Publications

2007
Article

Greedy Bidding Strategies for Keyword Auctions

By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna Karlin, Claire Mathieu and Michael Schwarz

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We consider greedy bidding strategies for a repeated auction on a single keyword, where in each round, each player chooses some optimal bid for the next round, assuming that the... View Details

Keywords: Auctions; Bids and Bidding; Strategy; Revenue; Search Technology

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August 1992 (Revised January 1998)
Case

Nucor at a Crossroads

Nucor is a minimill deciding whether to spend a significant fraction of its net worth on a commercially unproven technology in order to penetrate a large but hitherto inaccessible segment of the steel market. This case is an integrative one designed to facilitate... View Details

Keywords: Market Entry and Exit; Decision Making; Investment; Steel Industry

01 Sep 2014
News

Ask the Expert: Byte-Testing Bitcoin

Crypto-currency expert Santiago Subotovsky (MBA 2009), principal at Emergence Capital Partners, fields alumni questions on Bitcoin—a digital, virtual, and unregulated currency that allows for anonymous transactions and has quickly moved... View Details

Keywords: alumni; Data Processing, Hosting, and Related Services; Information

01 Jun 2007
News

KPMG for Mayor!

or nonprofit must demonstrate to its shareholders or donors that it can perform efficiently. To state the obvious, companies must make money. How could running a local government be a profitable enterprise? In a word: taxes. Voters in corrupt municipalities currently... View Details

Keywords: Eric Werker; Executive, Legislative, and Other General Government Support; Government

August 1993 (Revised May 1994)
Case

American Airlines' Value Pricing (A)

By: Alvin J. Silk

In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details

Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

society in general. But it is a difficult question to answer, with standards just now emerging in the form of "integrated reports" that help companies disclose corporate sustainability efforts just as they do financial data. Are these... View Details

Keywords: by Robert G. Eccles & George Serafeim

10 Jun 2021
Blog Post

Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke

is evolving rapidly and becoming increasingly relevant,” van Poecke added. “ESG investing and sustainable financing are becoming mainstream and this will create challenges and opportunities for Key ESG. We need to continue to learn... View Details

29 Apr 2014
First Look

First Look: April 29

Publications August 2013 Journal of Financial Economics X-CAPM: An Extrapolative Capital Asset Pricing Model By: Barberis, Nicholas, Robin Greenwood, Lawrence Jin, and Andrei Shleifer Abstract—Survey evidence suggests that many investors form beliefs about future... View Details

Keywords: Sean Silverthorne

26 Jan 2010
First Look

First Look: Jan. 26

aversion assertion emerge. This pattern does not emerge in short experiments or in the first 10 trials of long experiments. Nor does it emerge in long experiments with two-outcome symmetric gambles or in... View Details

Keywords: Martha Lagace

01 Mar 2019
News

The One That Got Away

Madison Dearborn sold Fieldglass to SAP for four times what they had paid us—$1 billion. What a miss! In retrospect, the company had just begun its growth trajectory and market dominance. Moral of the story: If you have the opportunity to... View Details

August 2008 (Revised June 2010)
Case

Concha y Toro

By: Rohit Deshpande, Gustavo A. Herrero and Ezequiel Reficco

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. View Details

Keywords: Price; Brands and Branding; Product Positioning; Value; Food and Beverage Industry; Chile

March 2011 (Revised January 2015)
Teaching Note

The IASB at a Crossroads: The Future of International Financial Reporting Standards

By: Karthik Ramanna

Teaching Note for 111084 and 113089. View Details

Keywords: Growth and Development; Strategy; Corporate Governance; Fair Value Accounting; Financial Reporting; Standards; Problems and Challenges; Emerging Markets; Financial Services Industry; China

24 Sep 2020
News

The Race for a Vaccine

becoming increasingly apparent, the economics of the sector made fighting the virus a less-than-obvious business choice. The market size for a vaccine was unknown, and the paths for financing such... View Details

Keywords: April White; COVID-19; Scientific Research and Development Services

February 2008 (Revised March 2009)
Case

Primus, 2007

Primus is a credit derivative product company. How will they weather the credit crisis of 2007? View Details

Keywords: Financial Crisis; Credit; Credit Derivatives and Swaps; Financial Markets; Financial Services Industry

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

September 2019 (Revised August 2020)
Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma

In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details