Publications

21 May 2024
Blog Post

IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

of sustainability efforts, decarbonization, and net zero in the context of a broader development agenda. The class culminated in a series of site visits in January 2024 in Mumbai and Bangalore and this is one of 14 student essays that... View Details

01 Jun 2015
News

Case Study: Sneak Peak

to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

12 Jan 2017
News

Personalizing Women’s Path to Success

serves companies that are trying to attract and retain high-potential diverse talent. The challenge for women, Skeete Tatum says, is not one of motivation, capability, or track record, but rather of not knowing where or how to start the View Details

Keywords: Jill Radsken

07 Sep 2021
News

Green House

Courtesy Birchwood Sustainable Development Courtesy Birchwood Sustainable Development When Betsy Harper (MBA 1984) was shopping for real estate in Cambridge, Massachusetts, in 2018, she had some atypical... View Details

07 Oct 2014
First Look

First Look: October 7

the evaluations given (and consequent resource allocation). We empirically evaluate effects in data collected from a grant proposal process at a leading research university in which we randomized the assignment of evaluators and proposals... View Details

Keywords: Sean Silverthorne

Career Coach

Sasha Grinshpun

Company), Product Development and Innovation Consulting (IDEO), Economic Development (Michael Porter's C-MECS), VP of Sales and Business View Details

Keywords: Entrepreneurship; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

forward to today. The Rock has become a household name as both a wrestling legend and a global movie star. Perhaps less well known is that Johnson and his business partner, Dany Garcia, have quickly gained ground in Hollywood as producers, too. Their View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

October 1981 (Revised April 1984)
Case

H.J. Heinz Co.: The Administration of Policy (A)

Relates the April 1979 discovery of improper income transferal practices used at the H.J. Heinz Co. Background data on the company is presented, along with a detailed description of the organizational practices, the management incentive system, and the corporate... View Details

Keywords: Ethics; Business Processes; Compensation and Benefits; Consumer Products Industry; Consumer Products Industry

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

of politics is higher than it has been in the last couple of decades. Also, one way of viewing local elections and political primaries is as a product development process for... View Details

Keywords: by Sean Silverthorne

June 1993 (Revised July 1996)
Case

Bajaj Auto Ltd.

By: John A. Quelch

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details

Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Transportation Industry; Manufacturing Industry; Auto Industry; India

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five toolkits were View Details

Keywords: by Sarah Jane Gilbert

01 Oct 2000
News

Three Promoted to Full Professor

and economic development for use in the MBA and Executive Education Programs. Other recent publications include a coauthored Harvard Business Review article on "What Every Executive Needs to Know About Global Warming" and a California... View Details

July 2005 (Revised July 2006)
Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details

Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States

Profile

Avi Kremer

millions of dollars into research, and removed critical barriers to the development of treatments. “Our focus was to get drug companies to invest money in ALS,” says Kremer, who was diagnosed in 2004, just weeks into his first year at... View Details

Keywords: Health Care; Entrepreneurship

13 Oct 2020
Blog Post

Turning a Moment into a Movement: How the Anti-Racism Fund Co-Founders are Fighting Racism and Encouraging Other Companies to Do Their Part

process that educates and engages donors and anti-racism allies. By building a platform that explains how donors can make an impact through the ARF four Pillars of Purpose - Justice System Reform, Education Parity, Health & Wellness... View Details

June 1998 (Revised January 2002)
Teaching Note

Baker Precision Instruments, Inc., TN

By: Roy D. Shapiro and Donald Rosenfield

Teaching Note for (9-687-052). View Details

Keywords: Growth and Development; Production; Decisions; Technology; Planning; Performance Capacity; Management; Manufacturing Industry