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  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

School, Al was just publishing Scale and Scope. I watched him move from this book, which dealt principally with Second Industrial Revolution industries, to a keen interest in telecommunications and the View Details
Keywords: by Sean Silverthorne
  • Web

Recruiting Partners - Health Care

Michigan Hospitals and Health Centers University of Pennsylvania Health System V Vecna Technologies Ventana Medical Systems, Inc. Visiting Nurse Service of NY Vizient W Wellcare Health Plans, Inc. Withings - Digital Health Z Zimmer Inc.... View Details
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
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  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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  • 10 Jun 2019
  • Blog Post

What I Did Differently Before Reapplying to HBS

seemed uncertain.    A few years later, I decided to re-apply. It felt like the right time: I would have been working for four years before starting, I was getting ready to move on from the industry I was in, and, most importantly, my... View Details
  • 26 Jan 2024
  • Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

People are generally receptive to talking about their careers and the choices they made that helped get them where they are today. In addition, be sure to also network outside of your target industry to get exposure to more perspectives... View Details
  • 2013
  • Book

Manufacturing Morals: The Values of Silence in Business School Education

By: Michel Anteby

Corporate accountability is never far from the front page and Harvard Business School trains many future business leaders. But how does HBS formally and informally ensure its members embrace proper business standards? Relying on his faculty experience, Michel Anteby... View Details

Keywords: Ethics; Moral Sensibility; Business Education; Higher Education; Education; Education Industry; United States
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  • November–December 2023
  • Article

Keep Your AI Projects on Track

By: Iavor Bojinov
AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details
Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption
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  • November 2018
  • Case

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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  • 12 Aug 2014
  • First Look

First Look: August 12

delayed. Additional tests show that the GQ project's effect operates in part through a stronger sorting of land-intensive industries from nodal districts to non-nodal districts located on the GQ network. The GQ upgrades further helped... View Details
Keywords: Sean Silverthorne
  • 2023
  • Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef
Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details
Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
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  • Web

Career Support - Business & Environment

who provides coaching on climate, sustainability, clean tech, and energy. MBA Career Resources Guide on Energy and Environment (login required) Top industry newsletters, podcasts, and more to help navigate and View Details
  • September 2017 (Revised January 2025)
  • Case

Dinesh Moorjani and Hatch Labs

By: Christopher Stanton, Shikhar Ghosh, Allison Ciechanover and Jeff Huizinga
This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details
Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America
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  • 03 Nov 2023
  • News

Global Networking Night; Sweden Club Holds Climate Forum

Interest Group (SIGs), and Liaisons on the same day around the world. All HBS alumni are invited to this evening of informal networking and engagement. One participating club, the HBS Club of Washington DC, held a mixer at the DC... View Details
Keywords: Margie Kelley
  • 2012
  • Book

The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

By: James Heskett
The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details
Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research
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  • 01 Dec 2009
  • News

One Man Crime Wave

and with a family to support, “living in a dump over a hardware store with kerosene heat,” one biographer wrote. But the Army learned that MacDonald had done well in Industrial Procurement at HBS and offered him a job. He enlisted in... View Details
Keywords: Garry Emmons; fiction writing; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)
  • 03 Jul 2013
  • What Do You Think?

What Are the Limits of Transparency?

technology services company, has been one of the most outspoken advocates of increased transparency. He says all HCL's financial information is on the company's internal Web. "We are completely... View Details
Keywords: by James Heskett
  • 24 May 2017
  • News

Ilene H. Lang, MBA 1973

valued not just because of how they are alike but of how they are different.” During her 10 years leading Catalyst, Lang pushed the organization to expand globally, fortified its endowment, invested in information View Details
Keywords: Susan Young
  • 22 Dec 2022
  • Blog Post

TOP 10 MBA VOICES BLOGS OF 2022

backgrounds. First off, don’t worry, you do not need to apply for financial aid until after you have applied and been admitted to the MBA Program. That being said, we know financing the MBA is something that is already on your mind. To help you get the View Details
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

again, 99 percent of the time there was something wrong with it.” 3. Create informal and formal shared context—called ba in Japan—constantly in order to construct new meaning through human interactions. Takeuchi likens the Japanese... View Details
Keywords: by Kristen Senz