Publications

September 2016 (Revised September 2017)
Case

Collage.com: Scaling a Distributed Organization

By: Christopher Stanton and Shikhar Ghosh

Kevin Borders and Joe Golden, co-founders and co-CEOs of Collage.com, must decide how to grow their custom photo-products startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and... View Details

Keywords: Remote Work; Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy; Consumer Products Industry; Service Industry

Educators

February 2000
Background Note

Angel Investing

By: Michael J. Roberts, Howard H. Stevenson and Kenneth B. Morse

Discusses the industry practices of angel investors, individuals who invest privately in new ventures. View Details

Keywords: Business Startups; Venture Capital; Practice

Educators

25 Sep 2015
News

One Reason Women Aren't Getting the Promotion: They Don't Want It

Dec 21 2015
Testimonial

Gaining Personal Insight Through Professional Development

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

2012
Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details

Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

10 Dec 2012
News

Harvard Business School's Robert Eccles to Chair Sustainability Accounting Standards Board

02 Jul 2014
What Do You Think?

Are Today’s Business Heroes Challenging Our Ideas About Leadership?

school of leadership to the diversity within any small group of leaders, or to the world of high-tech startups? Regardless, they cast long shadows in that they appear to be the inspiration for a new generation of entrepreneurs who are... View Details

Keywords: by James Heskett

Web

Online Business Courses & Certifications | HBS Online

drive organizational success and effectively implement transformative change. 7 weeks, 6-8 hrs/week Pay by August 14 $1,850 Certificate New Dynamic Teaming Professor Amy Edmondson Acquire the tools, processes, and skills to build agile,... View Details

17 Feb 2016
Research & Ideas

Man vs. Machine: Which Makes Better Hires?

Some companies have begun relying more on computer-administered tests than human interviewers to find the best applicants. New research by Harvard Business School Assistant Professor Danielle Li and colleagues suggests that in this case,... View Details

Keywords: by Michael Blanding; Employment

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

number of very sharp and very important junctures." Critical Junctures The first critical juncture was the invention of the printing press, which made it possible to have a media industry to begin with. The second major juncture occurred with the rapid development... View Details

Keywords: by Kenneth Liss; Journalism & News; Journalism & News; Journalism & News; Journalism & News

September 2017
Supplement

Taj Hotels: Leading Change, Driving Profitability (B)

By: Krishna Palepu, Anjali Raina and Rachna Chawla

The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described. View Details

Keywords: Turnaround; Hospitality Industry; Leading Change; Leadership; Brands and Branding; Marketing; Strategy; Globalization; Performance Improvement; Accommodations Industry; India

Aug 08 2018
Testimonial

Amazing Classmates

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure