Publications

08 Jan 2014
What Do You Think?

Do Productivity Increases Contribute to Social Inequality?

by the new Information Age economy and redirecting it into the neighborhoods and communities of the country, and toward the creation of jobs and the rebuilding of the social commons ." Lanier's solution lies in creatively using View Details

Keywords: by James Heskett

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if Bonita Stewart (MBA ’83) has... View Details

Keywords: Information; Information

07 Jun 2004
What Do You Think?

How Important are Big Ideas?

controversial—essentially argues that information technology is highly overrated in providing competitive advantage and should not be regarded as an important source going forward, at least at the level of... View Details

Keywords: by James Heskett

01 Jun 2020
News

Homeschooled

John Jong-Hyun Kim (MBA 1993) saw the School pivot its entire MBA and doctoral curriculum to an online model in just ten days—a move informed by years of experience developing HBS Online, the Harvard Business Analytics Program, and other... View Details

Keywords: Jennifer Gillespie; online learning; Educational Services

Fast Answer

Building and Sustaining a Successful Enterprise

as Wall Street Journal. Gartner Online Information - best useful for information technology related news, analysis, trends, leading practices and case studies. ScienceDirect -... View Details

13 Nov 2020
News

Realizing a Dream

Claire, who joined the company after earning both bachelor’s and trade school degrees in air conditioning technology and is now majority owner. The company is known for providing excellent service and for its philanthropy in the Twin... View Details

01 Dec 2004
News

The Future of Stem Cells

the research has been far slower than it should be.” Van Etten is committed to improving the process on the business and management side. He is promoting the concept of “team science” and trying to increase the sharing of data and resources among institutions and... View Details

Keywords: Garry Emmons

Web

2.4 Degree Requirements | MBA

2.4 Degree Requirements 2.0 Academic Information and Policies The award of the degree of Master in Business Administration certifies that a candidate has demonstrated the knowledge, capabilities, integrity, and understanding that form the... View Details

01 Mar 2015
News

Clubs Hopping

technology that included Sequoia Capital partner Todd Cozzens (PMD 60, 1990), who invests in digital health companies. What trends does Carter see disrupting health care? Health and wellness insights driven by cognitive computing. Carter... View Details

Keywords: April White; Health, Social Assistance

01 Mar 2004
News

Leadership Project Codifies Elusive Traits

Alumni interested in leaders of the past century now have a powerful database at their fingertips, thanks to the School’s Leadership Initiative. The online resource offers a comprehensive overview of leadership in 20th-century American business and includes detailed... View Details

Keywords: Educational Support Services; Educational Services

May–June 2024
Article

Should Your Brand Hire a Virtual Influencer?

By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan

Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details

Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence

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August 2018 (Revised September 2018)
Supplement

LendingClub (C): Gradient Boosting & Payoff Matrix

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on the LendingClub (A) and (B) cases. In this case students follow Emily Figel as she builds an even more sophisticated model using the gradient boosted tree method to predict, with some probability, whether a borrower would repay or default... View Details

Keywords: Data Analytics; Data Science; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction

August 2018 (Revised September 2018)
Supplement

LendingClub (B): Decision Trees & Random Forests

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on the LendingClub (A) case. In this case students follow Emily Figel as she builds two tree-based models using historical LendingClub data to predict, with some probability, whether borrower will repay or default on his loan.
... View Details

Keywords: Data Science; Data Analytics; Decision Trees; Investment; Financing and Loans; Analytics and Data Science; Analysis; Forecasting and Prediction

January 2017
Supplement

Hello Alfred: Come Home Happy — Operating the Business Model Exercise

By: Joseph B. Fuller and Christopher Payton

On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Service Industry; New York (city, NY); Boston

September 2004 (Revised June 2005)
Case

Otis Elevator: Accelerating Business Transformation with IT

By: F. Warren McFarlan and Brian DeLacey

Focuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the... View Details

Keywords: Transformation; Cost Management; Infrastructure; Business Processes; Organizational Change and Adaptation; Information Technology

March 2004 (Revised September 2005)
Case

RealNetworks Rhapsody

By: Thomas R. Eisenmann and Steven Carpenter

Examines RealNetwork's (Real's) strategy for the rapidly emerging online music market. In contrast to rivals who sell individual copies of songs, Real offers online music on a subscription basis. For a $10 monthly fee, subscribers to Real's Rhapsody service have... View Details

Keywords: Internet and the Web; Competitive Advantage; Distribution Channels; Music Entertainment; Ownership; Service Industry; Retail Industry; Music Industry

August 2024
Background Note

Mitigating Climate Change with Machine Learning

By: Michael W. Toffel, Kelsey Carter, Amy Chambers, Avery Park and Susan Pinckney

This note highlights how machine learning is being used to decarbonize (reduce GHG emissions) several key sectors including electricity, transportation, building, industrial processes, and agriculture -- and how machine learning is being used to accelerate efforts to... View Details

Keywords: Climate; Artificial Intelligence; Adaptation; Climate Change; AI and Machine Learning; Innovation and Invention