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  • 13 Oct 2015
  • First Look

October 13, 2015

Shiv, and Rebecca M.C. Spencer Abstract—Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision making. Though sleep has been shown to benefit several cognitive tasks, including... View Details
  • Web

IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

IT Strategy: Building a Smarter, Scalable Future in the Cloud 2.02: Cloud Program By Jeff Colgan on March 27, 2025 Share via Facebook Share via LinkedIn Print Share via email The Opportunity In the IT world, “the cloud” refers to a network of remote servers that store,... View Details
  • May 2024
  • Supplement

Net Protections (C)

By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
In Case C, in spring 2021, four years after the launch of atone, the company is considering how to grow the service given slow merchant adoption. View Details
Keywords: Growth and Development Strategy; Product Launch; Adoption
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  • 22 Apr 2008
  • First Look

First Look: April 22, 2008

Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland had relied on innovation, View Details
Keywords: Martha Lagace
  • 01 Apr 1999
  • News

Short Takes

Management from 1960 to 2000," Nolan highlights the critical shifts in the four eras in the evolution of IT. The Industrial Era, he writes, created an automation mindset, while the Data Processing Era led to organizational... View Details
Keywords: Eileen K. McCluskey
  • 01 Oct 2000
  • News

Three Promoted to Full Professor

and economic development for use in the MBA and Executive Education Programs. Other recent publications include a coauthored Harvard Business Review article on "What Every Executive Needs to Know About Global Warming" and a California... View Details
  • 13 May 2015
  • Blog Post

Former Engineer Gives Consulting a Test Drive

direction of companies facing critical issues in the case method. This motivated me to aim for a consulting internship. I chose to work in a frontier market, as the stage of development of businesses there gave me a good chance of being... View Details
  • 01 Mar 2018
  • News

From Das’s Desk

address critical needs arising at certain inflection points for alumni along their career or life paths. Together, we can develop programs and learning opportunities that create value for you, when you need it. Together, we can View Details
Keywords: Das Narayandas
  • November 2008 (Revised June 2009)
  • Case

Sole-Sourcing the Intel 386: A Company and Industry Transformed

By: Richard S. Tedlow and David Ruben
Intel's precedent-breaking decision not to second-source its groundbreaking 386 microprocessor in 1986 propelled Intel to new heights and fundamentally transformed the computer industry. View Details
Keywords: Decisions; Technological Innovation; Production; Information Infrastructure; Transformation; Brands and Branding; Product Development; Computer Industry; United States
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  • October 2019
  • Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil
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  • May 1998 (Revised August 2017)
  • Case

DuPont Kevlar: Commercializing a Miracle Fiber

By: Clayton Christensen and Rory McDonald
Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent... View Details
Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology
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  • March 1998 (Revised March 1999)
  • Case

NIKE, Inc. in the 1990s (C)

By: John A. Quelch
In 1998, Nike's earnings and sales growth slowed. Management faced new competition from Adidas. This case asks students to review the various strategies (including diversification into sports equipment) pursued by Nike to resuscitate corporate growth. View Details
Keywords: Diversification; Competition; Product Launch; Brands and Branding; Growth and Development Strategy; Apparel and Accessories Industry; Sports Industry
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  • 28 Jun 2011
  • News

Beyond Case Writing

Sometimes big ideas start with small experiments. That’s been the experience of HBS associate professor Nava Ashraf, whose experimental approach to research in developing countries has produced insights that have influenced government... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

way to combine the best of both? Yes, if marketers are willing to dig below superficial benefits and attributes to connect products and services to emotions and schemes of thoughts that are almost universally shared among human beings.... View Details
Keywords: by Working Knowledge editors
  • Web

About Baker Library | Baker Library

unlocks insights across campus, the university, and beyond. We are at the vanguard of academic library innovation, experimenting with linked data, semantic data modeling, and digital product development to... View Details
  • 26 May 2015
  • First Look

First Look: May 26

Gilchrist, Duncan S., Michael Luca, and Deepak Malhotra Abstract— Do higher wages elicit reciprocity and lead to increased productivity? In a field experiment with 266 employees, we find that paying higher wages, per se, does not have a discernible effect on View Details
Keywords: Sean Silverthorne
  • 05 Jun 2015
  • Blog Post

The HBS Investment

HBS is an experience. HBS is an investment. HBS is two years to have fun, meet new people, and learn from some of the greatest teachers in the world. All of these hold a piece of truth. But only a piece. While the topline narrative is overwhelmingly enticing, the... View Details

    Ray W. MacDonald

    MacDonald presided over Burroughs during a dramatic growth period for the computer industry in the 1970s, and Burroughs’ products for electronic data processing and financial accounting systems were among... View Details
    Keywords: Computers & Electronics
    • 13 Nov 2018
    • News

    Building a New Real Estate Investment Model

    didn’t follow smaller developers who flip houses, renovating and selling them quickly, often further inflating housing prices. And he definitely did not follow in the footsteps of the slumlords, those absentee owners who have long reigned... View Details
    Keywords: April White; Real Estate
    • Web

    Tools & Services | Information Technology

    applications and technology products to bring teaching and learning experiences to life. Learning Management Learn more about the HBS Learning Management System services. Polling & Surveys Explore tools to collect and report on data for... View Details