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  • December 2015
  • Article

What Is Disruptive Innovation?

By: Clayton M. Christensen, Michael Raynor and Rory McDonald
For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"... View Details
Keywords: Disruptive Innovation; Theory
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  • January 2015 (Revised July 2019)
  • Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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    Josh Lerner

    Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details

    Keywords: biotechnology; high technology; venture capital industry
    • Jul 23 2015
    • Testimonial

    Open Your Mind and Career to New Opportunities

    • Web

    Marketing - Faculty & Research

    Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's branding strategy. Effective... View Details
    • Article

    Sales Methodologies and Selling

    By: Frank V. Cespedes
    Sales methodologies play an important role. A common approach in a sales force allows for consistency, dissemination of best practices, acceleration of learning, and it helps the firm to scale because management then has common metrics to monitor and evaluate. However,... View Details
    Keywords: Methodology; Sales; Analysis
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    • November 1978 (Revised January 1983)
    • Case

    Vick International Division: Tom McGuire

    Explores the ways in which International Division management uses formal management systems in carrying out its roles in the management processes of one division of a diversified drug company. View Details
    Keywords: Globalized Firms and Management; Business Divisions; Management Systems; Pharmaceutical Industry
    Related
    • Web

    Strategy Explained - Institute For Strategy And Competitiveness

    Strategically Competing to be the Best vs. Competing to be Unique Strategy starts with thinking the right way about competition. Many managers compete to be “the best”—but this is a dangerous mindset that leads to a destructive, zero-sum... View Details
    • November 1985 (Revised December 1994)
    • Case

    Leckenby Co.

    This game is a highly structured exercise in labor-management bargaining. If union and management cannot reach agreement within two days, then the union will strike. The costs of a strike are not the same for the two sides. Similarly, the cost of a settlement to... View Details
    Keywords: Negotiation; Accounting; Labor and Management Relations
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      Michael A. Wheeler

      Mike Wheeler joined the HBS faculty in 1993 and has taught extensively in its MBA, Executive, and distance learning programs. His highly interactive 8-week/40-hour HBS Online Negotiation... View Details

      Keywords: arts; construction; e-commerce industry; energy; federal government; green technology; internet; legal services; nonprofit industry; petroleum; pharmaceuticals; publishing industry; real estate; service industry; sports; state government; utilities
      • January 2022
      • Case

      Bee-ing Better at Bombas

      By: Elizabeth A. Keenan, Youngme Moon and John Masko
      David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
      Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
      Related
      • 26 Jun 2024
      • News

      Know Your HBS Staff: Nicole Messuri

      • December 2022 (Revised January 2025)
      • Case

      Akooda: Charging Toward Operational Intelligence

      By: Christopher Stanton and Mel Martin
      The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
      Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
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      • January – February 2011
      • Article

      Are You a Good Boss-Or a Great One?

      By: Linda A. Hill and Kent Lineback
      Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details
      Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks
      Related
      • November 1998 (Revised May 1999)
      • Teaching Note

      Techniques of Creativity, The TN

      By: Clayton M. Christensen
      Teaching Note for Innovation and the General Manager course. View Details
      Keywords: Creativity; Managerial Roles; Innovation and Invention
      Related
      • February 2004 (Revised August 2004)
      • Case

      National Semiconductor's India Design Center

      By: Jeffrey T. Polzer and Elizabeth Kind
      The senior managers of the India Design Center used 360-degree feedback to develop their team competencies. Now, three new managers are about to join their management team, and Ashok Kumar, director of the center, must decide how to integrate the new managers in a way... View Details
      Keywords: Groups and Teams; Information Technology Industry; India
      Related
      • Program

      Disruptive Innovation

      success. This program is eligible for the Certificate of Management Excellence. Learn More Key Benefits Examining disruption and strategic decision-making through the lens of Christensen's transformative theory, you will gain a deeper... View Details
      • February 2002 (Revised May 2004)
      • Background Note

      Notes on "Time Management"

      A practical guide to managing time. Reviews the major reasons why time is not effectively used. View Details
      Keywords: Time Management
      Related
      • October 1995 (Revised March 1996)
      • Case

      Executive Shirt Company, Inc.

      By: Janice H. Hammond and Sylvie Ryckebusch
      The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details
      Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States
      Related

        Satish K. Tadikonda

        Satish Tadikonda is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School. In the MBA program, Satish teaches The Entrepreneurial Manager, a required first-year MBA course, and Entrepreneurship in Life Sciences, an elective course for... View Details