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Show Results For
- All HBS Web
(7,698)
- People (9)
- News (1,556)
- Research (5,439)
- Events (17)
- Multimedia (34)
- Faculty Publications (3,757)
- September 2020 (Revised July 2022)
- Exercise
Artea (C): Potential Discrimination through Algorithmic Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (C): Potential Discrimination through Algorithmic Targeting." Harvard Business School Exercise 521-037, September 2020. (Revised July 2022.)
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
expertise from Marketing and Communications as part of the work being done to refresh all HBS websites through the Web Content Management System Program. The new platform brings standardization, consistency, and control for site owners.... View Details
- 01 Jun 1998
- News
How the Ron Brown Award Was Born
leaders established a board that included McKinsey managing partner Rajat K. Gupta (MBA '73), whose firm provided a pro bono study of the issue. "When they realized the extent of our experience in such matters," Cavanagh says, "they asked... View Details
- 13 Jul 2017
- News
Making Friends with Mother Nature
Donald K. Clifford Jr. wrote the book on how high-performance, midsize companies beat their competition, but growth in the world of nature has always been closest to his heart. “The natural world was always my great interest,” says Clifford (MBA 1956), a former... View Details
Keywords: Ralph Ranalli
- March 2021
- Article
The Customer May Not Always Be Right: Customer Compatibility and Service Performance
This paper investigates the impact of customer compatibility – the degree of fit between the needs of customers and the capabilities of the operations serving them – on customer experiences and firm performance. We use a variance decomposition analysis to quantify the... View Details
Keywords: Customer Compatibility; Satisfaction; Profitability; Service Operations; Customer Relationship Management; Customer Satisfaction; Performance
Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "The Customer May Not Always Be Right: Customer Compatibility and Service Performance." Management Science 67, no. 3 (March 2021): 1468–1488.
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
2019 HarperBusiness The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power By: Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie Abstract—The Business of Platforms explores the strategic, economic, and technology View Details
Keywords: Dina Gerdeman
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=55227 Harvard Business School Case 418-087 Candor at Clever Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early... View Details
Keywords: Dina Gerdeman
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
concludes Oberholzer-Gee. In other words, at least when it comes to oil spills, the goodwill "insurance policies" weren't worth the paper they were written on. Lessons Learned One lesson to take away from the findings is that managing... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in... View Details
- September 2009 (Revised April 2011)
- Case
Integrated Project Delivery at Autodesk, Inc. (A)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc., the world's largest design software... View Details
Keywords: Buildings and Facilities; Business Headquarters; Design; Risk Management; Business Processes; Projects; Groups and Teams; Partners and Partnerships; Cooperation; Construction Industry; Service Industry
Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (A)." Harvard Business School Case 610-016, September 2009. (Revised April 2011.)
- 08 Apr 2016
- Research & Ideas
How to Hire a Millennial
looser, more accommodating working relationships. Rather than fighting the “gig economy,” companies should embrace it. That might mean bringing in some promising part-time employees to take hard-to-fill positions rather than flounder... View Details
Keywords: by Joseph Fuller
- 01 Mar 2015
- News
A Boomtown's Echo
Floor hand Ray Gerrish works to make repairs on a drilling rig outside Watford City. Employees work around the clock at Raven Rig No. 1, one of more than 150 oil rigs in the Bakken. (photos by Jim Gehrz/Minneapolis Star Tribune/ZUMA Press... View Details
- February 2016 (Revised June 2016)
- Supplement
The Maggi Noodle Safety Crisis in India (B)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details
Keywords: Multinationals; Globalization; Regulation; Customer Relations; Business And Government; Safety; Leadership; Food; Multinational Firms and Management; Governance Compliance; Crisis Management; Customer Focus and Relationships; Business and Government Relations; Food and Beverage Industry; Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (B)." Harvard Business School Supplement 116-014, February 2016. (Revised June 2016.)
- 29 Mar 2010
- Research & Ideas
Ruthlessly Realistic: How CEOs Must Overcome Denial
bankrupt. Q: Given that a CEO's role is often to keep the company energy high and to stoke optimism among employees, are CEOs by virtue of their position especially prone to denial? How could they better blend optimism and realism? A: Accentuating the positive for... View Details
- 01 Oct 1998
- News
Beyond the Numbers
movement, in the mid-1970s Robinson was a strategic financial manager for General Foods' (GF) domestic grocery products. After scanning a decade's worth of data and analyzing GF's investments in new product development, Robinson says he... View Details
Keywords: Eileen K. McCluskey
- Web
2+2 Program | MBA
and technology. Employees within these companies engage with customers, create products and services, and manage staff.) Entrepreneurship (including founding an organization or joining an early-stage... View Details
- 01 Sep 2008
- News
Faculty Books
Service Profit Chain to Work for Unbeatable Competitive Advantage by James L. Heskett, W. Earl Sasser, and Joe Wheeler (Harvard Business Press) The authors extend their earlier idea of a service-profit chain improving performance to customer and View Details
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
performance—and the issues about how top executives seem to be getting a different kind of deal than employees get, there is a fundamental cynicism about the free enterprise system. The closed CEO labor market and the consequences it has... View Details
Keywords: by Martha Lagace
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
the results of his inquiry in a new book The Good Struggle: Responsible Leadership in an Unforgiving World, which deals head on with the growing management complexities in the new economy. “What's going on now is a return to an earlier... View Details
Keywords: by Michael Blanding