Publications

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

Find at Harvard

11 Apr 2019
Blog Post

Kel Jackson, MBA 2019: "[My Job] Matters. I Didn't Want a Role that Would Box Me In."

“The short answer is that I wanted more,” he says. “I was in a field where there wasn’t a lot of advancement in the near term. I felt that I had leadership potential but didn’t have a clear path with how to develop it.” “HBS was always... View Details

Keywords: Manufacturing

Web

Product Management - Course Catalog

executive, this course aims to provide an introduction to product management and expose students to key product development and growth strategies so they can build, optimize and scale products following... View Details

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

knowledgeable relationship with them, measured by the number of hours their relationship manager spent with them. The bank attempted to lock the customer into a sole-source relationship by creating an integrated management system. Another company used a similar lock-in... View Details

Keywords: by Robert S. Kaplan & David P. Norton

09 Mar 2021
Blog Post

New BEI Director: Lynn Schenk

Climate Finance that was offered to MBAs in January 2021, and has worked to bring in more opportunities to students interested in careers related to climate change. Lynn will continue to leverage and broaden the close relationships she has View Details

01 Dec 1999
News

New Releases

the characteristics of distinct types of property - apartment, office, hotel, industrial, and retail. Noting that this book is designed to help people spot risks, develop strategies for coping with risks,... View Details

01 Oct 2024
Cold Call Podcast

Choosing Passion: A Founder’s Mission to Meet a Need for Obesity Care

Keywords: Re: Jon M. Jachimowicz; Health

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

Purchase this case:https://hbsp.harvard.edu/product/419011-PDF-ENG Harvard Business School 718-471 Medtronic: Navigating a Shifting Healthcare Landscape Medtronic is adapting its strategy to changes in healthcare competition and payments.... View Details

Keywords: Dina Gerdeman

01 Jun 2009
News

Consumption Is America’s Competitive Advantage

fruitfully partner in a global economy. Bhidé argues that high-level know-how developed in other countries benefits the United States because it is highly mobile and cheap: What is invented expensively in Taiwan, for example, can then be... View Details

Keywords: Sean Silverthorne; Management, Scientific, and Technical Consulting Services; Professional Services

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

significant economic development of 2013. Use the "Comments" link to tell us what and why. Most Popular Stories In 2012 1. Clayton Christensen's "How Will You Measure Your Life?" Published: May 9, 2012 World-renowned... View Details

Keywords: by Staff

17 Dec 2020
Working Paper Summaries

How Do CEOs Make Strategy?

Keywords: by Mu-Jeung Yang, Michael Christensen, Nicholas Bloom, Raffaella Sadun, and Jan Rivkin

June 2019
Case

Fangda Partners: A Step Ahead

By: Ashish Nanda and Lisa Rohrer

Elite Chinese law firm Fangda Partners has steered Alibaba and other Chinese and international clients through the complex legal, corporate, and regulatory challenges associated with executing international transactions. “Fangda has traveled a long distance in a short... View Details

Keywords: Law Firm; Law Firms; Growth; Legal Industry; Regulation; Professional Services; Law; Leadership; Growth and Development; Strategy; Governing Rules, Regulations, and Reforms; Legal Services Industry; China

March 2017 (Revised March 2017)
Case

OpenNotes

By: Jeffrey Rayport and Annelena Lobb

In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million... View Details

Keywords: Health Care and Treatment; Technology Adoption; Growth and Development Strategy; Technology Industry; Health Industry; United States

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

February 1993 (Revised November 2001)
Background Note

Challenge of Growth, The

Presents a conceptual framework for understanding the general management task, and given this framework, explores the challenges growth presents. View Details

Keywords: Framework; Business or Company Management; Growth and Development Strategy; Problems and Challenges