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  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States
Related
  • July 2011
  • Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano
Teaching Note for 408077. View Details
Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry
Related
  • 25 Aug 2011
  • News

An Opportunity to Learn Something New

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 01 Mar 2015
  • News

Research Brief: Political Capital

It’s no secret that politicians are trying to buy your vote—in the 2012 presidential campaign, Republicans and Democrats shelled out nearly $2 billion in their fight for the White House. But what’s the most effective way to spend that... View Details
Keywords: Janelle Nanos; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support
  • 01 Dec 2003
  • News

HBS Launches Alumni Survey

career services, curriculum development, executive education, alumni relations, and publishing,” says David Lampe, the School’s executive director of Marketing and... View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 02 Mar 2010
  • News

Alumna Appointed to National Fiscal Committee

Keywords: Educational Services; Educational Services; Educational Services; Educational Services; Educational Services; Educational Services
  • 07 Apr 2003
  • What Do You Think?

Should Global Business Initiatives Be Devalued?

extent should they take responsibility for building the brands of several countries in which they do substantial amounts of business? And just how is this done most effectively? What do you think? Original Article Recently we've been... View Details
Keywords: by James Heskett
  • 05 Dec 2005
  • Research & Ideas

VCs Survey Post-Bubble Opportunities

around a lot will be successful." Future Trends What about future trends, asked Sahlman. Many venture capitalists made money in enterprise software, until the space was saturated. Will venture capitalists have an impact in fields View Details
Keywords: by Julie Hanna; Financial Services
  • 15 Apr 2014
  • First Look

First Look: April 15

business relations, and then reputation and regulatory relations. The impact on stock price has been much less significant, and this could be... View Details
Keywords: Sean Silverthorne
  • Web

Digital Exhibits | Baker Library

commissioned photographers to document the inner workings of the company as part of a national public relations campaign. From the Great Depression through the post-war boom, photography served as a... View Details
  • 19 Nov 2015
  • Blog Post

Why We Recruit: Education Pioneers

their skills. Education Pioneers (EP) is a national nonprofit that recruits, develops, and connects talented professionals from diverse backgrounds—including graduate students—to work for K-12 school districts, charter schools, View Details
Keywords: Nonprofit / Government
  • 23 Dec 2002
  • Research & Ideas

Setting the Stage: A Young Scholar at HBS

expanding involvement of households—both as savers and as borrowers—has had an enormous effect on the range of products and services offered. Important changes taking place at... View Details
Keywords: by Laura Linard; Financial Services; Financial Services
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital View Details
  • March 2003 (Revised November 2003)
  • Case

3i Group plc

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Brian Larcombe, CEO of 3i Group, one of the world's largest private equity firms and one of the few publicly listed ones, is deciding how best to use his firm's international network to deliver superior returns to shareholders. This case presents 3i's history and... View Details
Keywords: Business History; Networks; Private Equity; Growth Management; Global Strategy; Public Ownership; Business and Shareholder Relations; Growth and Development Strategy; Financial Services Industry
Related
  • 01 Jun 2004
  • News

Stevenson Accepts Key University Position

Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning View Details
Keywords: Colleges, Universities, and Professional Schools; Colleges, Universities, and Professional Schools
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

from organizational behavior, social psychology, and sociology from 1998 to 2010 that has already documented positive findings in relation to diversity. We discuss this research using two broad categories:... View Details
Keywords: Sean Silverthorne
  • 11 Oct 2017
  • Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

reject it, too. “It turns out that shareholders have many different views, and it’s not only the largest shareholders whose proposals have widespread appeal” The House Financial Services Committee explained... View Details
Keywords: by Carmen Nobel
  • 02 Jun 2010
  • First Look

First Look: June 2

norton ariely.pdf Do Inventory and Gross Margin Data Improve Sales Forecasts for U.S. Public Retailers? Authors:Saravanan Kesavan, Vishal Gaur, and Ananth Raman... View Details
Keywords: Martha Lagace
  • 23 May 2011
  • Research & Ideas

Corporate Sustainability Reporting: It’s Effective

Editor's note: Please see related story, Leading and Lagging Countries in Contributing to a Sustainable Society. Although companies are increasingly reporting on their corporate sustainability responsibility... View Details
Keywords: by Michael Blanding
  • 03 Sep 2020
  • Op-Ed

Why American Health Care Needs Its Own SEC

sales of publications by market participants, and fees. (Its 2019 budget of $63 million seems meager in relation to its influence.) As an independent agency with a singular... View Details
Keywords: by Regina E. Herzlinger; Health