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Publications

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  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)

Show Results For

  • All HBS Web  (683)
    • News  (126)
    • Research  (482)
    • Events  (2)
    • Multimedia  (5)
  • Faculty Publications  (232)
← Page 27 of 683 Results →
  • 21 Dec 2010
  • First Look

First Look: December 21

  PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Advertising Industry; Advertising Industry; Advertising Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
  • Web

Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School

Harvard Business School Virtual Tour This exhibition explores representations of Native Americans in the popular imagination through a selection of advertising trade cards, currency, illustrations, and sculpture from Baker Library Special... View Details
  • 20 Nov 2012
  • First Look

First Look: November 20

  PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details
Keywords: Martha Lagace
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Concealment, co-authored by Kris Johnson Ferreira and Joel Goh, both assistant professors in the Technology and Operations Management Unit at Harvard Business School. The paper is novel in that it considers product categories in which... View Details
Keywords: by Carmen Nobel; Retail; Fashion
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

compulsory invention secrecy was effective at keeping affected technology out of the public domain, but it appears to have reduced and delayed follow-on invention, reduced entry into patenting, and restricted commercialization. The... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between... View Details
Keywords: Martha Lagace
  • 01 Sep 2016
  • News

The Taxi Wars of Jakarta

reach wealthy and technologically savvy consumers fed up with gridlock and delay. At the heart of each business: a vision to change how Jakartans navigate the city’s congestion and transform their relationship with this sprawling... View Details
Keywords: Jeffrey Hutton; Illustrations by Josh Cochran
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

are also shown to be actors in periodic deglobalization waves. This was because their function was to reinforce the gaps in wealth and income rather than disrupt them. Business enterprises proved disappointing institutions for knowledge and View Details
Keywords: Dina Gerdeman
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • Web

Morse and Polaroid’s Creative Ethos | Baker Library

trusted no one else as completely. 6 Victor McElheny maintains that Morse “had confidence and a talent for diplomacy, essential in moving a technical capability from the lab to the factory floor to the advertising agency to the merchants... View Details
  • September 2010
  • Case

NetApp

By: Das Narayandas and Elizabeth A. Kind
NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Information Technology Industry; Information Technology Industry; Information Technology Industry
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Narayandas, Das, and Elizabeth A. Kind. "NetApp." Harvard Business School Case 511-058, September 2010.
  • 25 Apr 2012
  • What Do You Think?

How Will the “Age of Big Data” Affect Management?

for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more... View Details
Keywords: Re: James L. Heskett
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

was operating, with no bagger to help shorten the checkout wait. Advertised sales features were often missing from the shelves, dairy, produce, and meat cases. Most times, and particularly at night, no employees were available to assist... View Details
Keywords: by Martha Lagace; Technology; Technology; Technology
  • 27 Jul 2020
  • Blog Post

HBS Summer Fellows Respond to COVID-19

which has pivoted to deliver PPEs globally to places that need the most. Prerna Arya (MBA 2021), Swasth: Swasth is a nonprofit initiative that aims to democratize access to quality, affordable, primary care for any citizen in India, leveraging digital View Details
  • 08 Oct 2013
  • First Look

First Look: October 8

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1939494   Working Papers Competing Ad Auctions By: Ashlagi, Itai, Benjamin Edelman, and Hoan Soo Lee Abstract—We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53636 Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Using the farm tractor as a case study, I show that lags in View Details
Keywords: Carmen Nobel
  • 01 Mar 2013
  • News

Sir Martin Sorrell on What's Next

Keywords: News, Library, Internet, and Other Services; Information; Advertising, Public Relations, and Related Services; Professional Services
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