Publications

24 Sep 2020
News

Financial Meltdowns Are More Predictable Than We Thought

Apr 14 2016
Interview

What Is the Future of MBA Education?

new book, Rethinking the MBA: Business Education at a Crossroads. Employing a wealth of interviews and quantitative data, their book takes the first comprehensive approach in decades to examine the evolving MBA marketplace and its threats... View Details

Keywords: by Martha Lagace; Education

March 1974 (Revised June 1996)
Case

First National City Bank Operating Group (A)

By: Jay W. Lorsch

Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details

Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry

18 Oct 2010
News

Will Apple's Culture Hurt the iPhone?

07 Feb 2011
News

Can US economy thrive as China rises?

Guest Column

Decarbonizing Economy Requires Lot More Electricity: Big Ramp-ups in Solar, Wind Power Are Needed

By: Jurgen Weiss

The column summarizes the findings of a report prepared for the Coalition for Community Solar Access, which concludes that to achieve New England's 2050 economy-wide greenhouse gas emissions reductions goals would require increasing the annual deployments of new... View Details

Keywords: Decarbonization; Electricity; Renewable Energy; Green Technology; New England

Read Now

June 1991 (Revised October 1991)
Case

General Electric: Reg Jones and Jack Welch

By: Francis Aguilar and Christopher A. Bartlett

When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details

Keywords: Management Teams; Business or Company Management; Change Management; Leading Change; Restructuring; Investment; Strategic Planning; Organizational Change and Adaptation; Management Succession

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

India's economic growth is an exciting new playing field for the retail industry and for entrepreneurs looking to get in on the ground level, a panel of that country's businessmen agreed. Rising incomes, increased advertising, and a jump... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

July 1993 (Revised September 1995)
Supplement

Block 16: Conoco's "Green" Oil Strategy (C)

By: Malcolm S. Salter and Susan E.A. Hall

Presents a continuation of the (A) and (B) cases. New issues arise. View Details

Keywords: Latin America

February 2008 (Revised May 2012)
Case

The Big Easy, Not So Easy

By: Nicolas P. Retsinas, Arthur I Segel and Ben Creo

Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how... View Details

Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans

July 2005 (Revised July 2006)
Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details

Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States

Web

HBS - The year in Review

Acceptance Rate 3% More Key Enrollment Statistics New Faculty Twenty-three faculty members, including new tenure-track professors, visitors, and practitioners, participated in START, a deep-dive orientation... View Details

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

Read Now

19 Apr 2016
Blog Post

First Minutes are Critical in New-Employee Orientation

HBS Career & Professional Development (CPD) is sharing Working Knowledge articles to further educate our recruiting partners about best practices in human resources. Employee orientation programs ought to be less about the company and more about the employee,... View Details

Keywords: All Industries

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

April 1993 (Revised May 1993)
Case

Northern Telecom (A): Greenwich Investment Proposal

By: Robert J. Dolan

The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100... View Details

Keywords: Risk and Uncertainty; Communication Technology; Market Entry and Exit; Corporate Entrepreneurship; Investment; Product Development; Telecommunications Industry; Canada

Find at Harvard

August 1995 (Revised January 2007)
Case

The Schneider Building

By: William J. Poorvu and John H. Vogel Jr.

In May 1995, Jonathan Schneider, the president of the Schneider Co., is faced with several related problems. First, he needs to find a new facility that can accommodate his expanding business. Second, he needs to decide whether to lease or purchase this new facility.... View Details

Keywords: Family Business; Property; Leasing; Expansion; Real Estate Industry