Publications

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August 2001 (Revised March 2003)
Case

PassAct, Inc.

PassAct is a virtual distributor for high-tech R&D components and products, taking orders from researchers within companies, passing them on to appropriate suppliers, and monitoring fulfillment. Customers order from a Web-based catalog with built-in work-flow... View Details

Keywords: Internet and the Web; Order Taking and Fulfillment; Web Services Industry

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winter 1995
Article

How to Manage an IT Outsourcing Alliance

By: F. W. McFarlan and R. L. Nolan

Keywords: Management; Job Cuts and Outsourcing; Information Technology; Alliances

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01 Apr 2015
News

Scott Cook Announced as Class Day 2015 Speaker

Keywords: Intuit; Finance

04 Feb 2015
News

Talk Talk CEO Takes a Stand on Internet Safety

Keywords: Internet safety; leadership; public service; Information; Information

November 2001 (Revised September 2002)
Case

Four Products: Predicting Diffusion

By: John T. Gourville

One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption

April 1999
Teaching Note

America Online, Inc. TN

By: Krishna G. Palepu and Amy P. Hutton

Teaching Note for (9-196-130). View Details

Keywords: Information Technology Industry; Information Technology Industry; North and Central America; United States

February 2011
Teaching Note

Google and Earnings Guidance (TN)

By: Francois Brochet

Teaching Note for 111026. View Details

Keywords: Communication Strategy; Policy; Information Technology Industry; Information Technology Industry; United States

January 2000 (Revised April 2000)
Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust

By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details

Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Information Technology Industry

October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

Fast Answer

Emerging Market/Frontier Market Fellowship Resources

worldwide from Euromonitor International. EMIS (Emerging Markets Information System) - Current country and company information emerging markets in Africa, Asia, Australia, Europe, and the Middle East. Use country-specific... View Details

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

analytics, Polzer writes in Research in Organizational Behavior, could inform pressing questions such as: “Who are the best candidates to hire or promote? Are employees maintaining their sense of well-being? Are they collaborating... View Details

Keywords: by Ben Rand

01 Apr 1999
News

New Releases

authors. The chapter on Technology and Operations Management (TOM) opens with a vignette that illustrates McArthur's ability to "think big." After a meeting in 1984 with Kim Clark, his future successor, McArthur asked the young professor... View Details

Keywords: Susan Young

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

Sandra J., and Matthew Preble Abstract—The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her... View Details

Keywords: Sean Silverthorne

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

create more interesting program choices for audiences." Azeem suggests a more appropriate response, saying, "Speed can trump IP, especially in technology industries. In the time it takes to secure a patent, you ought to have... View Details

Keywords: by James Heskett

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan