2023
  • Case

Santa Elena: Table Grape Production in Chile’s Water-Challenged Regions

By: Forest Reinhardt, Jenyfeer Martinez Buitrago and Mariana Cal
In the fiscal year ending in September 2022, Santa Elena, Chile’s fifth-ranking table grape exporter, a grape producer and exporter since 1980, had exported around 3.5 million boxes (18-pound each). But, due to a 13-year-long drought that plagued table grape-growing... View Details
Keywords: Plant-Based Agribusiness; Climate Change; Environmental Regulation; Environmental Sustainability; Natural Resources; Food; Environmental Law; Problems and Challenges; Weather; Adaptation; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Chile; South America; Latin America
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