Publications

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09 Dec 2022
News

US Railroads and the Pitfalls of Systematic Understaffing

Web

Scott D. Cook | Baker Library

basic software that would help people pay their bills quickly and easily, via their PCs. He launched Intuit in 1984, which today offers software and online products to help individuals and small companies View Details

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

older age. The design of purchased products varies strongly with household characteristics, suggesting the importance of heterogeneity in preferences and financial circumstances. A simple portfolio choice... View Details

July 2010 (Revised August 2011)
Supplement

Erik Peterson at Biometra (B)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006. View Details

Keywords: Business Units; Leadership; Management; Product Launch; Problems and Challenges

01 Dec 2000
News

Core Values Keep Airline Flying High

Good people are essential for success. Keep the product and the process simple. Deliver the most reliable service at the lowest cost. Invest the time to connect with employees and customers. These are the basic tenets fueling the... View Details

Keywords: Margie Kelley; Air Transportation; Transportation

02 Oct 2015
News

The ‘F’ Word

(the company that invented voicemail); Jane Fonda’s Workout; and Playboy TV/Video, my most instructive failure was during my year as product manager of Tostitos. Top management... View Details

Keywords: Walt Disney Studios

08 Dec 2020
Blog Post

2+2 Where Are They Now Spotlight: Brooke Carter (MBA 2019)

wanted to avoid. Where are you currently working? Can you describe your role? I am currently working as a Product Manager at Grammarly, the company behind the AI-powered writing assistant. I’ve been at the... View Details

01 Jun 2014
News

The Digital Deck

As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In... View Details

Keywords: Julia Hanna

January 2000
Case

Talbots - A Classic

By: V. Kasturi Rangan and Marie Bell

This case traces why the $1 billion women's clothing retailer decided to attract younger customers, what went wrong, and the actions taken to recover. By the end of 1999, the company has reestablished itself and faces several growth opportunities and must decide on the... View Details

Keywords: Customer Focus and Relationships; Decisions; Crisis Management; Product Positioning; Problems and Challenges; Segmentation; Fashion Industry

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Consumer Products Industry; Consumer Products Industry

19 Sep 2018
Sharpening Your Skills

Say Again? Uncommon Advice for Common Business Problems

when their employees are naturally proactive. When a Competitor Abandons the Market, Should You Advance or Retreat? Companies pay close attention when a competitor drops out of the market. Too often, though, they come to the wrong conclusion. Hiding From View Details

Keywords: by Sean Silverthorne

February 2019
Teaching Note

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company, and to help it grow. Haier, which had a model designed to bring the company closer... View Details

Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China

September 2018
Case

Haier in the U.S.: Transforming GE Appliances

By: Rosabeth Moss Kanter and Jonathan Cohen

Chinese appliance company Haier's 2016 acquisition of iconic GE Appliances (GEA) ushered in strategic and structural changes to encourage innovation and entrepreneurship at the U.S. company and to help it grow. Haier, which had a model designed to bring the company... View Details

Keywords: Iconic Brands; Appliances; Digital; Innovation; Entrepreneur; Microenterprise; Management; Entrepreneurship; Transformation; Innovation and Management; Acquisition; Consumer Products Industry; United States; China

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (B)

By: Samuel L. Hayes III

Looks at the company's plans for a new debt offering under the Rule 415 shelf underwriting provision--in this instance from the vantage point of the lead investment banker for the deal. The decision-maker must assess the risks of the issuer, the tone of the market, the... View Details

Keywords: Risk Management; Stocks; Initial Public Offering; Consumer Products Industry; United States