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  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

ZIP codes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53271 Harvard Business School Case 718-419 Hilti (A): Fleet Management? This case explores the strategic decision-making... View Details
Keywords: Carmen Nobel
  • July 1989
  • Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
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Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
  • 13 May 2013
  • Blog Post

Being Uncomfortable at HBS

Strategy consultant. HuffPost blogger. Passionate foodie. Avid trekker. Tech enthusiast. I was a whole host of things prior to Harvard Business School - and I still am. Although part of me likes having a... View Details
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

slowly over time. We discuss the implications of our findings for interest rate predictability, the transmission of monetary policy, and the validity of high-frequency event study approaches for assessing the impact of monetary policy. View Details
Keywords: by Sean Silverthorne
  • 06 Jul 2015
  • News

Italian bank takes cheese as collateral for loans

  • 09 May 2012
  • News

Blackstone Counters Fee Pressure Via Custom Pension Deals

  • 02 Dec 2014
  • News

The Gift That Keeps Giving

  • 26 Aug 2014
  • News

Some Call For More Sharing In Ridesharing

  • 30 Jun 2014
  • News

Are global companies wringing all of the innovation out of their businesses in pursuit of profits?

  • 13 Oct 2013
  • News

Debt ceiling maneuvering threatens economy, analysts say

  • 07 Feb 2013
  • News

The case for having a founder run the business

  • 30 Nov 2012
  • News

Five Doctoral Candidates Receive Research Awards

  • 27 May 2011
  • News

Buyout exits boost fund-raising hopes

  • 26 Dec 2012
  • News

Switzerland: A Case Study in Consumer-Driven Health Care

  • 05 May 2021
  • News

Facebook’s Non-decision on Banning Trump Settles Nothing

  • 30 Mar 2021
  • News

Embrace New Solutions with Possibility Government

  • 26 Mar 2021
  • News

4 Insights for Growing Faster From Harvard, MIT, and Wharton Professors

  • 06 Feb 2021
  • News

Money in Politics, One Month Later

  • 17 Aug 2020
  • News

The Power of Low-Stakes Productivity

  • 20 Sep 2011
  • News

Rising number of foreclosures in R.I., increase in rents causing hardships

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