Demand and Consumers - Publications - Faculty & Research - Harvard Business School

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March 2006
Case

Bringing OTC back to the Exchange: Euronext.liffe's launch of ABC

Euronex.liffe, a derivatives trading exchange, launches matching, clearing, and confirmation services for the over-the-counter market. This combination of services creates a new platform for a market that potentially cannibalizes its current exchange-based services. Is... View Details

Keywords: Value Creation; Digital Platforms; Consolidation; Financial Markets; Network Effects

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

November 2012 (Revised June 2013)
Case

The Facebook IPO Litigation

By: Lena G. Goldberg and Annelena Loeb

Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated... View Details

Keywords: Social Networking; IPO; Litigation Risk; Initial Public Offering; Ethics; Lawsuits and Litigation; Failure; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

December 2022 (Revised July 2023)
Case

Applegate Farms

By: Forest L. Reinhardt, José B. Alvarez and Natalie Kindred

Keywords: Agribusiness; Food; Consumer Behavior; Animal-Based Agribusiness; Brands and Branding; Integration; Strategy; Change Management; Change; Organizational Structure; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

March 2011
Article

Do Sell-Side Stock Analysts Exhibit Escalation of Commitment?

By: John Beshears and Katherine L. Milkman

This paper presents evidence that when an analyst makes an out-of-consensus forecast of a company's quarterly earnings that turns out to be incorrect, she escalates her commitment to maintaining an out-of-consensus view on the company. Relative to an analyst who was... View Details

Keywords: Escalation Of Commitment; Stock Market; Updating; Behavioral Economics; Motivation and Incentives; Behavior; Consumer Behavior; Financial Markets; Forecasting and Prediction

Find at Harvard

October 2015 (Revised January 2017)
Case

P&G Canada: Old Company, New Tricks

By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall

P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction... View Details

Keywords: Organizations; Organizational Change and Adaptation; Leading Change; Human Resources; Change Management; Transition; Consumer Products Industry; Canada

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

Businesspeople understand that not all customers are created equal—the 80-20 rule suggests that over time a small percentage of a company's customer base can generate a high percentage of its sales and profit. Models for calculating... View Details

Keywords: by Sarah Jane Gilbert; Web Services

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

shortcuts and heuristics, and therefore they're susceptible to biases and mistakes. The implication is that if maybe they thought more, they'd do better. "And then there's... View Details

Keywords: by Carmen Nobel

05 Sep 2014
Blog Post

CPD on the Road in Manila

the 40+ medians common throughout Europe and Japan. Labor continues to be one of the country’s biggest exports with overseas workers remitting cash to their families back home, but there’s a growing local View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

July 1998 (Revised April 2002)
Case

Tobacco Negotiations

By: Michael A. Wheeler and Georgia Levenson

Chronicles the negotiation of the proposed national settlement between the states and the five major U.S. tobacco companies. View Details

Keywords: Negotiation Types; Negotiation Process; Business and Government Relations; Consumer Products Industry; United States

January 2022
Supplement

SpartanNash Company: The Amazon Warrants (B)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Food and Beverage Industry; Food and Beverage Industry; United States

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

April 2011
Teaching Note

Taylor Fresh Foods (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 509008. View Details

Keywords: Market Entry and Exit; Food; Demand and Consumers; Competition; Opportunities; Food and Beverage Industry; United States

March 2010 (Revised September 2010)
Case

TeamLease: Putting India to Work (Il) Legally

By: Tarun Khanna and Anjali Raina

This case focuses on the growth dilemmas facing Manish Sabharwal, co-founder, TeamLease Services Pvt. Ltd. TeamLease is a human resource outsourcing and temp staffing company located in India, which has grown rapidly from 2002 to 2009. Set in the context of the highly... View Details

Keywords: Entrepreneurship; Employment; Human Capital; Lawfulness; Leadership; Growth and Development Strategy; Demand and Consumers; Power and Influence; Employment Industry; India

July 2022
Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; Minneapolis; Minnesota; United States

2023
Working Paper

No Mask, No Service: Customer Reaction to Walmart’s 2020 National Mask Mandate

By: Innessa Colaiacovo

Multi-location firms face a complex series of economic tradeoffs when deciding whether to implement standard processes or allow processes to vary across establishments. One element of this tradeoff is customer response. This paper explores customer reaction to a... View Details

Keywords: Consumer Behavior; Geographic Location; Policy; Health Pandemics; Retail Industry; United States

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

is the bread and butter of conventional marketing, which profits from demand predictability within market segments. But there is really no room for consumer empowerment when... View Details

Keywords: by Martha Lagace

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry

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