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  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • 05 Dec 2023
  • Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

remains white-hot despite high interest rates. “Maybe it doesn't help you to get a 5 percent sales price rise by using visual tools—but it might help sellers in many other ways,” Troncoso says. Virtual reality for house hunting To parse selling behavior, the... View Details
Keywords: by Rachel Layne; Real Estate
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • 17 Jan 2020
  • In Practice

6 Traits That Set Top Business Leaders Apart

include many viewpoints, learn from critics, and remain aware that trends could shift quickly. And then they are better armed when they act quickly View Details
Keywords: by Danielle Kost
  • May 2024
  • Case

A New Aiera for Equity Research

By: Joseph Pacelli, Charles CY Wang and James Barnett
Aiera (pronounced “era”) co-founder and CEO Ken Sena considers strategic pathways to growth for the artificial intelligence (AI)-powered platform used to source, verify, and transcribe earnings calls, company presentations, and other corporate events. View Details
Keywords: Financial Reporting; Financial Statements; Business Startups; Entrepreneurship; AI and Machine Learning; Growth and Development Strategy; Accounting Industry; Financial Services Industry; Technology Industry; United States
Citation
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Pacelli, Joseph, Charles CY Wang, and James Barnett. "A New Aiera for Equity Research." Harvard Business School Case 124-008, May 2024.
  • March 2024 (Revised April 2024)
  • Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
  • January 2017 (Revised March 2017)
  • Case

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
To transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
Citation
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Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Case 317-046, January 2017. (Revised March 2017.)
  • 16 Apr 2001
  • Research & Ideas

Breaking the Code of Change

strategy and to learn from actions taken about the effectiveness of changes made. Its focus is on the development of a high-commitment culture. Its means consist of high involvement, View Details
Keywords: by Michael Beer & Nitin Nohria
  • 13 Mar 2023
  • Research & Ideas

What Would It Take to Unlock Microfinance's Full Potential?

sewing machine, you have to learn how to use the machine and make sure your customers are going to like the products that you’ll produce with the sewing machine. The grace... View Details
Keywords: by Jen McFarland Flint; Financial Services
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

Advanced Technologies How telecom giant Vodafone incorporated big data, automation, and artificial intelligence to improve productivity while ensuring new opportunities for next-generation workers. Will View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

algorithm perpetuates this. Another source of bias is incomplete or unrepresentative information. A famous example is facial recognition. If I use mostly photos of white men to train the machine to learn... View Details
Keywords: by Rachel Layne
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either View Details
Keywords: by Michael Blanding
  • 16 May 2023
  • In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

crisis. In addition to the operational learnings around banking and ensuring not all of their cash is in one vulnerable place, it was a big wake-up call for many founders in terms of how they do everything... View Details
Keywords: by Avery Forman; Technology; Financial Services
  • 06 Sep 2022
  • Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

country’s nationwide COVID-19 lockdown. The researchers studied employee emails and attachments before and during a nine-week period using machine View Details
Keywords: by Ben Rand
  • 30 Apr 2013
  • First Look

First Look: April 30

fail to spend sufficient time learning to understand ourselves and creating our own definition of success? The truth is, it can seem so natural and so much easier to just do... View Details
Keywords: Sean Silverthorne
  • 26 Oct 2021
  • Research & Ideas

What Companies Want Most in a CEO: A Good Listener

accounted for 29 percent. The researchers used machine learning algorithms to map the text of the job descriptions into six distinct clusters of skills: administrative, management of financial View Details
Keywords: by Jay Fitzgerald
  • 5 Sep 2013
  • Conference Presentation

The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States

By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to... View Details
Keywords: Food; Product Marketing; Food and Beverage Industry
Citation
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

Source: FangXiaNuo New research suggests that people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates. “Compared to those who do not ask many questions, people... View Details
Keywords: by Rachel Layne
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

applications, internet and mobile communications, and AI, especially when tied to machine learning and deep... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 2022
  • Article

Efficiently Training Low-Curvature Neural Networks

By: Suraj Srinivas, Kyle Matoba, Himabindu Lakkaraju and Francois Fleuret
Standard deep neural networks often have excess non-linearity, making them susceptible to issues such as low adversarial robustness and gradient instability. Common methods to address these downstream issues, such as adversarial training, are expensive and often... View Details
Keywords: AI and Machine Learning
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Srinivas, Suraj, Kyle Matoba, Himabindu Lakkaraju, and Francois Fleuret. "Efficiently Training Low-Curvature Neural Networks." Advances in Neural Information Processing Systems (NeurIPS) (2022).
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