Publications

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Louis Caldera is a Senior Lecturer of Business Administration at Harvard Business School. He teaches Leadership and Corporate Accountability, a required first-year course in the MBA program. He has previously taught law school courses on corporate... View Details

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

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January 2011 (Revised April 2011)
Case

CME Group

By: Forest L. Reinhardt and James Weber

The case describes CME Group, the world's largest commodities exchange, futures and options on futures contracts, history, regulation, and the strategic choices the company faced. CME Group was formed from the oldest and most well-known exchanges in the world. Traders... View Details

Keywords: Financial Crisis; Stocks; Goods and Commodities; Governing Rules, Regulations, and Reforms; Risk Management; Market Participation; Market Transactions; Financial Services Industry; United States

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website constitutes acceptance of such terms. Information you submit Certain transactions in which you choose to engage on the Sites will require your submission of identifiers, including, but not limited to, news feed requests, brochure... View Details

09 Aug 2017
Blog Post

"A Balance Between Autonomy and Resources to Help Me Learn."

Many MBAs approach their internships seeking new industries to explore. But Jon Wofsy, MBA 2018, remained eager to stay in his field, clean energy, while testing a new role. “I had been in clean energy... View Details

Keywords: Manufacturing

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

new book, Rethinking the MBA: Business Education at a Crossroads. Employing a wealth of interviews and quantitative data, their book takes the first comprehensive approach in decades to examine the evolving MBA marketplace and its threats... View Details

Keywords: by Martha Lagace; Education

22 May 2019
Blog Post

What is FIELD Global Immersion?

low-income housing in India, develop new financial services for unbanked consumers in Morocco, and determine how to improve access to medical care for patients in Brazil. Once projects are proposed by potential Global Partners, the Global... View Details

24 Oct 2016
Research & Ideas

Bernie Madoff Explains Himself

amount of uninterrupted call time that the prison would allow. The professor and the felon shared a genuine, geeky interest in financial economics. Sometimes they discussed the early days of Madoff’s career, which began in 1960. Other times they chatted about View Details

Keywords: by Carmen Nobel; Financial Services

August 2014 (Revised June 2019)
Case

MRC's House of Cards

By: Anita Elberse

In March 2011, Asif Satchu and Modi Wiczyk, co-chairmen and co-chief executive officers at independent production company Media Rights Capital (MRC), are debating whether to accept a licensing offer from Netflix for their most ambitious project to date, a new... View Details

Keywords: Television; House Of Cards; Asif Satchu; Modi Wiczyk; Netflix; Media Rights Capital; Information Technology; Change Management; Marketing; Television Entertainment; Media and Broadcasting Industry; Motion Pictures and Video Industry

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

12 Mar 2013
Video

LearnX - Episode 1 - Creative Tension

Web

MBA Experience | Social Enterprise | Harvard Business School

building, and funding supports students in exploring social entrepreneurship and alumni to be successful in the early stages of launching their ventures. New Venture Competition Blog Inside Upswell: A Perspective from Prelude Music... View Details

July 1999 (Revised January 2004)
Case

Chrysler and BMW: Tritec Engine Joint Venture

By: H. Kent Bowen and Courtney Purrington

A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details

Keywords: Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry

May 2008 (Revised May 2008)
Case

Symyx Technologies, Inc.

By: H. Kent Bowen, Courtney Purrington and Thomas D. Perry

Symyx is a science-based company spun out of Berkeley. Its unique materials technology has been exploited for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to do high throughput materials... View Details

Keywords: Business Model; Transition; Engineering; Technological Innovation; Resource Allocation; Product Development; Partners and Partnerships; Science-Based Business; Information Infrastructure; Applications and Software

Find at Harvard

March 2011
Background Note

Pitching Business Opportunities

By: Lynda M. Applegate, William R. Kerr and Alexis Brownell

This note can be used to develop a business plan pitch for a new venture. View Details

Keywords: Business Plan; Business Startups; Spoken Communication; Competency and Skills; Entrepreneurship

August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

Article

Why Build in Web3

By: Jad Esber and Scott Duke Kominers

A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details

Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry