New Product Diffusion - Publications - Faculty & Research

Web

Marketing AI Guidelines | About

more. New uses are emerging every day. The marketing community across Harvard Business School (HBS) can benefit from the applications of AI, and several groups have already begun to use it in their day-to-day work. Although... View Details

04 Sep 2019
News

Putting the Game Within Reach

experience with the app. Or you can have a single-screen experience on a touchpad.” All the teams’ games will be played in a Las Vegas production studio with stands and a 50-yard arena field, eliminating numerous startup costs—from travel... View Details

01 Jun 2018
News

Ink: Alumni Books and Recommendations

Excerpt: Sweet Returns Jeffrey Chokel’s (MBA 1970) new book, Lessons Learned After Harvard Business School: Wisdom Shared by the Class of 1970, includes the stories of 132 of his classmates, which the former Harbus editor collected over... View Details

01 Jun 1997
News

Ronald P. Mitchell

notes that HBS Ventures generated more than $80,000 for the SA this academic year. "By subsidizing items like yearbooks, as well as social events and intramurals, those funds cut students' costs dramatically." During his tenure, Mitchell was admired for his ability to... View Details

Keywords: Judith A. Ross

01 Aug 2002
News

HBS Business Plan Contest Keeps Entrepreneurial Spirit Alive

evaluating new business ventures. This year, thirty teams submitted business plans to be judged by a distinguished panel of business leaders, entrepreneurs, and venture capitalists. In a semifinal round of judging on April 5, also known... View Details

17 Mar 2011
News

Make or Break for the USA?

As the global economy grows ever more competitive, American manufacturing is at a critical juncture. The country has been surrendering jobs, production capacity, and know-how to other countries at an alarming rate. The answers to this... View Details

Keywords: Garry Emmons; Manufacturing

16 Aug 2016
Blog Post

Health Care Club: Summer Spotlight

project for the summer is the detailing of a fairly new therapeutic focus area. I am investigating the landscape of companies that are leading and emerging in the arena, and I am researching the science that is the foundation of their... View Details

Keywords: Health Care

Profile

Rob Casper

were able to instruct them, and they were able to learn new operational capabilities. The lesson? You see, you learn, you adjust.” Long-term leadership Rob found leadership so rewarding he looked for a way “to do it longer, not just in... View Details

29 Jul 2021
News

A Clean Start

it a reality, and the plants and factories to scale it. OCO’s bread and butter is a processing device called an electrolyzer, which combines electricity and CO2 and splits water to make formic acid. That formic acid can then be sold to customers who use it to create... View Details

27 Mar 2019
News

Sharing the Road

Sakshi Vij (GMP 23, 2017) is the founder and CEO of Myles, an innovative car-sharing company operating in 21 cities in India. In this interview, she talks about the potential growth in the car-sharing space and how new technologies enable... View Details

01 Jun 2000
News

HBS Business Plan Contestants Pin Their Hopes on the Internet

The HBS entrepreneurial spirit was evident on May 1, when nearly nine hundred students and guests jammed into Burden Auditorium for the finals of the School's fourth annual Business Plan Contest. The winning entry, Bang Networks, provides Internet companies with a... View Details

01 Dec 2011
News

Reimagining the MBA

specific new product- or service-development project that would be their focus for the next 12 weeks. As these students are experiencing firsthand, it’s one thing to hypothesize about product development in... View Details

Keywords: Roger Thompson; FIELD program; Colleges, Universities, and Professional Schools; Educational Services

23 Jan 2008
Op-Ed

A House Divided: Investment or Shelter?

country, they yearned for shelter, a sanctuary in a new land. That shelter could be a tenement, a farmstead, a ramshackle cottage. For families, home had a connotation of safety and stability. Banks did not lend with 30-year amortizing... View Details

Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

Web

Greta Garbo and Rouben Mamoulian on the set of Queen Christina - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 next Greta Garbo and Rouben Mamoulian on the set of Queen Christina ca. 1934 Motion Picture Producers and... View Details

01 Sep 2011
News

Faculty Research Online

fast-food formula for the local market. Teaching a ‘Lean Start-Up’ Strategy Most start-ups fail because they waste too much time and money building the wrong product before realizing too late what the right View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

10 Jul 2015
Blog Post

Can Entrepreneurship Be Taught?

allowing me to spend time with students and coach them on their new ventures and emerging careers in "startup land." I then helped Professor Tom Eisenmann create a class for second year students who were either starting their... View Details

01 Jun 2000
News

Going Public: Christopher S. Yeh

Chris Yeh figures that in a more traditional era, he might have become a product design engineer or perhaps even a writer. But by the time he finished college, he says, "the Internet was just too hot" compared to anything the offline... View Details

Keywords: Garry Emmons

01 Oct 2000
News

Mario A. Corti: Global Reconnaissance

economic battlefield, emerging markets like Russia -- where Nestlé is active -- represent valuable new territory for the highly competitive consumer foods business. Nestlé, the world's largest packaged-food company, has always emphasized... View Details