Publications

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

August 2021 (Revised February 2024)
Case

Data Science at the Warriors

By: Iavor I. Bojinov and Michael Parzen

The case explores the development and early growth of a data science team at the Golden State Warriors, an NBA team based in San Francisco. The case begins by explaining the initial rationale for investing in data science, then covers a debate on the appropriate team... View Details

Keywords: Digital Marketing; Analysis; Forecasting and Prediction; Technological Innovation; Information Technology; Analytics and Data Science; Sports Industry; San Francisco; United States

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

analog, but it can be effective in bringing up unpleasant memories. Pushing anxiety buttons is manipulative in the worse sense of the word. But it can be an effective tactic. Once aroused, anxieties do not necessarily disappear when a person is confronted with an View Details

Keywords: by John Kotter & Lorne A. Whitehead

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

books that purport to be balanced and coolly analytical raise questions about the company's economic impact. A case in point is Charles Fishman's The Wal-Mart Effect, which describes the company as having a "decidedly mixed economic... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

source of criticism from those preferring research based on large data bases of quantitative information and advanced analytic techniques. "It can be a living hell for some distinguished CEOs returning to the School thinking that they can... View Details

Keywords: by James Heskett; Education

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

defensive or difficult. By contrast, a few highly learning-oriented consultants were able to engage in discussion and analysis that involved raising questions about how they themselves contributed to the problem. In these analytic... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

07 Jun 2004
Research & Ideas

What Drives Supply Chain Behavior?

these areas in the academic supply chain literature is based on assumptions that are (a) derived from experiments (e.g., students playing the beer game), (b) derived from surveys asking managers how they make the order decision, or (c) made to ensure tractability in... View Details

Keywords: by Sarah Jane Johnston

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

Teaching Interest

Overview

By: Regina E. Herzlinger

Course Requirements

Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

Career Focus

For... View Details

Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures

January 2014 (Revised January 2017)
Case

Nivea (A)

By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar

The case describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer brand... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Big Data; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Social and Collaborative Networks; Collaborative Innovation and Invention; Analytics and Data Science; Beauty and Cosmetics Industry; Consumer Products Industry

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning to gain new knowledge about current and potential market segments. “It might be that people on the bus use their cell phones more,” Amano posits, “so they just tend to buy cell phones more often.” Personalization vs. privacy Managers who implement marketing... View Details

Keywords: by Kristen Senz

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

included those that “women have greater analytical skills and coordinate activities with much (greater) ease than men while upholding company values and strategy” (Mathews Daniel Kapito); “Having senior female leaders should lead to... View Details

Keywords: by James Heskett

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

needs, the extent to which they were being met revealed disparity. Q: Why is MBA education at a crossroads? Garvin: We are approaching the end of an era. Since 1959, business schools have taken a more analytical and discipline-based... View Details

Keywords: by Martha Lagace; Education

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details

Keywords: by Dina Gerdeman

August 2023
Case

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek

Unicorn human relationships startup Beamery evaluates it's growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry View Details

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details