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Publications
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- Faculty Publications (554)
- December 1980 (Revised February 1982)
- Case
Fieldcrest: Cooperative Advertising
Keywords: Advertising
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
- 1979
- Chapter
Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners
By: J. Quelch and M. Pearce
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- 1978
- Article
Optimal Advertising: An Intra-Industry Approach
- July 1977 (Revised February 1978)
- Case
Rose Milk
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- February 1974
- Case
Listerine Lozenges
- February 1973 (Revised June 1973)
- Case
Listerine Antiseptic (A)
- Research Summary
Compensatory Transfers in Collective Decision Making
By: Jerry R. Green
Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details