Publications

August 2017 (Revised November 2017)
Case

Paktor: Designing a Dating App

By: Michael Luca, Stephanie Chan and Essie Alamsyah

Paktor is a popular mobile-based online dating app from Singapore, where a user can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the... View Details

Keywords: Mobile and Wireless Technology; Design; Price; Product Launch; Global Strategy

01 Sep 2013
News

Shining Knight

Shining Knight OGDEN: An entrepreneur takes up educational philanthropy. The life of Sir Peter Ogden (MBA 1973), declared Singapore's Business Times (May 25, 2013), "reads like an improbable adventure novel, spanning the worlds of science, high finance,... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services; Finance

01 Jun 2012
News

Alumni Book Briefs

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details

Keywords: Information; Information; Information; Information

10 Jan 2005
Research & Ideas

The Knowledge Coach

obtain a master's degree from the Michigan Technological University. Thirty-two years later, a young Indian in Bangalore, Saumil Majmudar, started a small company. Those two events are connected by a trail of knowledge accumulation and... View Details

Keywords: by Dorothy Leonard & Walter Swap

02 Feb 2016
First Look

February 2, 2016

for rigorous accounting research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50473 forthcoming Proceedings of the National Academy of Sciences of the United States of America Hiding Personal Information Reveals the... View Details

Keywords: Sean Silverthorne

30 Nov 2010
News

Chatroulette Meets eHarmony

Keywords: dating; Information; Information; Information; Information

March 2008 (Revised March 2013)
Teaching Note

MySpace (TN)

By: Mikolaj Jan Piskorski

Teaching Note for 708499. View Details

Keywords: Internet and the Web; Competitive Advantage; Social and Collaborative Networks; Decisions; Growth and Development; Digital Platforms; Web Services Industry; United States

February 2007 (Revised September 2008)
Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details

Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software

01 Jun 2013
News

Lesson Plans

Blended learning looks like the vehicle to do a lot of this, but we're thinking of it more as a student-centric system that allows for mastery-based learning. Undergirding that approach with technology is the most scalable way to do it... View Details

Keywords: Educational Support Services; Educational Services; Elementary and Secondary Schools; Educational Services

April 2025
Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong

In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details

Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea

January 2009 (Revised May 2011)
Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details

Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details

Keywords: Dina Gerdeman

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details