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29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

distributed their products through company-owned salons. Estée decided to focus her efforts on premium department stores. Estée had spent most of her adult life marketing directly to consumers. But in the late 1940s she and her husband began to envision the family... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

20 Mar 2012
First Look

First Look: March 20

aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented a highly decentralized View Details

Keywords: Sean Silverthorne

22 Mar 2011
First Look

First Look: March 22

in the magnitude and sign of bond risk premia. Download the paper: http://www.hbs.edu/research/pdf/11-095.pdf Cases & Course MaterialsIdentifying Firm Capital Structure Bo Becker Harvard Business School Case 211-072 Students are... View Details

Keywords: Sean Silverthorne