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Show Results For
- All HBS Web
(12,458)
- People (32)
- News (2,184)
- Research (8,331)
- Events (97)
- Multimedia (108)
- Faculty Publications (6,380)
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- May 2013
- Case
Launching Krispy Natural: Cracking the Product Management Code
By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
- 14 Aug 2012
- Working Paper Summaries
Rainmakers: Why Bad Weather Means Good Productivity
- 23 Mar 2020
- News
Product Disasters Can Be Fertile Ground for Innovation
Endogenous Productivity of Demand-Induced R&D: Evidence from Pharmaceuticals
When people want more new drugs, firms are happy to invest in ideas that cost more. And as they run out of "low hanging fruit" while demand keeps growing, R&D costs will naturally grow.
Abstract: We examine trends in the productivity of the... View Details
Abstract: We examine trends in the productivity of the... View Details
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
Summing Up Does Social Equality Improve Productivity? Inequality in our society is an important and growing issue. It prompted a debate among respondents to this month's column about the causes, specifically the role played by innovation... View Details
Keywords: by James Heskett
- 09 Nov 2017
- Working Paper Summaries
Intermediation in the Supply of Agricultural Products in Developing Economies
- June 1997
- Teaching Note
BancZero New Product Development TN
By: Marco Iansiti
Teaching Note for (9-697-044). View Details
- May 2000 (Revised December 2018)
- Supplement
SMA: Micro-Electronic Products Division (C)
By: Michael Beer and Michael Tushman
Supplements the (B) case. A rewritten version of an earlier supplement. View Details
Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (C)." Harvard Business School Supplement 400-086, May 2000. (Revised December 2018.)
- January 2014
- Case
In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma
By: Robert J. Dolan and Heather Beckham
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details
Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma." Harvard Business School Brief Case 914-533, January 2014.
- September–October 1994
- Article
Extend Profits, Not Product Lines
By: John A. Quelch and David Kenny
Quelch, John A., and David Kenny. "Extend Profits, Not Product Lines." Harvard Business Review 72, no. 5 (September–October 1994): 153–160.
- 27 Mar 2008
- Working Paper Summaries
Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
- 1986
- Chapter
Consumer Satisfaction with Food Products
By: J. Quelch and S. Ash
Quelch, J., and S. Ash. "Consumer Satisfaction with Food Products." In World Food Marketing Systems, edited by Erdener Kaynak, 119–126. London: Butterworths, 1986.
- January 1984
- Background Note
Just-in-Time Production Controlled by Kanban
Describes the method of control of repetitive manufacturing as used at Toyota by Just-in-Time and Kanban. The objective is to facilitate an understanding of how the method works and its rationale. View Details
Rhea, James T. "Just-in-Time Production Controlled by Kanban." Harvard Business School Background Note 684-047, January 1984.
- December 1995
- Teaching Note
Connor Formed Metal Products TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-193-003). View Details
Keywords: Manufacturing Industry
- January 2011
- Case
Sidoti & Company: Launching a Micro-Cap Product
By: Boris Groysberg, Paul M. Healy and Sarah Abbott
It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details
Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)
Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Sidoti & Company: Launching a Micro-Cap Product." Harvard Business School Case 411-072, January 2011.