New Product Diffusion - Publications - Faculty & Research

24 Oct 2005
Research & Ideas

IPR: Protecting Your Technology Transfers

The competitiveness of many multinational companies depends on their ability to transfer intellectual property and other intangible assets to their worldwide production processes. These sources of competitive advantage can be anything... View Details

Keywords: by Cynthia Churchwell

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details

Keywords: by Max H. Bazerman

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

takes up time and requires prioritization? Is it a reflection of the fact that productivity improvement in non-manufacturing activities lags behind the manufacturing sector, at least in the US? Is it an indication that our View Details

Keywords: by James Heskett

18 Apr 2019
Blog Post

Evolution in Entertainment: A Recap of the 2019 Entertainment & Media Conference

new ways. Our three keynote speakers came from diverse backgrounds, and are at the forefront of evolution in entertainment: Albert Cheng, COO and Co-Head of TV at Amazon Studios, Gigi Pritzker, CEO of Madison Wells Media, and Courtenay... View Details

Keywords: Entertainment / Media / Sports

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Barbara Hackman Franklin Oral History - Business Education For Women At Harvard University | Harvard Business School

So it was a question of really learning how to think in a new way that has stuck with me, and has been very important to my career." Barbara Hackman Franklin created the first White House effort to recruit women into government, was one... View Details

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

practices in management education. "Overall, we were delighted to see the impact that PCMPCL is having in the area and on these leading schools of business," Wheelwright says. Report: Q: What general advice would you give our readers who either do business in... View Details

Keywords: by Sean Silverthorne; Education

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Israel - Global Activities 2021

Government, and the International Economy Unit John D. Black Professor of Business Administration The case presents Netafim’s new CEO, Gaby Miodownik, in 2019 as he considers expanding the firm from a supplier of precision drip irrigation... View Details

01 Dec 2022
News

Flying High

didn’t ground demand,” she notes. “The demand was still there, especially for products like ours that limited your exposure.” When passenger air travel neared pre-pandemic levels in 2022, Aero discovered another advantage. With commercial... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

23 Jan 2019
Blog Post

Leaving an Unhappy Job: How to Look Before You Leap

us are aware of the productivity deficit incurred by the frequent switching of our attention from one thing to another and back again. Same with the job search. Can you give it the uninterrupted mindshare it deserves? But isn't there a... View Details

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

Ojomo said, adding that the company now grosses $1 billion per year and employs thousands of local citizens. Macomber summarized the key takeaway of this example: The infrastructure wasn’t built ahead of time in hopes of attracting new... View Details

Keywords: by Carmen Nobel

01 Mar 2005
News

A Primer on Patents

The result of that abiding interest is his new book, Innovation and Its Discontents (Princeton University Press), which he cowrote with Professor Adam B. Jaffe of Brandeis University. Why do we need a patent system in the first place?... View Details

Keywords: James E. Aisner; Colleges, Universities, and Professional Schools; Educational Services

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Pricing Strategy: Monetizing and Growing the Business - Course Catalog

company asks individuals or other businesses to trade good money for the products and services it offers, that ineffective pricing practices tend to creep in and value regrettably “leaks out” of the relationship—making both parties, and... View Details

01 Dec 2009
News

An Action Plan for Economic Recovery

POZEN: Offers a plan for overhauling the U.S. financial system to avoid a repeat of the recent market meltdown. Most books about the nation’s financial crisis tell us what happened. In his new book, HBS senior lecturer Robert Pozen tells... View Details

Keywords: Roger Thompson; Finance

01 Apr 2001
News

Q&A: Suzy Wetlaufer

interview didn’t work for me.” A stint as a New England business correspondent for the Associated Press was a better fit. “Suddenly I was interviewing CEOs and covering banking scandals, and I thought, ‘Wow, this is where it’s happening,’... View Details

Keywords: Susan Young; Publishing Industries (except Internet); Information

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Management Training Program - Business Education For Women At Harvard University | Harvard Business School

Management Training Program and experienced a brief postwar enrollment boom. The new name reflected a broader scope that included human relations as well as production issues related to industry and... View Details

21 Nov 2005
Research & Ideas

Making Credibility Your Strongest Asset

Lots of people have great ideas for new products and services, but most lack the imagination and doggedness to actually get them launched. Darren Rovell is a notable exception. As a college student, he had a... View Details

Keywords: by Michael Wheeler

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Scrapbooks & Collectibles- The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for... View Details

Keywords: Re: Multiple Faculty

01 Jun 1997
News

HBS Cyberposium Brings Online Future into Focus

student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event... View Details

Keywords: Meg Gardner

27 Sep 2017
Research & Ideas

What Happens When Ordinary People Get Creative?

Business School, Emerita, who has studied workplace creativity for more than 40 years. “Those breakthroughs will be made by collaborative groups of ‘ordinary people,’ by open innovation contests and other open innovation processes, by users of View Details