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Show Results For
- All HBS Web
(12,606)
- People (15)
- News (5,823)
- Research (2,867)
- Events (271)
- Multimedia (1,026)
- Faculty Publications (927)
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
ZIP codes. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53271 Harvard Business School Case 718-419 Hilti (A): Fleet Management? This case explores the strategic decision-making... View Details
Keywords: Carmen Nobel
- July 1989
- Background Note
What Is Marketing?
An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details
Keywords: Marketing
Bonoma, Thomas V., and Thomas J. Kosnik. "What Is Marketing?" Harvard Business School Background Note 590-007, July 1989.
- 13 May 2013
- Blog Post
Being Uncomfortable at HBS
Strategy consultant. HuffPost blogger. Passionate foodie. Avid trekker. Tech enthusiast. I was a whole host of things prior to Harvard Business School - and I still am. Although part of me likes having a... View Details
- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
slowly over time. We discuss the implications of our findings for interest rate predictability, the transmission of monetary policy, and the validity of high-frequency event study approaches for assessing the impact of monetary policy. View Details
Keywords: by Sean Silverthorne
- 06 Jul 2015
- News
Italian bank takes cheese as collateral for loans
- 09 May 2012
- News
Blackstone Counters Fee Pressure Via Custom Pension Deals
- 02 Dec 2014
- News
The Gift That Keeps Giving
- 26 Aug 2014
- News
Some Call For More Sharing In Ridesharing
- 13 Oct 2013
- News
Debt ceiling maneuvering threatens economy, analysts say
- 07 Feb 2013
- News
The case for having a founder run the business
- 30 Nov 2012
- News
Five Doctoral Candidates Receive Research Awards
- 27 May 2011
- News
Buyout exits boost fund-raising hopes
- 26 Dec 2012
- News
Switzerland: A Case Study in Consumer-Driven Health Care
- 05 May 2021
- News
Facebook’s Non-decision on Banning Trump Settles Nothing
- 30 Mar 2021
- News
Embrace New Solutions with Possibility Government
- 06 Feb 2021
- News
Money in Politics, One Month Later
- 17 Aug 2020
- News