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Show Results For
- All HBS Web
(17,291)
- People (16)
- News (4,409)
- Research (8,831)
- Events (88)
- Multimedia (82)
- Faculty Publications (7,252)
- January 2024 (Revised February 2024)
- Course Overview Note
Managing Customers for Growth: Course Overview for Students
By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
- Web
Recognizing Our Donors - Alumni
Giving Recognizing Our Donors Giving Recognizing Our Donors Celebrating Your Commitment HBS is grateful for every donor All donors are recognized in the annual Report on Giving and receive information about the impact of their support on... View Details
- Web
Geography of Care - Institute For Strategy And Competitiveness
Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Geography of Care Geography of Care Today’s top health care providers can help lead the way toward a... View Details
- Summer 2016
- Article
Open Content, Linus' Law, and Neutral Point of View
By: Shane Greenstein and Feng Zhu
The diffusion of the Internet and digital technologies has enabled many organizations to use the open-content production model to produce and disseminate knowledge. While several prior studies have shown that the open-content production model can lead to high-quality... View Details
Keywords: Prejudice and Bias; Internet and the Web; Balance and Stability; Operations; Knowledge Management; Knowledge Dissemination
Greenstein, Shane, and Feng Zhu. "Open Content, Linus' Law, and Neutral Point of View." Information Systems Research 27, no. 3 (September 2016): 618–635.
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- Web
HBS Entrepreneurship Summit - Alumni
Fuller , and HBS alumni practitioners like Lisa Skeete Tatum (MBA 1998) and Chris Yeh (MBA 2000) Research-based and practical frameworks for scaling your venture successfully Opportunities to make connections with VCs and both founders and builders of high-growth... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Zhang, Shunyuan, Flora Feng, and Kannan Srinivasan. "Marketing Through the Machine’s Eyes: Image Analytics and Interpretability." Chap. 8 in Artificial Intelligence in Marketing. 20, edited by Naresh K. Malhotra, K. Sudhir, and Olivier Toubia, 217–238. Review of Marketing Research. Emerald Publishing Limited, 2023.
- 2020
- Working Paper
Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice
By: Regina E. Herzlinger and Barak D. Richman
The U.S. employer-based health insurance tax exclusion created a system of employer-sponsored insurance (ESI) with limited insurance choices and transparency that may lock employed households into health plans that are costlier or different from those they prefer to... View Details
Keywords: After-tax Income; Consumer-driven Health Care; Health Care Costs; Health Insurance; Income Inequality; Tax Policy; Health Care and Treatment; Cost; Insurance; Employees; Income; Taxation; Policy; United States
Herzlinger, Regina E., and Barak D. Richman. "Cutting the Gordian Knot of Employee Health Care Benefits and Costs: A Corporate Model Built on Employee Choice." Duke Law School Public Law & Legal Theory Series, No. 2020-4, December 2019. (Revised January 2021.)
- 24 May 2017
- News
Adebayo O. Ogunlesi, JD/MBA 1979
Return to Alumni Achievement Awards main page TIMELINE 1953 Born, Ibadan, Nigeria 1975 Earns BA, Philosophy, Politics, and Economics, Oxford 1979 Earns JD/MBA 1980 Clerks for US Supreme Court Associate Justice Thurgood Marshall 1982 Joins Cravath, Swaine & Moore 1983... View Details
Keywords: Susan Young
- 16 Mar 2015
- Research & Ideas
Advice on Advice
poorly, either by taking the conversation to unrelated tangents or by omitting key information that might cast the advice-seeker in a poor light Misjudging the quality of the advice they are given Once advice-seekers have received... View Details
Keywords: by Dina Gerdeman
- 01 Aug 2023
Q&A with Admissions
This virtual session will be hosted by a member of the MBA Admissions Office Team and will include a short presentation on the MBA program as well as information on financial aid and admissions. This event is primarily Q&A based, so we... View Details
- 2021
- Working Paper
Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage
By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
How do you measure the value of a commodity that transacts at a price of zero from an economic standpoint? This study examines the potential for and extent of omission and misattribution in standard approaches to economic accounting with regards to open source... View Details
Keywords: Server Software; Open Source Distribution; Applications and Software; Analytics and Data Science; Economics; Value Creation; Measurement and Metrics
Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Hidden Software and Veiled Value Creation: Illustrations from Server Software Usage." NBER Working Paper Series, No. 28738, April 2021.
- 28 Nov 2023
Q&A with Admissions
This virtual session will be hosted by a member of the MBA Admissions Office Team and will include a short presentation on the MBA program as well as information on financial aid and admissions. This event is primarily Q&A based, so we... View Details
- 01 Sep 2023
- News
Alumni and Faculty Books
Edited by Margie Kelley The Happiness Handbook By Landon Carter (MBA 1967) Marshall and McClintic Publishing Have you ever wished you had the instruction manual for being a happy human on planet Earth? This book will answer some of life’s fundamental questions: Who am... View Details
- January 2023 (Revised January 2024)
- Case
Digital Transformation at Tata Steel
By: Krishna Palepu, Das Narayandas, Radhika Kak and Rachna Tahilyani
T.V. Narendran, CEO of Tata Steel, India’s oldest steel manufacturing firm, had taken concrete business and cultural transformation steps to future-ready the firm since taking over in 2013. He had deleveraged and instilled financial discipline, acquired new businesses,... View Details
Keywords: Digital Transformation; Digital Strategy; Change Management; Growth and Development Strategy; E-commerce; Steel Industry; Asia; India
Palepu, Krishna, Das Narayandas, Radhika Kak, and Rachna Tahilyani. "Digital Transformation at Tata Steel." Harvard Business School Case 323-053, January 2023. (Revised January 2024.)
- Fast Answer
Patent search: license agreement
a company patent license agreements. You may begin with SEC EDGAR, or LSEG Workspace. For information about drug out-licensing, please use Cortellis You... View Details
- Fast Answer
Bloomberg download limits
securities from either Baker Library staff or using the Bloomberg Help function. Also consider alternative databases that may have the information you need (and can be used remotely as well) such as Factset, Capital IQ (Excel... View Details
- 12 Aug 2020
- Research & Ideas
Why Investors Often Lose When They Sue Their Financial Adviser
them more aware of misdeeds.” During arbitration, claimants and brokerages rank their preferred arbitrators from a random Finra-generated list, striking ones that might side with the opposing party. Brokerages typically tap into vast troves of proprietary View Details
- 12 Dec 2005
- Research & Ideas
Using the Law to Strategic Advantage
counselor at law, not a hired gun. Third, the organization must encourage the free flow of legal and business information to and from managers and lawyers so the lawyers understand the context in which a decision is being made and the... View Details
- 09 Aug 2022
- Cold Call Podcast
A Lesson from Google: Can AI Bias be Monitored Internally?
Keywords: Re: Tsedal Neeley