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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- August 2011 (Revised February 2012)
- Background Note
A Note on Water
By: Robert G. Eccles, Amy C. Edmondson, George Serafeim and Sarah E. Farrell
This note provides background on the complex issues regarding the supply and consumption of water and how this natural resource is at increasing risk, resulting in significant economic, political and environmental issues.
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Keywords:
Economics;
Government and Politics;
Demand and Consumers;
Supply and Industry;
Risk and Uncertainty;
Natural Environment;
Pollutants;
Environmental Sustainability
Eccles, Robert G., Amy C. Edmondson, George Serafeim, and Sarah E. Farrell. "A Note on Water." Harvard Business School Background Note 412-050, August 2011. (Revised February 2012.)
- August 2022
- Case
SuperRare: Turning an NFT Marketplace into a DAO
By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to...
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Keywords:
NFTs;
Crypto Economy;
Alternative Assets;
DAOs;
Arts;
Governance;
Governance Controls;
Governing Rules, Regulations, and Reforms;
Information Technology;
Technology Adoption;
Internet and the Web;
Digital Platforms;
Innovation and Invention;
Technological Innovation;
Disruptive Innovation;
Finance;
Currency;
Investment;
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Network Effects;
Market Design;
Market Transactions;
Market Timing;
Web Services Industry;
North and Central America;
United States
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
is the bread and butter of conventional marketing, which profits from demand predictability within market segments. But there is really no room for consumer empowerment when...
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Keywords:
by Martha Lagace
- July 2022
- Supplement
General Mills: Responding to the Killing of George Floyd (B)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
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Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (B)." Harvard Business School Supplement 323-020, July 2022.
- July – August 2008
- Article
When Virtue Is a Vice
By: Anat Keinan and Ran Kivetz
Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now.
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Keywords:
Decision Choices and Conditions;
Forecasting and Prediction;
Moral Sensibility;
Marketing Strategy;
Consumer Behavior;
Emotions;
Luxury
Keinan, Anat, and Ran Kivetz. "When Virtue Is a Vice." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 22.
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's...
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- August 2002 (Revised February 2003)
- Case
Siebel Systems: Anatomy of a Sale, Part 2
By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial...
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Keywords:
Business Cycles;
Leadership;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Consumer Behavior;
Organizational Structure;
Behavior;
Competition;
Applications and Software;
Technology Industry
Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 2." Harvard Business School Case 503-022, August 2002. (Revised February 2003.)
- 2009
- Other Teaching and Training Material
Personal Rapid Transport at Vectus, Inc.
By: Benjamin Edelman
PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single...
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Keywords:
Competitive Strategy;
Corporate Strategy;
Entrepreneurship;
Network Effects;
Transportation Networks;
Transportation Industry
Edelman, Benjamin. "Personal Rapid Transport at Vectus, Inc." 2009. (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?)
- February 1996
- Case
Chadwick, Inc.: The Balanced Scorecard (Abridged)
By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its...
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Keywords:
Balanced Scorecard;
Research and Development;
Product Launch;
Commercialization;
Consumer Behavior;
Customer Focus and Relationships;
Performance Evaluation;
Pharmaceutical Industry
Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
- March 1997
- Background Note
Note on Customer Behavior
By: Gerald Zaltman
A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior.
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- December 1998 (Revised April 1999)
- Case
Mind of the Market: Constructive Memory Processes, Primer Nine
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
and implications for new browser upstarts such as Firefox and Camino. Do they stand a chance against Internet Explorer? Yin says Microsoft's entrenchment in corporate IT, the maturation of the PC market,...
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- 25 Jun 2009
- Working Paper Summaries
Why Do Countries Adopt International Financial Reporting Standards?
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 2012
- Chapter
Structuring Consulting Firms
By: Tim Morris, Heidi K. Gardner and N. Anand
This chapter presents a model of the way in which consulting and other professional-service firms organize themselves and grow. We will argue that the fundamental structural-design challenge for consulting firms, like other professional firms, is to adapt appropriately...
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Keywords:
Experience and Expertise;
Management Practices and Processes;
Demand and Consumers;
Service Operations;
Organizational Design;
Organizational Structure;
Projects;
Groups and Teams;
Consulting Industry;
Service Industry
Morris, Tim, Heidi K. Gardner, and N. Anand. "Structuring Consulting Firms." In The Oxford Handbook of Management Consulting, edited by Matthias Kipping and Timothy Clark. Oxford University Press, 2012.
- July 2022
- Case
General Mills: Responding to the Killing of George Floyd (A)
By: Debora L. Spar and Alicia Dadlani
Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused...
View Details
Keywords:
Race;
Decisions;
Social Issues;
Corporate Social Responsibility and Impact;
Consumer Products Industry;
Consumer Products Industry;
Minneapolis;
Minnesota;
United States
Spar, Debora L., and Alicia Dadlani. "General Mills: Responding to the Killing of George Floyd (A)." Harvard Business School Case 323-019, July 2022.
- March 2003
- Background Note
Monitoring the Health of Customer Relationships
By: Das Narayandas
Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships.
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- 2009
- Working Paper
Why Do Intermediaries Divert Search? - Companion Paper
By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009).
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Keywords:
Market Intermediation;
Search;
Two Sided Markets;
Platform Design;
Demand and Consumers;
Motivation and Incentives;
Internet and the Web;
Digital Platforms;
Distribution Channels;
Business Strategy;
Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search? - Companion Paper." Harvard Business School Working Paper, No. 09-092, February 2009.
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a...
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