Publications

1985
Other Unpublished Work

La Venezuela Agrícola: Mitos Y Realidades

By: James E. Austin, George Th. Kastner and Maria Teresa Tello

Keywords: Agriculture and Agribusiness Industry; Venezuela

April 1973 (Revised April 1983)
Case

Mirassou Vineyards (A)

Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details

Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry

Educators

November 1997
Case

Case Corporation

By: Ray A. Goldberg and Tom Clay

A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details

Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry

Educators

September 1990 (Revised December 1990)
Case

Privatizing the Mexican Sugar Industry/Grupo Beta San Miguel

Keywords: Privatization; Business and Government Relations; Agriculture and Agribusiness Industry; Mexico

October 1989 (Revised December 1989)
Case

Deregulation of the Australian Wheat Board: A Commodity System in Flux

Keywords: Governing Rules, Regulations, and Reforms; Business and Government Relations; Goods and Commodities; Markets; Agriculture and Agribusiness Industry; Australia

July 1989
Supplement

Merger Negotiations Between Farmland, Cenex, and Land O'Lakes (C)

Keywords: Mergers and Acquisitions; Agriculture and Agribusiness Industry

April 1989
Case

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England

October 1988 (Revised November 1988)
Case

Pioneer Hi-Bred: New Directions

Keywords: Agriculture and Agribusiness Industry

November 1985 (Revised June 1986)
Case

Pioneer Hi-Bred: The Smart Hybrid

By: Ray A. Goldberg and Janis Lee Gogan

Keywords: Agriculture and Agribusiness Industry

December 1982 (Revised August 1986)
Case

Farmland Industries, Inc.: Opportunities in Barter Trade

Keywords: Cooperative Ownership; Trade; Agriculture and Agribusiness Industry

September 1981 (Revised September 1985)
Case

Toro Co. (D)

By: Walter J. Salmon

Keywords: Agriculture and Agribusiness Industry

September 1981 (Revised September 1983)
Case

Toro Co. (A)

By: Walter J. Salmon

Keywords: Agriculture and Agribusiness Industry

November 2010
Supplement

Esquel Group: Building a Sustainable Partnership with Cotton Farmers in Xinjiang (B)

By: James K. Sebenius and Jason Cheng Qian

Details and evaluates results in Esquel's 2002 initiative to negotiate long-term partnerships with often-exploited farmers in Xinjiang (western China) to procure a superior cotton variety. View Details

Keywords: Contracts; Agreements and Arrangements; Corporate Social Responsibility and Impact; Outcome or Result; Leasing; Business and Community Relations; Business and Government Relations; Partners and Partnerships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Hong Kong; Xinjiang Uygur Zizhiqu

November 2015 (Revised January 2016)
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel

This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details

Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; United States; United Kingdom

November 2014
Teaching Plan

Diageo: Innovating for Africa

By: David E. Bell, Damien P. McLoughlin, Mary Shelman and Andrew Otazo

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets. View Details

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

sustained, recipients will flee these threats or otherwise reshape their network to attenuate the negative psychological effects of the threat. Analyzing four years of peer feedback and social network data from an agribusiness company in... View Details

Keywords: by Sean Silverthorne

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

Educators