Publications

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

framework for IT baselining and planning, is examining how the new information economy is transforming the traditional management principles of the industrial economy. Nolan is studying, for example, how IT is changing the traditional... View Details

Keywords: Elaine Gottlieb

20 Dec 2004
Research & Ideas

How an Order Views Your Company

executives were able to better price their products and services. It was now possible to price each transaction based on the value it created for the customer, as well as on its cost. As activity-based costing became more popular, it... View Details

Keywords: by Sarah Jane Johnston

01 Mar 2003
News

Service with a Smile

unsatisfied, they need to have a means of communicating their emotions.” Interestingly, when employees are asked to amplify certain positive emotions — to deliver a product with a smile, for instance — their job satisfaction increases.... View Details

Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Information

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder value while at the same time... View Details

Keywords: by Martha Lagace

Web

Online Creating Brand Value Course | HBS Online

a new market, and manage a portfolio of diverse brands. Highlights Tina Edmundson, President, Luxury, Marriott International Brian Perkins, CEO, Budweiser Brewing Group UK & Ireland Sharon MacLeod, Former... View Details

23 Oct 2019
News

Hands-on Simulations Complement the Case Method

Don’t let the fact that first-year MBA students immerse themselves in the beer industry fool you—they are learning about product development by participating in an online simulation. In fact, the use and complexity of simulations in the... View Details

Keywords: Educational Innovation

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and View Details

Keywords: by Michael Blanding; Food & Beverage

01 Dec 2008
News

Business at the Summit

capitalism remains a major challenge. “When you don’t have the marketplace slapping you in the face, telling you your product is no good, you can really get confused,” Gates acknowledged. In health care, the foundation simply looks at the... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

December 1999
Case

Agrochemicals at Ciba-Geigy AG (A)

By: Michael L. Tushman, Wendy Smith and Daniel Radov

After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry

Find at Harvard

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

Web

South Asia - Global Activities 2021

the School’s current portfolio of comprehensive general management programs, and attract a new segment of business leaders from exciting companies operating in India.” SELPI’s success, Palepu notes, prompted... View Details

01 Jan 2012
News

Franklin P. “Pitch” Johnson Jr., MBA 1952

After three years, the pair sold their portfolio to Sutter Hill Ventures, and Johnson looked for a company to buy. Instead, he ended up back in the venture business, founding Asset Management Company in... View Details

24 Apr 2014
News

Using technology to create a platform for discussion

want to be a good example to other women in the tech industry.” Now a product manager at LinkedIn, Leung has a background in physics and economics, but her interests in technology and media steered her... View Details

November 2000 (Revised June 2010)
Case

Bush Boake Allen

By: Stefan H. Thomke and Ashok Nimgade

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business... View Details

Keywords: Customer Focus and Relationships; Disruptive Innovation; Technological Innovation; Management Teams; Product Design; Organizational Change and Adaptation; Conflict Management; Internet; Chemical Industry

01 Mar 2018
News

Ask the Expert: Disaster Master

value concentration; there’s been such a focus on efficiency that there are way fewer redundancies in a company’s production capacity and inventories,” says Beer, who offers insight and advice to alumni seeking guidance in unprecedented... View Details

Keywords: Julia Hanna

Web

Field Course: Venture Capital Journey - Course Catalog

Constructing and managing a portfolio Board work Managing a firm Further, students will have the opportunity to step back and learn about: Navigating a career in VC, including... View Details

October 2016 (Revised July 2017)
Case

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship

By: Rohit Deshpande and Annelena Lobb

The Los Angeles Philharmonic Orchestra (LA Phil), under the leadership of Deborah Borda, had enjoyed great successes in the 2000s and 2010s, even as other U.S. orchestras faltered. The architecturally acclaimed Walt Disney Concert Hall had opened its doors. The... View Details

Keywords: Product Positioning; Arts; Music Entertainment; Growth and Development Strategy; Business Growth and Maturation; Cultural Entrepreneurship; Music Industry; Entertainment and Recreation Industry; Los Angeles

March 2012 (Revised February 2013)
Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details

Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States

June 1999 (Revised October 1999)
Case

Eli Lilly, 1998 (B): Emerging Global Organization

By: Michael Y. Yoshino and Thomas W. Malnight

Examines major issues faced by Eli Lilly as it evaluates the appropriateness of a focused matrix organization with extensive use of cross-functional teams. View Details

Keywords: Business Model; Geography; Globalized Firms and Management; Growth and Development; Knowledge; Management Teams; Product; Organizations; Pharmaceutical Industry