Publications

2011
Chapter

How Does Simplified Disclosure Affect Individuals' Mutual Fund Choices?

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

We use an experiment to estimate the effect of the SEC's Summary Prospectus, which simplifies mutual fund disclosure. Our subjects chose an equity portfolio and a bond portfolio. Subjects received either statutory prospectuses or Summary Prospectuses. We find no... View Details

Keywords: Information; Corporate Disclosure; Decision Choices and Conditions; Consumer Behavior; Retirement; Personal Finance; Investment Funds; Microeconomics

05 Nov 2013
First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the... View Details

Keywords: Sean Silverthorne

April 2012
Article

The Impact of Relative Standards on the Propensity to Disclose

By: Alessandro Acquisti, Leslie John and George Loewenstein

Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details

Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards

2004
Chapter

Consumer-Driven Health Care: Management Matters

By: Richard M.J. Bohmer, Amy C. Edmondson and Gary P. Pisano

Keywords: Health Care and Treatment; Demand and Consumers; Management; Health Industry

July 2022
Supplement

General Mills: Responding to the Killing of George Floyd (B)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Minneapolis; Minnesota; United States

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's... View Details

Keywords: by Ann Cullen; Financial Services

December 1998 (Revised April 1999)
Case

Mind of the Market: Constructive Memory Processes, Primer Nine

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Markets; Research; Consumer Behavior

Find at Harvard

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

diversified from there. Now, as CEO and managing director of Pantaloon Retail (India) Limited, he oversees thirty-two department stores in fifteen cities. "Ordinary people are buying what the rich can afford," he said, adding... View Details

Keywords: by Julia Hanna; Consumer Products; Consumer Products

Career Coach

Rich Schneider

deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

25 Jun 2009
Working Paper Summaries

Why Do Countries Adopt International Financial Reporting Standards?

Keywords: by Karthik Ramanna & Ewa Sletten; Accounting

June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

July 2022
Case

General Mills: Responding to the Killing of George Floyd (A)

By: Debora L. Spar and Alicia Dadlani

Jeff Harmening, CEO of General Mills, one of the world's largest manufacturers of breakfast cereals and packaged foods, was deeply disturbed and instantly aware that he and General Mills would need to respond. George Floyd, an African-American man who had been accused... View Details

Keywords: Race; Decisions; Social Issues; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; Minneapolis; Minnesota; United States

January 2021 (Revised May 2021)
Case

Ocado Group: Ready for the Future

By: José B. Alvarez, Damien McLoughlin and Natalie Kindred

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go... View Details

Keywords: by Carmen Nobel; Advertising

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Consumer Products; Consumer Products

October 2022
Supplement

Framebridge (B): A New Approach

By: Rembrand Koning and Alicia Dadlani

In 2022, after revamping operations and expanding retail stores, Framebridge founder and CEO Susan Tynan is optimistic for the future but realizes changing market dynamics. New competitors are entering the market, and margin pressures remained. This case is part two of... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Market Entry and Exit; Consumer Products Industry; United States; District of Columbia; Kentucky