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- All HBS Web
(2,493)
- People (10)
- News (553)
- Research (1,626)
- Events (23)
- Multimedia (11)
- Faculty Publications (952)
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details
Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
- Article
Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry
By: Leemore S. Dafny, Christopher Ody and Matt Schmitt
The analogy between value-based purchasing in pharmaceuticals and the new frontier of alternative payment models for health care providers is relatively straightforward. Insurers are increasingly demanding steep discounts from providers in exchange for inclusion in... View Details
Keywords: Drug Copayment Coupons; Prescription Drug Policy; Health Care and Treatment; Insurance; Cost; Policy; Pharmaceutical Industry
Dafny, Leemore S., Christopher Ody, and Matt Schmitt. "Undermining Value-Based Purchasing — Lessons from the Pharmaceutical Industry." New England Journal of Medicine 375, no. 21 (November 24, 2016): 2013–2015.
- March 1999 (Revised April 1999)
- Case
Environmental Risk Management at Chevron Corporation
By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
- 11 Jun 2019
- Working Paper Summaries
Throwing the Baby Out with the Drinking Water: Unintended Consequences of Arsenic Mitigation Efforts in Bangladesh
- June 1977 (Revised September 1992)
- Case
Sorenson Research Co. (Abridged)
Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details
Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry
Wheelwright, Steven C. "Sorenson Research Co. (Abridged)." Harvard Business School Case 677-257, June 1977. (Revised September 1992.)
- July 2019
- Supplement
Omidyar Network's Investment Decisions: MicroEnsure and Lenddo
By: Vikram S Gandhi
A team of investors at Omidyar Network explore two different investment possibilities in the budding financial inclusion space using their investment framework to consider capital alternatives available for both investments, each of which carries highly divergent... View Details
Keywords: Impact Investing; Micro Finance; Investment; Investment Return; Investment Activism; Investment Portfolio; Microfinance; Decision Choices and Conditions; India; Philippines
Gandhi, Vikram S. "Omidyar Network's Investment Decisions: MicroEnsure and Lenddo." Harvard Business School Multimedia/Video Supplement 320-702, July 2019.
- March 1981 (Revised November 1984)
- Background Note
Market Selection and Direction: Role of Product Portfolio Planning
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business... View Details
Keywords: Product Marketing
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
- December 1985 (Revised October 1986)
- Case
J.C. Penney (A)
An assistant treasurer at J.C. Penney is looking at various alternatives for financing the company's $2.5 billion store expansion and modernization program. The case provides a listing of different ways/capital markets issues to obtain this financing. Designed to be... View Details
Keywords: Organizational Change and Adaptation; Expansion; Capital Markets; Financing and Loans; Retail Industry; United States
Mason, Scott P. "J.C. Penney (A)." Harvard Business School Case 286-048, December 1985. (Revised October 1986.)
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the... View Details
Heskett, James L. "ServiceMaster Industries, Inc." Harvard Business School Case 388-064, November 1987. (Revised June 1988.)
- May 1983 (Revised May 2015)
- Case
The Carlton Polish Company
Students are asked to determine the fair market value of Carlton Polish Co. and decide if Mr. Carlton should buy out his partner's half for $25 million. Carlton's alternative is to sell his half for $25 million. Students must also evaluate a financing plan. View Details
Keywords: Value; Financing and Loans; Partners and Partnerships; Leveraged Buyouts; Fair Value Accounting
Sahlman, William A. "The Carlton Polish Company." Harvard Business School Case 283-008, May 1983. (Revised May 2015.)
- January 2018 (Revised February 2020)
- Case
Financial Inclusion at Omidyar Network
By: Vikram S. Gandhi, Caitlin Lindsay Reimers Brumme and James Barnett
A team of investors at Omidyar Network explore two different investment possibilities in the budding financial inclusion space using their investment framework to consider capital alternatives available for both investments, each of which carries highly divergent... View Details
Keywords: Impact Investing; Micro Finance; Investment; Investment Return; Investment Activism; Investment Portfolio; Microfinance; Africa; Philippines
Gandhi, Vikram S., Caitlin Lindsay Reimers Brumme, and James Barnett. "Financial Inclusion at Omidyar Network." Harvard Business School Case 318-004, January 2018. (Revised February 2020.)
- February 1997 (Revised August 2016)
- Case
Stone Container Corporation (A)
By: W. Carl Kester and Kirk Goldman
In early 1993, Stone Container was heavily burdened by debt following a series of highly leveraged acquisitions. A prolonged depression in paper prices necessitated the development of a comprehensive financial plan to relieve the financial pressures on Stone. Among the... View Details
Keywords: Leveraged Buyouts; Borrowing and Debt; Capital Structure; Equity; Price; Strategic Planning
Kester, W. Carl, and Kirk Goldman. "Stone Container Corporation (A)." Harvard Business School Case 297-047, February 1997. (Revised August 2016.)
- September 2010 (Revised February 2013)
- Background Note
The Cage-Free Egg Movement
By: Michael W. Toffel and Stephanie van Sice
Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses,... View Details
Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry
Toffel, Michael W., and Stephanie van Sice. "The Cage-Free Egg Movement." Harvard Business School Background Note 611-021, September 2010. (Revised February 2013.)
- December 2000
- Background Note
Intellectual Asset Valuation
By: Lynda M. Applegate and Gavin Clarkson
Discusses the shortcomings of the current "rules of thumb" for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to... View Details
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Asset Valuation." Harvard Business School Background Note 801-192, December 2000.
- January 2012 (Revised March 2013)
- Case
Ctrip: Scientifically Managing Travel Services
By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
- October 1994 (Revised March 1997)
- Case
Privatization of Rhone-Poulenc 1993, The
In mid-1993, representatives of Rhone-Poulenc, a leading nationalized French firm, worked with the French government to plan the imminent privatization of the firm. One aspect of the privatization was to create incentives for employees to buy and hold shares in the... View Details
Collat, Donald S., and Peter Tufano. "Privatization of Rhone-Poulenc 1993, The ." Harvard Business School Case 295-049, October 1994. (Revised March 1997.)
- January 2021
- Case
mPharma (A)
By: Rembrand Koning, John D. Macomber, Pippa Tubman Armerding and Wale Lawal
mPharma pioneered electronic prescriptions in Ghana, and aimed to increase drug affordability and accessibility in Africa, but the company remained unprofitable. Following investor concerns about mPharma's business, CEO Gregory Rockson considered alternative business... View Details
Keywords: Strategy; Entrepreneurship; Acquisition; Health; Business Model; Health Industry; Technology Industry; Ghana
Koning, Rembrand, John D. Macomber, Pippa Tubman Armerding, and Wale Lawal. "mPharma (A)." Harvard Business School Case 721-428, January 2021.
- 29 Jan 2015
- News