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  • All HBS Web  (1,163)
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  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
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Edelman, Benjamin. "How to Launch Your Digital Platform: A Playbook for Strategists." Harvard Business Review 93, no. 4 (April 2015): 90–97. (Reprinted in Launch a Start-Up That Lasts, Harvard Business Review OnPoint, Winter 2016.)
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

and Gerardo Pérez Cavazos Abstract— This paper examines whether fraud allegations affect firms’ contracting with the government. Using a dataset of whistleblower allegations brought under the False Claims Act against firms accused of defrauding the government, we find... View Details
Keywords: Sean Silverthorne
  • 12 Jul 2011
  • First Look

First Look: July 12

implementation of firm strategy). Thus, agency theory predicts managers will, on average, use the discretion in SFAS 142 consistent with private incentives. We test these hypotheses in a sample of firms with market indications of goodwill... View Details
Keywords: Carmen Nobel
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising View Details
Keywords: Sean Silverthorne
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

will help make you a winner." Glaser's success story in fending off intense competition from Bill Gates & Co. and turning his seven-year old company into a prime purveyor of streaming video, audio, and music services on the Web... View Details
Keywords: by Jim Aisner
  • 23 Dec 2014
  • First Look

First Look: December 23

"financed payouts" are widespread, persistent, prevalent both among dividend-paying and repurchasing firms, and large in magnitude. Standard interpretations of agency or signaling theories are unable to explain this behavior. We... View Details
Keywords: Carmen Nobel
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

institutions? The answer, the authors argue, is yes. The key lies in market-creating innovations: products and services that speak to unmet local needs, create local jobs, and scale up quickly. Examples include MicroEnsure, which has made... View Details
Keywords: Dina Gerdeman
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 25 Jun 2013
  • First Look

First Look: June 25

governments have started to list state-owned enterprises, have selected professional managers to run them, and have given them more financial autonomy. We argue that the transformation from owner and manager to majority shareholder has reduced many View Details
Keywords: Anna Secino
  • 01 Aug 2007
  • Op-Ed

Company Town: Fixing Corrupt Governments

Ernst & Young, or McKinsey should all get a shot at becoming candidates to run cities and districts with a history of corruption. Entities that are experts at municipal accounting, consulting to foreign governments, or providing View Details
Keywords: by Eric Werker
  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

such as Amazon.com, drugstore.com, E*Trade, and Priceline.com, firms that unflinchingly invest millions of dollars in advertising and promotion each year to rapidly build traffic and revenues. The high-octane fuel that these super trains... View Details
Keywords: by Peter Jacobs
  • 11 May 2010
  • First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details
Keywords: Martha Lagace
  • 22 Dec 2016
  • Op-Ed

The Small Business Administration is a Model for How to Drive Economic Growth

the government should not be in the business of helping some small businesses and not others. The editorial writers reinforced their view of SBA by pointing to President Obama’s proposed reorganization of federal economic agencies in... View Details
Keywords: by Karen Mills
  • 29 Aug 2024
  • Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

when NASA started investing in the commercial space sector in a more concerted way. It created a program called Commercial Orbital Transportation Services (COTS). It spent $500 million to start seeding rocket launch companies to provide a... View Details
Keywords: by Kara Baskin; Aerospace
  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

decisions confronting the founding management team of a new online financial services company. Prosper Marketplace is an internet-based market for individuals to borrow money from other individuals who wish to invest in such loans.... View Details
Keywords: Martha Lagace
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

dreams in the pages of upscale women's magazines. Indeed, when Revson first saw The $64,000 Question, he was angry with his advertising agency for buying it. There was no glamour, no mystery. The View Details
Keywords: by Richard S. Tedlow
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free... View Details
Keywords: Dina Gerdeman
  • 20 Jan 2009
  • Research & Ideas

Risky Business with Structured Finance

In the wake of the financial crisis, many once-esoteric investment terms have become a familiar part of our vocabulary. The role of structured finance securities such as collateralized debt obligations (CDOs), for example, and the part played by ratings View Details
Keywords: by Julia Hanna; Financial Services; Financial Services
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who were American's best customers.... View Details
Keywords: Martha Lagace
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