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  • All HBS Web  (8,607)
    • People  (21)
    • News  (1,755)
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  • July 2008 (Revised January 2010)
  • Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind
In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs, Inc." Harvard Business School Case 809-019, July 2008. (Revised January 2010.)
  • July 2010 (Revised March 2012)
  • Case

China 'Unbalanced'

By: Diego A. Comin and Richard H.K. Vietor
In 2010, Wen Jiabao looked back at the financial crisis with some satisfaction. Using aggressive fiscal and monetary policy, China had weathered the crisis successfully, growing 8.7% annually in 2010. Most of the unemployed workers had returned to work, often... View Details
Keywords: Economic Growth; Financial Crisis; Trade; Currency Exchange Rate; Investment; Local Range; Growth and Development Strategy; Demand and Consumers; China
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Comin, Diego A., and Richard H.K. Vietor. "China 'Unbalanced'." Harvard Business School Case 711-010, July 2010. (Revised March 2012.)
  • January 2003 (Revised September 2007)
  • Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

Dina Pomeranz's interest in helping people build a savings cushion for difficult economic times emerged during a summer internship in Cameroon, where a woman she lived with shared how worried and anxious she was about her financial... View Details
Keywords: by Kim Girard
  • January 2013 (Revised April 2015)
  • Case

Affinity Labs: Valuing Customer Growth

By: Joseph B. Lassiter III and Elizabeth Kind
In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details
Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology
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Lassiter, Joseph B., III, and Elizabeth Kind. "Affinity Labs: Valuing Customer Growth." Harvard Business School Case 813-147, January 2013. (Revised April 2015.)
  • Article

How Local Context Shapes Digital Business Abroad

By: William R. Kerr
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business... View Details
Keywords: Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
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Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

from Airbnb may have forced the hotel to lower its rates for those rooms. Airbnb rooms were more plentiful in cities with a big demand for accommodations, as well as areas with higher-priced hotels, like New York, Los Angeles, View Details
Keywords: by Dina Gerdeman; Travel
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
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Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
  • November 2012 (Revised June 2013)
  • Case

The Facebook IPO Litigation

By: Lena G. Goldberg and Annelena Loeb
Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated... View Details
Keywords: Social Networking; IPO; Litigation Risk; Initial Public Offering; Ethics; Lawsuits and Litigation; Failure; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Goldberg, Lena G., and Annelena Loeb. "The Facebook IPO Litigation." Harvard Business School Case 313-080, November 2012. (Revised June 2013.)
  • October 2015 (Revised January 2017)
  • Case

P&G Canada: Old Company, New Tricks

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall
P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details
Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada
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Hall, Brian J., Tiffany Y. Chang, and Theresa Morin Hall. "P&G Canada: Old Company, New Tricks." Harvard Business School Case 916-019, October 2015. (Revised January 2017.)
  • July – August 2010
  • Article

Vision Statement: Mapping the Social Internet

By: Mikolaj Jan Piskorski and Tommy McCall
Fresh data on internet user behaviors around the globe show an East-West divide. View Details
Keywords: Consumer Behavior; Emerging Markets; Social and Collaborative Networks; Internet
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Piskorski, Mikolaj Jan, and Tommy McCall. "Vision Statement: Mapping the Social Internet." Harvard Business Review 88, nos. 7-8 (July–August 2010).
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products
  • April 2009
  • Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Supplements the (A) case. View Details
Keywords: Network Effects; Networks; Strategy; Telecommunications Industry
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Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (B)." Harvard Business School Supplement 909-056, April 2009.
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

technology, health and consumer care, and renewable energy. His scope of work to date encompasses the United States, the European Union, Brazil, India, Malaysia, South Korea,... View Details
Keywords: by Martha Lagace
  • July 1998 (Revised April 2002)
  • Case

Tobacco Negotiations

By: Michael A. Wheeler and Georgia Levenson
Chronicles the negotiation of the proposed national settlement between the states and the five major U.S. tobacco companies. View Details
Keywords: Negotiation Types; Negotiation Process; Business and Government Relations; Consumer Products Industry; United States
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Wheeler, Michael A., and Georgia Levenson. "Tobacco Negotiations." Harvard Business School Case 899-049, July 1998. (Revised April 2002.)
  • September 2017
  • Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous
After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details
Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge
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Goldberg, Lena G., and Sandra Bahous. "From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)." Harvard Business School Case 318-065, September 2017.
  • December 2010
  • Case

Oral Rehydration Therapy

By: Nava Ashraf and Claire Qureshi
This case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy (ORT). ORT treated extreme dehydration caused by diarrhea, which was a leading... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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Ashraf, Nava, and Claire Qureshi. "Oral Rehydration Therapy." Harvard Business School Case 911-035, December 2010. (Request a courtesy copy.)
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

Businesses that offer their customers the highest levels of service might like to believe that all their efforts to pamper and please will pay off with an extremely loyal following. “Customers you might expect to be the most 'stuck' are... View Details
Keywords: by Julia Hanna
  • July–August 2025
  • Article

Don’t Let an AI Failure Harm Your Brand

By: Julian De Freitas
How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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De Freitas, Julian. "Don’t Let an AI Failure Harm Your Brand." Harvard Business Review 103, no. 4 (July–August 2025): 126–133.
  • May 2018 (Revised October 2018)
  • Case

Argentina Power—Don't Cry for Me Argentina

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
In 2016, Bruce Wayne, Managing Director of Energy Finance Corporation (“EFC”), was refining the Investment/Credit Committee materials for the development of up to 10 power generating plants in Argentina. As a subsidiary of the much larger International Conglomerate... View Details
Keywords: Cross Border; Energy Markets; Infrastructure Finance; Infrastructure Development; Business Subsidiaries; Business Cycles; Macroeconomics; Energy Generation; International Finance; Project Finance; Government and Politics; Demand and Consumers; Infrastructure; Utilities Industry; Energy Industry; Financial Services Industry; Argentina; Latin America
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Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Argentina Power—Don't Cry for Me Argentina." Harvard Business School Case 218-041, May 2018. (Revised October 2018.)
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